FundRaising Success

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YouTube Tips

April 2008

* Respond to current events. Address relevant news stories by posting videos that explain your position. You can then embed them in emails to your supporters — a video message can be more effective than a text-laden e-mail.

* Use eEndorsements. Whether they’re from celebrities or people you’ve impacted, it helps to have supporters chiming in about why your work matters.

Networking and distribution
* Tag and title well. Tag and title your videos with relevant keywords —that’s how users will find your content as they navigate YouTube.

* Embed, embed, embed. Broadcast your videos over the Web by embedding them on your Web site and encouraging supporters to do the same on theirs.

* Click “Subscribe.” Subscribe to the YouTube channels you’re interested in to stay up-to-date on their content; they may return the favor.

* Engage and interact. Draw attention to your work by interacting with both allies and adversaries through video responses, text comments or joint projects/debates.

* Make Web traffic a two-lane road. Use your video description field and branded banner URL to drive users to your Web site, and link to your YouTube channel from your Web site to encourage people to interact with your video content here.
 

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Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

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Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and...

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<FONT size=2 face=Arial>Available as a PDF.<BR><BR></FONT><FONT size=2 face=Arial>Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.<BR> <BR><B>In <I>"The Art & Science of Multichannel Fundraising" </I>from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <U>it's specifically created (and priced) for nonprofits</U>.<BR> <BR></B>First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:<BR><BR>• Choose the right channels for your campaign <BR>• Develop creative that works across multiple channels <BR>• Revitalize the direct mail component of your multichannel mix <BR>• Make sure email plays its increasingly important role perfectly <BR>• Seamlessly integrate mobile marketing into the fundraising campaign <BR>• Boost your online strategy with social media <BR>• Create a multichannel donor renewal campaign <BR>• Figure out that you're doing right — via testing and results measurement <BR>• Use all the pieces of the multichannel puzzle <BR><BR>Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked. </FONT> Art & Science of Multichannel Fundraising

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