Open Enrollment | Subscribe to NonProfit PRO HERE
Connect
Follow us on
Advertisement
 
Nick Allen

Donor Trippin'

By Nick Allen

About Nick

Nick lives on a hippie commune in Northern California that just got cell service a few months ago.

Nick Allen helps nonprofits harness the power of the Internet and mobile to raise money, raise their voices and build relationships. For the last 15 years, he has worked in the U.S. and Europe to help organizations — including Amnesty International, UNICEF, UNHCR, Habitat for Humanity, CARE, and UNAIDS — to develop new ways to recruit and retain donors. He is the founder and director of Nuevo Fundraising.

 

Pay It Forward

F. Duke Haddad
Recognize Your Senior Colleagues
Apr 24, 2015

Everything begins and ends for all of us. Recognize your senior colleagues. You will be a senior professional in a...



Peeling the Onion

Katrina VanHuss
Torpedo the Ratio
Apr 24, 2015

I recognize the inherent risks associated with letting go of tight financial controls. I see the awkwardness of talking to...



It's Your Turn

Larry C Johnson
When Fundraising Gets Caught in the Thick of Thin Things
Apr 23, 2015

When you reduce philanthropy to a transaction, you've placed yourself in the pool with everyone. Your cause becomes identical to...



Old Dog Fundraising

Pamela Barden
Your Fundraising Product Mix
Apr 23, 2015

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product...



Bedrocks & Beacons

Jeff Jowdy
Build an Ethical Fundraising Program to Last
Apr 22, 2015

Those of us in the nonprofit arena have a responsibility—and an accountability—to build things that outlast us. It's not about...



Navigating Off the Napkin

Angie Moore
Don’t Personalize Your Marketing If Your Data and Processes Aren’t Ready
Apr 21, 2015

This week's message is short and sweet—do not try to personalize your online marketing communication if you can't do it...



Connections

Jeff Schreifels
Delighting Your Donors!
Apr 20, 2015

I don't know how many times I've sat across the table of a development director and asked, "How have you...



ProSpeak

Who's Up Next?
How to Revolutionize Your Nonprofit Culture to Stop Losing Your Donors
Apr 20, 2015

It's common for retail businesses to adopt the mantra: "The customer is always right." But when's the last time you...



Outside Counsel

Willis Turner
16 Totally Whacked Shortcuts to Summon Your Fundraising Muse
Apr 13, 2015

Every so often you just get stuck when you need an idea. All writers know this. And we all know...



Get What You Give

Joe Boland
NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment
Mar 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products...



Ruthlessly Practical Fundraising

Gail Perry
5 Keys to Get in the Door With a Mega-Capacity Donor
Mar 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door?...



Digging Deeper

Matt Hugg
Go for the Green: Prepare for Year-End Fundraising Today
Mar 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Is There an App for Us?

 

How are nonprofits going to get a bigger piece of the always-on/in-your-pocket/smartphone/Internet of things that is eating the world?

Our donors, clients, funders and friends are connected practically 24/7 with Facebook and FaceTime, Tinder and Twitter, Fitbit and FuelBand. They spend 86 percent of their mobile time on apps, only 14 percent on the mobile Web. On their smartphones, they play games 32 percent of the time and on Facebook 17 percent, but surf the mobile Web just 15 percent of the time.

But how many nonprofits are playing in the app space? How many have created apps that are not just downloaded but actually used regularly? Not very many ... and it's not easy!

Like so many things in fundraising, it's all about relationships. What kind of relationship do you want with your supporters, and more important, what kind of relationship do they want with you? Can an app make it easier?  

Successful apps provide value for users over time. They are tools you want to use — if not many times every day (Facebook, Google Maps, MapMyRun), then at least regularly (United Airlines, Hotels Tonight, Tinder). When I asked a group of guys smoking cigars on a street corner to recommend a good taco stand, they thought I was a dope: "Don't you have Yelp?"

Some organizations have started to make apps work. PETA has apps that let you take advocacy actions (and earn points for Peta2 prizes) and a HappyCow vegetarian restaurant finder. The advocacy apps generate an outsize portion of PETA's actions. World Wildlife Fund's gorgeous animal app for iPad has been been downloaded more than 1 million times.  

A few years ago, a British organization that helps homeless youths created a Tamagotchi-like app that required you to take care of a begging, drug-addicted homeless kid for three days. It caught a wave of publicity for the charity (and the ad agency that produced the app) but expired after the three-day experience (and generated very few donations). The Salvation Army has a Red Kettle app for Christmas fundraising, and Relay for Life and other events have nice apps.

Human Rights Campaign has a shopping guide for iPhone and Android that lets you check out the homosexual-friendly policies of hotels, restaurant chains, stores, etc. A lot of people, including me, have downloaded it, but it's hard to imagine they use it too often.

Just imagine, it's 2020. Your donor commits 5 cents for every mile she walks or runs thanks to the workout tracker embedded in her arm. She checks her daily cancer-monitoring app, sees a warning sign and taps to support the cancer researchers who could save her life. Her empathy neurons crackle when she sees a video of street kids in Indonesia, and she blinks twice to transfer $50 to Amnesty International.   

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives? Send it to me and I'll publish the best ideas (and split the royalties with you).

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: