Margaret's life in six words: Bountiful blessings, glorious chaos ... glitter included.
Margaret has been with FundRaising Success since its inception in 2003. Before joining the magazine as its founding editor, she was an editor and writer for America Online; published PhillyFeast, a monthly magazine about food in and around Philadelphia; and held chief editor positions at a variety of newspapers and magazines in the Philadelphia area. She is a graduate of Temple University in Philadelphia. Contact her at mbattistelli@napco.com.
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You're no doubt aware that 22 percent of online giving this year will happen on Dec. 30 and 31. So those fundraising e-mails you send out over the next few days are crucial. You probably have slaved over them, considering every last word carefully. And they probably shine.
But what about those subject lines? Fundraising coach Marc Pitman reminds readers of his Fundraising Coach blog about the importance of subject lines. After all, no e-mail is powerful enough to move someone to donate to your cause without even being opened! Check out Marc's words of wisdom here.
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