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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Pay It Forward

F. Duke Haddad
Understanding Why People Give
Mar 27, 2015

Statistically, more than one-third of all charitable dollars given annually in the United States is directed to religion, and research...



Peeling the Onion

Katrina VanHuss
Vas Madness: What Nonprofits Can Learn From a March Madness Trend
Mar 27, 2015

Urologists noticed a bump in vasectomies at the start of March Madness, and they took action. Vas Madness was born....



ProSpeak

Who's Up Next?
Everything That Is Wrong With Our Retention Programs and How to Put Them Right
Mar 27, 2015

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they...



It's Your Turn

Larry C Johnson
Celebrating Your Volunteers
Mar 26, 2015

Kudos to those dedicated nonprofit development professionals who celebrate their volunteers. Those who know — and believe — that it's...



Old Dog Fundraising

Pamela Barden
4 Fundraising Questions I Can't Answer
Mar 26, 2015

Here are four fundraising questions I can't answer that have been haunting me lately....



Bedrocks & Beacons

Jeff Jowdy
How Is Your Fundraising Ground Game?
Mar 25, 2015

Never forget the ground game. At the end of the day, our biggest success lies in the personal connection —...



Navigating Off the Napkin

Angie Moore
8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data
Mar 24, 2015

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and...



Outside Counsel

Willis Turner
Nonprofit Copywriting: What Writers Say About Writer's Block
Mar 23, 2015

Do fundraising writers get writer's block? Does every writer? All writers talk about it. Some play complicated psychological tricks on...



Connections

Jeff Schreifels
Beyond Donor-Centered: Change Your Mission!
Mar 23, 2015

Is there anything about your donors in your nonprofit's mission statement? Probably not. It's a pretty rare occurrence if there...



Ruthlessly Practical Fundraising

Gail Perry
5 Keys to Get in the Door With a Mega-Capacity Donor
Mar 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door?...



Digging Deeper

Matt Hugg
Go for the Green: Prepare for Year-End Fundraising Today
Mar 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Bag 'Em and Tag(line) 'Em

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Today, I came across an article announcing the 2010 Getting Attention Nonprofit Tagline Award Winners, the annual endeavor Getting Attention! blogger Nancy Schwartz — also president of Nancy Schwartz & Co. — undertakes to highlight the best taglines in the fundraising sector.

The list of winners includes such gems as "Instruments of Mass Percussion" by Drums Not Guns, "Our Vision Does Not Require Sight" by Volunteer Blind Industries, "Your Mouth Can Say A Lot About You" by Massachusetts Dental Society and "Where good books are brewing" by Coffee House Press.

Having a catchy tagline that everyone who hears your name thinks of is such an undeniably incredible branding technique. Just consider how often it's used in the for-profit world. Visa is everywhere you want to be. If "you're hungry, why wait? Grab a Snickers." And every time I heard the slogan "by Mennen," I can't help but think of the "Seinfeld" episode where George leaves his hat behind at a woman's apartment to score a second date, because "You know the way I work, I'm like a commercial jingle. First it's a little irritating, then you hear it a few times, you hum it in the shower, by the third date it's 'By Mennen!'" — aka Co-Stanza!

Those taglines get stuck in your head. You hum them and say them and sing along to them. Before you know it, you're thinking about Snickers or Visa or Mennen more than you would have ever thought. The same goes for the United Way and its "Live United" tagline, "Relay for Life," for the American Cancer Society's Relay for Life event, and the "LIVESTRONG" tagline for the Lance Armstrong Foundation. Having a great tagline can put your organization in the forefront of donors' minds. Of course, a bad one can cause confusion and muddle the message, so be careful when forming the words you want associated with your cause.

I urge you to check out the 2010 Getting Attention Nonprofit Tagline Award Winners and see if they can spark an idea for your organization. If you come up with the right one, before you know it you'll be scoring that second date — err, donation — in no time.

Companies Mentioned:

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