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Nick Allen

Donor Trippin'

By Nick Allen

About Nick

Nick lives on a hippie commune in Northern California that just got cell service a few months ago.

Nick Allen helps nonprofits harness the power of the Internet and mobile to raise money, raise their voices and build relationships. For the last 15 years, he has worked in the U.S. and Europe to help organizations — including Amnesty International, UNICEF, UNHCR, Habitat for Humanity, CARE, and UNAIDS — to develop new ways to recruit and retain donors. He is the founder and director of Nuevo Fundraising.

 

Outside Counsel

Willis Turner
There Are Some Surprise People in Your Fundraising Audience
Mar 30, 2015

Of course you should craft your appeals to resonate with the majority of your readers. But you should always allow...



Connections

Richard Perry
Make The Nonprofit Program Person Your Best Friend
Mar 30, 2015

Without a close and cooperative relationship with your nonprofit organization's program person you, as a major gifts officer, cannot succeed....



Pay It Forward

F. Duke Haddad
Understanding Why People Give
Mar 27, 2015

Statistically, more than one-third of all charitable dollars given annually in the United States is directed to religion, and research...



Peeling the Onion

Katrina VanHuss
Vas Madness: What Nonprofits Can Learn From a March Madness Trend
Mar 27, 2015

Urologists noticed a bump in vasectomies at the start of March Madness, and they took action. Vas Madness was born....



ProSpeak

Who's Up Next?
Everything That Is Wrong With Our Retention Programs and How to Put Them Right
Mar 27, 2015

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they...



It's Your Turn

Larry C Johnson
Celebrating Your Volunteers
Mar 26, 2015

Kudos to those dedicated nonprofit development professionals who celebrate their volunteers. Those who know — and believe — that it's...



Old Dog Fundraising

Pamela Barden
4 Fundraising Questions I Can't Answer
Mar 26, 2015

Here are four fundraising questions I can't answer that have been haunting me lately....



Bedrocks & Beacons

Jeff Jowdy
How Is Your Fundraising Ground Game?
Mar 25, 2015

Never forget the ground game. At the end of the day, our biggest success lies in the personal connection —...



Get What You Give

Joe Boland
NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment
Mar 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products...



Navigating Off the Napkin

Angie Moore
8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data
Mar 24, 2015

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and...



Ruthlessly Practical Fundraising

Gail Perry
5 Keys to Get in the Door With a Mega-Capacity Donor
Mar 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door?...



Digging Deeper

Matt Hugg
Go for the Green: Prepare for Year-End Fundraising Today
Mar 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Is There an App for Us?

 

How are nonprofits going to get a bigger piece of the always-on/in-your-pocket/smartphone/Internet of things that is eating the world?

Our donors, clients, funders and friends are connected practically 24/7 with Facebook and FaceTime, Tinder and Twitter, Fitbit and FuelBand. They spend 86 percent of their mobile time on apps, only 14 percent on the mobile Web. On their smartphones, they play games 32 percent of the time and on Facebook 17 percent, but surf the mobile Web just 15 percent of the time.

But how many nonprofits are playing in the app space? How many have created apps that are not just downloaded but actually used regularly? Not very many ... and it's not easy!

Like so many things in fundraising, it's all about relationships. What kind of relationship do you want with your supporters, and more important, what kind of relationship do they want with you? Can an app make it easier?  

Successful apps provide value for users over time. They are tools you want to use — if not many times every day (Facebook, Google Maps, MapMyRun), then at least regularly (United Airlines, Hotels Tonight, Tinder). When I asked a group of guys smoking cigars on a street corner to recommend a good taco stand, they thought I was a dope: "Don't you have Yelp?"

Some organizations have started to make apps work. PETA has apps that let you take advocacy actions (and earn points for Peta2 prizes) and a HappyCow vegetarian restaurant finder. The advocacy apps generate an outsize portion of PETA's actions. World Wildlife Fund's gorgeous animal app for iPad has been been downloaded more than 1 million times.  

A few years ago, a British organization that helps homeless youths created a Tamagotchi-like app that required you to take care of a begging, drug-addicted homeless kid for three days. It caught a wave of publicity for the charity (and the ad agency that produced the app) but expired after the three-day experience (and generated very few donations). The Salvation Army has a Red Kettle app for Christmas fundraising, and Relay for Life and other events have nice apps.

Human Rights Campaign has a shopping guide for iPhone and Android that lets you check out the homosexual-friendly policies of hotels, restaurant chains, stores, etc. A lot of people, including me, have downloaded it, but it's hard to imagine they use it too often.

Just imagine, it's 2020. Your donor commits 5 cents for every mile she walks or runs thanks to the workout tracker embedded in her arm. She checks her daily cancer-monitoring app, sees a warning sign and taps to support the cancer researchers who could save her life. Her empathy neurons crackle when she sees a video of street kids in Indonesia, and she blinks twice to transfer $50 to Amnesty International.   

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives? Send it to me and I'll publish the best ideas (and split the royalties with you).

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