FundRaising Success

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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Bedrocks & Beacons

Jeff Jowdy
Don't Bid Your Best Friends Farewell
Jun 19, 2013

Former board members and, in particular, former board chairs, can be a core source of resources, insight and funds for...



Navigating Off the Napkin

Angie Moore
Our Channels and the Morgue
Jun 18, 2013

There are reports that can make you feel better and other reports that can keep you up at night. We...



Outside Counsel

Willis Turner
5 Direct-Marketing Tactics to Maximize All Your Media
Jun 17, 2013

The ability to manage and measure response is what sets direct marketing apart from advertising. Make the most of that...



Pay It Forward

F. Duke Haddad
In Fundraising, Does it Matter Who Wins?
Jun 7, 2013

At times, there's nothing wrong with being clueless in the moment as your actions will ultimately generate a reaction. In...



Old Dog Fundraising

Pamela Barden
Lessons About Fundraising From the Seat of a Bike
Jun 13, 2013

Sometimes we have to start acting like who we want to be when we grow up, instead of waiting to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



ProSpeak

Who's Up Next?
Why Mobile Giving Works
Apr 16, 2013

If you make it easy for donors to show they care by asking for small donations and you do so...



Outrageous Hope

Margaret Battistelli
'The Tears That Come From Our Eyes Actually Come From Our Hearts'
Mar 29, 2013

I also love fundraisers, and this video made me think of y'all and the glorious work you do, and it...



E-mail, Mobile, Social Media, Search and Online Advertising Infographic

 
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Recently, Experian Marketing Services put together an interesting infographic (at right) on some key statistics in the world of online and mobile marketing.

Here are some highlights of Experian's findings:

  • Including the word "exclusive" in your e-mail subject line boosts unique open rates by 14 percent in promotional mailings.
  • Subject lines with "top 10" and "top 5" have unique open rates that are 13 percent higher than promotional e-mails.
  • E-mails asking customers to rate and review items they've purchased have two times higher open rates, 39 percent higher click rates, 22 percent higher transaction rates and 32 percent higher revenue per e-mail.
  • 85 percent of real-time welcome e-mails get opened and have a click rate of 29 percent.
  • Paid search and banner ads will garner nearly 73 percent of all U.S. online ad spending in 2012.
  • U.S. spending on online Internet advertising will increase from $39.5 billion in 2012 to $62 in 2016.

Click on the image to the right to view the entire infographic.

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