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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Navigating Off the Napkin

Angie Moore
I Just Don't Understand the Bitcoin Opportunity
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Am I too old or just not opening my eyes to see the fundraising opportunity of Bitcoin?...



Outside Counsel

Willis Turner
I Wrote This Just for You
Sep 15, 2014

There's a danger in being a smart, experienced, seen-it-all fundraiser. It's too easy to project your own sophistication onto your...



Connections

Jeff Schreifels
The Monopoly Mentality — Why It Will Kill Major Gifts
Sep 15, 2014

Remember, everyone wants the donors on your caseload. What are you going to do to stand out?...



Pay It Forward

F. Duke Haddad
So You Want a Successful Nonprofit Fundraising Job Interview?
Sep 12, 2014

The interview process in the nonprofit fundraising sector is what you make of it, but having a proper interview process...



Old Dog Fundraising

Pamela Barden
A Confession — and a Challenge to Fundraisers
Sep 11, 2014

I have been blessed by generous people who provided learnings and suggestions as I traveled my (so far) 35-year journey...



Outrageous Hope

Margaret Battistelli
Engage P2P: Keeping it Lively Right Up to the End
Sep 9, 2014

If your organization does P2P fundraising — or if you wish it would — I hope you'll join us in...



Bedrocks & Beacons

Jeff Jowdy
How Do You Serve Your Donors?
Sep 10, 2014

Do donors believe that we are there, to help them, no matter what? And are we?...



Ruthlessly Practical Fundraising

Gail Perry
How to Activate Your Board Members' Energy for Fundraising
Sep 10, 2014

You have a wonderful opportunity to educate your board members about what good fundraising really looks like. This is the...



ProSpeak

Who's Up Next?
Gamification: Incentivize Your Constituents to Act
Sep 2, 2014

"Gamification" is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Bag 'Em and Tag(line) 'Em

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Today, I came across an article announcing the 2010 Getting Attention Nonprofit Tagline Award Winners, the annual endeavor Getting Attention! blogger Nancy Schwartz — also president of Nancy Schwartz & Co. — undertakes to highlight the best taglines in the fundraising sector.

The list of winners includes such gems as "Instruments of Mass Percussion" by Drums Not Guns, "Our Vision Does Not Require Sight" by Volunteer Blind Industries, "Your Mouth Can Say A Lot About You" by Massachusetts Dental Society and "Where good books are brewing" by Coffee House Press.

Having a catchy tagline that everyone who hears your name thinks of is such an undeniably incredible branding technique. Just consider how often it's used in the for-profit world. Visa is everywhere you want to be. If "you're hungry, why wait? Grab a Snickers." And every time I heard the slogan "by Mennen," I can't help but think of the "Seinfeld" episode where George leaves his hat behind at a woman's apartment to score a second date, because "You know the way I work, I'm like a commercial jingle. First it's a little irritating, then you hear it a few times, you hum it in the shower, by the third date it's 'By Mennen!'" — aka Co-Stanza!

Those taglines get stuck in your head. You hum them and say them and sing along to them. Before you know it, you're thinking about Snickers or Visa or Mennen more than you would have ever thought. The same goes for the United Way and its "Live United" tagline, "Relay for Life," for the American Cancer Society's Relay for Life event, and the "LIVESTRONG" tagline for the Lance Armstrong Foundation. Having a great tagline can put your organization in the forefront of donors' minds. Of course, a bad one can cause confusion and muddle the message, so be careful when forming the words you want associated with your cause.

I urge you to check out the 2010 Getting Attention Nonprofit Tagline Award Winners and see if they can spark an idea for your organization. If you come up with the right one, before you know it you'll be scoring that second date — err, donation — in no time.

Companies Mentioned:

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