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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Connections

Richard Perry
What Should Your Total Caseload Value Be?
Oct 20, 2014

It is very important to have a clear handle on what your caseload value currently is and if that number...



Pay It Forward

F. Duke Haddad
The Best Birthday Gift of All
Oct 17, 2014

Think about ways your organization can partner with others to help those in need. It may stir your passion toward...



Old Dog Fundraising

Pamela Barden
A Tale of 4 Acquisition Efforts
Oct 16, 2014

When I open an envelope, I want to quickly grasp what it is I am being "offered" — what problem...



It's Your Turn

Larry C Johnson
How to Know If You'll Be Successful
Oct 16, 2014

Although the outcomes of any given fundraising effort cannot be known with absolute certainty, assessing the probability of success isn't...



Outrageous Hope

Margaret Battistelli
Engage P2P Conference Is Next Week
Oct 15, 2014

Join FundRaising Success in Washington, D.C., next week for our inaugural peer-to-peer conference, Engage P2P: Redefining Peer to Peer.
...



Ruthlessly Practical Fundraising

Gail Perry
How Your Board Can Increase Donations by 39 Percent — Without Asking for Money
Oct 15, 2014

Personal thank-you calls are a way to put board members to work, even if they're nervous about asking for money....



Bedrocks & Beacons

Jeff Jowdy
Who Knows You?
Oct 15, 2014

Life is full of reciprocity. Be someone whom people know by knowing them, and for those of us in the...



Navigating Off the Napkin

Angie Moore
Donor Communications: Get It Documented! No Excuses
Oct 14, 2014

How can you understand the communication experience your donors are having if you don't have it all written down?...



ProSpeak

Who's Up Next?
5 Steps to Measuring Nonprofit Website Success
Oct 14, 2014

Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five...



Outside Counsel

Willis Turner
More Usage Mistakes Writers Make
Oct 13, 2014

Part 2 of my alphabetical list of writing mistakes that are easy to make but important to avoid.
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Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Bag 'Em and Tag(line) 'Em

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Today, I came across an article announcing the 2010 Getting Attention Nonprofit Tagline Award Winners, the annual endeavor Getting Attention! blogger Nancy Schwartz — also president of Nancy Schwartz & Co. — undertakes to highlight the best taglines in the fundraising sector.

The list of winners includes such gems as "Instruments of Mass Percussion" by Drums Not Guns, "Our Vision Does Not Require Sight" by Volunteer Blind Industries, "Your Mouth Can Say A Lot About You" by Massachusetts Dental Society and "Where good books are brewing" by Coffee House Press.

Having a catchy tagline that everyone who hears your name thinks of is such an undeniably incredible branding technique. Just consider how often it's used in the for-profit world. Visa is everywhere you want to be. If "you're hungry, why wait? Grab a Snickers." And every time I heard the slogan "by Mennen," I can't help but think of the "Seinfeld" episode where George leaves his hat behind at a woman's apartment to score a second date, because "You know the way I work, I'm like a commercial jingle. First it's a little irritating, then you hear it a few times, you hum it in the shower, by the third date it's 'By Mennen!'" — aka Co-Stanza!

Those taglines get stuck in your head. You hum them and say them and sing along to them. Before you know it, you're thinking about Snickers or Visa or Mennen more than you would have ever thought. The same goes for the United Way and its "Live United" tagline, "Relay for Life," for the American Cancer Society's Relay for Life event, and the "LIVESTRONG" tagline for the Lance Armstrong Foundation. Having a great tagline can put your organization in the forefront of donors' minds. Of course, a bad one can cause confusion and muddle the message, so be careful when forming the words you want associated with your cause.

I urge you to check out the 2010 Getting Attention Nonprofit Tagline Award Winners and see if they can spark an idea for your organization. If you come up with the right one, before you know it you'll be scoring that second date — err, donation — in no time.

Companies Mentioned:

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