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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Outside Counsel

Willis Turner
How to Write a Fundraising Drip Campaign
Apr 27, 2015

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in...



Connections

Richard Perry
How to Listen to Your Major Donor
Apr 27, 2015

The most common reason MGOs fail at their jobs is that they do not listen to their donor, who is...



Pay It Forward

F. Duke Haddad
Recognize Your Senior Colleagues
Apr 24, 2015

Everything begins and ends for all of us. Recognize your senior colleagues. You will be a senior professional in a...



Peeling the Onion

Katrina VanHuss
Torpedo the Ratio
Apr 24, 2015

I recognize the inherent risks associated with letting go of tight financial controls. I see the awkwardness of talking to...



It's Your Turn

Larry C Johnson
When Fundraising Gets Caught in the Thick of Thin Things
Apr 23, 2015

When you reduce philanthropy to a transaction, you've placed yourself in the pool with everyone. Your cause becomes identical to...



Old Dog Fundraising

Pamela Barden
Your Fundraising Product Mix
Apr 23, 2015

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product...



Bedrocks & Beacons

Jeff Jowdy
Build an Ethical Fundraising Program to Last
Apr 22, 2015

Those of us in the nonprofit arena have a responsibility—and an accountability—to build things that outlast us. It's not about...



Navigating Off the Napkin

Angie Moore
Don’t Personalize Your Marketing If Your Data and Processes Aren’t Ready
Apr 21, 2015

This week's message is short and sweet—do not try to personalize your online marketing communication if you can't do it...



ProSpeak

Who's Up Next?
How to Revolutionize Your Nonprofit Culture to Stop Losing Your Donors
Apr 20, 2015

It's common for retail businesses to adopt the mantra: "The customer is always right." But when's the last time you...



Ruthlessly Practical Fundraising

Gail Perry
5 Keys to Get in the Door With a Mega-Capacity Donor
Mar 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door?...



Digging Deeper

Matt Hugg
Go for the Green: Prepare for Year-End Fundraising Today
Mar 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Christmas in November

 
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More and more, it seems fundraisers and nonprofit consultants are touting the idea that "it's never too early" to start planning for the year-end holiday giving season. And recently, it seems like holiday fundraising campaigns are starting earlier and earlier.

For instance, the famous Salvation Army Red Kettle campaign now kicks off as soon as the calendar flips to November, and if the mailing I received from St. Jude Children's Research Hospital over the weekend is any indication, other nonprofits are following suit.

Truth be told, I was a little surprised to see a green envelope with the teaser, "Will you please send a Christmas card for a St. Jude child to hang on a tree? We've enclosed one for you to send …" — see the envelope at right — before Thanksgiving rolled around, but really, I shouldn't have been. After all, department stores begin pushing the holiday sales season right after Halloween (sometimes before), so why shouldn't fundraisers get a jump-start on their biggest time of the year as well?

The outer also had an image of a snowman on the front, and inside is a one-sheet, two-page (front and back) letter detailing the emotional story and words of Kayla, an 8-year-old St. Jude patient. The letter is remarkable, putting a face and name to the plight of children's cancer, and it's also uplifting in bringing about the holiday spirit.

But the standout of the package is without question the Christmas card element. Not only is there a card with the same snowman image as the envelope and the words "Merry Christmas" on top for donors to sign and return so a St. Jude patient can hang it on the tree, but there is also a thank-you card with a picture of Kayla that really hits the donor. Inside, it reads, "Without you and St. Jude, this Christmas wouldn't be as merry. Thank you." Adding the ultimate touch, it is signed by Kayla's parents. (View at right.)

Anymore, it seems, the year-end holiday giving season isn't just for December. Just take the examples of the Salvation Army and St. Jude Children's Research Hospital, which begin their campaigns centered around Christmas in the month of November.

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