Today, the
Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its
Package of the Year awards.
Bringing home the highest honor, Package of the Year, was
Fountain House for its Flying Cat Pads and Cards campaign.
Below are the winners and runners-up in each category. Check out
Today in Fundraising in the coming weeks for interviews with the winners.
AcquisitionWinner:
Center for Urban Community ServicesCampaign: NYC Notecards: Scenes of the City We Love
Runner-up:
PETACampaign: Doghouse Acquisition
Runner-up:
The Children’s Hospital of PhiladelphiaCampaign: Holiday Acquisition
RenewalWinner: Fountain House
Campaign: Flying Cat Pads and Cards
Runner-up:
Texas Children’s HospitalCampaign: January 2011 — Monkey Puppet Renewals
Renewal midlevelWinner:
International Rescue CommitteeCampaign: Mid — $ Education (Photo/Tube) Mailing
Runner-up:
ASPCACampaign: Founder’s Appeal #4
E-mail renewalWinner:
amfARCampaign: Holiday/Year End
Runner-up:
Friends of the High LineCampaign: FHL Rail Yards Challenge
Runner-up:
Consumer ReportsCampaign: November Renewal Campaign
