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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

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ProSpeak

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The University of Cincinnati Foundation nearly doubled the number of gifts it received this Giving Tuesday. Here are the four...



It's Your Turn

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Keystone Cops to the Rescue
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If you're in an organization that is overly dependent upon single-source funding, especially the structured variety of public and institutional...



Old Dog Fundraising

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Make 2015 a Year of Resurrection: The Importance of Thanking and Retaining Donors
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How can you retain more donors in 2015? Start by resurrecting the lost art of saying "thank you." Be sincere....



Ruthlessly Practical Fundraising

Gail Perry
Show Your Donors Some Love in the Holiday Season
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Make your holiday greeting relevant. Make it work for you and your cause. And make it warm, fuzzy and touching...



Bedrocks & Beacons

Jeff Jowdy
Be Accessible to Your Donors at Year End!
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Enjoy the holidays! But be sure that someone is either in your office or easily accessible to donors as they...



Navigating Off the Napkin

Angie Moore
Is 1 Child Actually More Motivating Than 1 Million?
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It's not the actual number that matters — it's the ability for a donor to feel like he or she...



Connections

Richard Perry
How Administrative Support for an MGO Nets More Money for the Nonprofit
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If an MGO is expected to do all the in-office work as well as meet with donors, he cannot manage...



Outrageous Hope

Margaret Battistelli
Our Virtual Show Is Today!
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The FundRaising Success Virtual Conference and Expo is free, and it takes place today! It's not too late to register...



Outside Counsel

Willis Turner
5 Ways to Use One Powerful Fundraising Word
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"Help" means a lot of different things to a lot of different people. You use it often in your fundraising...



Donor Trippin'

Nick Allen
Is There an App for Us?
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Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
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Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
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This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Christmas in November

 
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More and more, it seems fundraisers and nonprofit consultants are touting the idea that "it's never too early" to start planning for the year-end holiday giving season. And recently, it seems like holiday fundraising campaigns are starting earlier and earlier.

For instance, the famous Salvation Army Red Kettle campaign now kicks off as soon as the calendar flips to November, and if the mailing I received from St. Jude Children's Research Hospital over the weekend is any indication, other nonprofits are following suit.

Truth be told, I was a little surprised to see a green envelope with the teaser, "Will you please send a Christmas card for a St. Jude child to hang on a tree? We've enclosed one for you to send …" — see the envelope at right — before Thanksgiving rolled around, but really, I shouldn't have been. After all, department stores begin pushing the holiday sales season right after Halloween (sometimes before), so why shouldn't fundraisers get a jump-start on their biggest time of the year as well?

The outer also had an image of a snowman on the front, and inside is a one-sheet, two-page (front and back) letter detailing the emotional story and words of Kayla, an 8-year-old St. Jude patient. The letter is remarkable, putting a face and name to the plight of children's cancer, and it's also uplifting in bringing about the holiday spirit.

But the standout of the package is without question the Christmas card element. Not only is there a card with the same snowman image as the envelope and the words "Merry Christmas" on top for donors to sign and return so a St. Jude patient can hang it on the tree, but there is also a thank-you card with a picture of Kayla that really hits the donor. Inside, it reads, "Without you and St. Jude, this Christmas wouldn't be as merry. Thank you." Adding the ultimate touch, it is signed by Kayla's parents. (View at right.)

Anymore, it seems, the year-end holiday giving season isn't just for December. Just take the examples of the Salvation Army and St. Jude Children's Research Hospital, which begin their campaigns centered around Christmas in the month of November.

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