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Pulse : When Fundraising Gets Personal

Bernard Ross’ new book focuses on the art and science of face-to-face asks.

May 2009 By Melissa Busch
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and organizational transformation, has spent the last 20 years helping nonprofit organizations re-evaluate and perfect their performance. His clients include major international nonprofits such as Oxfam, UNICEF, the World Health Organization and Amnesty International. Also a tireless advocate of fundraising innovation, he shares some practical strategies in “How Does Your (Fundraising) Garden Grow?,” a special report in the March issue of FundRaising Success. (You can read the report at tinyurl.com/daxpz8)

Looking for advice on fundraising in this difficult economy? Ross says there’s only one thing to do: “Get over it.”

“Fundraisers use [the economy] as an excuse for not trying,” he says. “[There are] still a lot of rich people out there who want to put their money to good use. And there are still a lot of causes out there that need them. [You must] change your mind-set.”

He adds that some of the best advice he ever received was, “Always think about the end, the purpose. Think about the ultimate beneficiary, and you will be successful.”

Melissa Busch is associate senior editor for the Promotional Marketing Publishing Group at NAPCO.
 

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FROM THE BOOKSTORE

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Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

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Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



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