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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Peeling the Onion

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Registration Fee Bonfire
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What if your event was born and raised on registration fees? How do you transition from them? I've seen and...



Pay It Forward

F. Duke Haddad
It's All About Attitude
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The key to ultimate individual success in any endeavor—whether it is nonprofit in nature or not—is one's attitude. You can...



Old Dog Fundraising

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Your Plan for Summer Fun(draising)
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Summer is a great time to roll up your sleeves and dig into the work of fundraising that will make...



It's Your Turn

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Getting It—or Not
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When you have a cause that you're passionate about, successfully engaging another to support that effort requires that you understand...



Bedrocks & Beacons

Jeff Jowdy
Measuring Is Essential
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We have to be out there—identifying, cultivating, engaging and asking prospective donors. The best way to ensure that this is...



Connections

Richard Perry
Why Are We Afraid to Fire People?
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The primary reason a person does not perform in their job is that the job does not match the person's...



Ruthlessly Practical Fundraising

Gail Perry
6 Ways to Get The Most Out of a Major Donor Visit
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You finally have the appointment with your major donor. Don't strike out when you finally get in the door. Here...



Navigating Off the Napkin

Angie Moore
Are You Going to Fall Out of Searches Now?
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Big changes have happened at Google, and whether your website is mobile or not is going to affect how they...



ProSpeak

Who's Up Next?
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Given the many issues facing nonprofits today, and the people they serve, it is more important than ever to get...



Digging Deeper

Matt Hugg
Are You in Their Head?
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How well do you know the people you serve? How well do you know the folks you solicit for gifts?...



Outside Counsel

Willis Turner
How to Write a Fundraising Drip Campaign
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According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
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Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Bag 'Em and Tag(line) 'Em

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Today, I came across an article announcing the 2010 Getting Attention Nonprofit Tagline Award Winners, the annual endeavor Getting Attention! blogger Nancy Schwartz — also president of Nancy Schwartz & Co. — undertakes to highlight the best taglines in the fundraising sector.

The list of winners includes such gems as "Instruments of Mass Percussion" by Drums Not Guns, "Our Vision Does Not Require Sight" by Volunteer Blind Industries, "Your Mouth Can Say A Lot About You" by Massachusetts Dental Society and "Where good books are brewing" by Coffee House Press.

Having a catchy tagline that everyone who hears your name thinks of is such an undeniably incredible branding technique. Just consider how often it's used in the for-profit world. Visa is everywhere you want to be. If "you're hungry, why wait? Grab a Snickers." And every time I heard the slogan "by Mennen," I can't help but think of the "Seinfeld" episode where George leaves his hat behind at a woman's apartment to score a second date, because "You know the way I work, I'm like a commercial jingle. First it's a little irritating, then you hear it a few times, you hum it in the shower, by the third date it's 'By Mennen!'" — aka Co-Stanza!

Those taglines get stuck in your head. You hum them and say them and sing along to them. Before you know it, you're thinking about Snickers or Visa or Mennen more than you would have ever thought. The same goes for the United Way and its "Live United" tagline, "Relay for Life," for the American Cancer Society's Relay for Life event, and the "LIVESTRONG" tagline for the Lance Armstrong Foundation. Having a great tagline can put your organization in the forefront of donors' minds. Of course, a bad one can cause confusion and muddle the message, so be careful when forming the words you want associated with your cause.

I urge you to check out the 2010 Getting Attention Nonprofit Tagline Award Winners and see if they can spark an idea for your organization. If you come up with the right one, before you know it you'll be scoring that second date — err, donation — in no time.

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