Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 
Editor-in-chief

Outrageous Hope

By Margaret Battistelli

About Margaret

Margaret's life in six words: Bountiful blessings, glorious chaos ... glitter included. 

Margaret has been with FundRaising Success since its inception in 2003. Before joining the magazine as its founding editor, she was an editor and writer for America Online; published PhillyFeast, a monthly magazine about food in and around Philadelphia; and held chief editor positions at a variety of newspapers and magazines in the Philadelphia area. She is a graduate of Temple University in Philadelphia. Contact her at mbattistelli@napco.com.

 

Connections

Jeff Schreifels
I Never Wanted to Be a Fundraiser
Dec 22, 2014

But — wow! — it's the greatest job in the world, isn't it?...



Outside Counsel

Willis Turner
3 Steps to More Persuasive Writing
Dec 22, 2014

If you're a fundraising copywriter, you already have most of the tools you need to go from good to great....



Pay It Forward

F. Duke Haddad
Companies That Walk the Philanthropic Walk
Dec 19, 2014

In this season of giving, we are blessed to have such corporate friends. Never take for granted any amount of...



ProSpeak

Who's Up Next?
4 Online Giving Best Practices From a Giving Tuesday Campaign
Dec 19, 2014

The University of Cincinnati Foundation nearly doubled the number of gifts it received this Giving Tuesday. Here are the four...



It's Your Turn

Larry C Johnson
Keystone Cops to the Rescue
Dec 18, 2014

If you're in an organization that is overly dependent upon single-source funding, especially the structured variety of public and institutional...



Old Dog Fundraising

Pamela Barden
Make 2015 a Year of Resurrection: The Importance of Thanking and Retaining Donors
Dec 18, 2014

How can you retain more donors in 2015? Start by resurrecting the lost art of saying "thank you." Be sincere....



Get What You Give

Joe Boland
Podcast: Advice on Maximizing Your Return on Big Data for Nonprofit Fundraising
Dec 17, 2014

At a recent Wake Up Your Fundraising Breakfast Panel presented by FundRaising Success and sponsors Blackbaud and Listen Up Espanol,...



Ruthlessly Practical Fundraising

Gail Perry
Show Your Donors Some Love in the Holiday Season
Dec 17, 2014

Make your holiday greeting relevant. Make it work for you and your cause. And make it warm, fuzzy and touching...



Bedrocks & Beacons

Jeff Jowdy
Be Accessible to Your Donors at Year End!
Dec 17, 2014

Enjoy the holidays! But be sure that someone is either in your office or easily accessible to donors as they...



Navigating Off the Napkin

Angie Moore
Is 1 Child Actually More Motivating Than 1 Million?
Dec 16, 2014

It's not the actual number that matters — it's the ability for a donor to feel like he or she...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Do Your Subject Lines Shine As Much As Your E-mail Content?

1
 

You're no doubt aware that 22 percent of online giving this year will happen on Dec. 30 and 31. So those fundraising e-mails you send out over the next few days are crucial. You probably have slaved over them, considering every last word carefully. And they probably shine.

But what about those subject lines? Fundraising coach Marc Pitman reminds readers of his Fundraising Coach blog about the importance of subject lines. After all, no e-mail is powerful enough to move someone to donate to your cause without even being opened! Check out Marc's words of wisdom here.

 

 

1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Jon Biedermann - Posted on January 06, 2011
Hi Margaret,

I'm pretty sure that the 22% figure of online giving for an entire year happening on 12/30 and 12/31 is not correct.

If you look at the report itself, it says that 1/3 of giving happens in December. That would mean that for 22% of all giving in a calendar year to happen on the last two days, December 30th and 31st, then these two days would have to account for at least 66% of December online giving.

But that's not true. On Page 14 of the report (http://www.fundraising123.org/files/Community/Online_Giving_Study_2010R.pdf), you can clearly see that online giving the last two days make up 22% for the MONTH of December, not the year.

In reality, it would appear the last two days make up a more modest 6% of fundraising for the entire year- not 22%.

Perhaps I am missing something?

-Jon

Jon Biedermann
DonorPerfect Fundraising Software
http://www.donorperfect.com
Click here to view archived comments...
Archived Comments:
Jon Biedermann - Posted on January 06, 2011
Hi Margaret,

I'm pretty sure that the 22% figure of online giving for an entire year happening on 12/30 and 12/31 is not correct.

If you look at the report itself, it says that 1/3 of giving happens in December. That would mean that for 22% of all giving in a calendar year to happen on the last two days, December 30th and 31st, then these two days would have to account for at least 66% of December online giving.

But that's not true. On Page 14 of the report (http://www.fundraising123.org/files/Community/Online_Giving_Study_2010R.pdf), you can clearly see that online giving the last two days make up 22% for the MONTH of December, not the year.

In reality, it would appear the last two days make up a more modest 6% of fundraising for the entire year- not 22%.

Perhaps I am missing something?

-Jon

Jon Biedermann
DonorPerfect Fundraising Software
http://www.donorperfect.com