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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Old Dog Fundraising

Pamela Barden
Fundraising Decision-Making: No Power in the Audience of 1
Jan 29, 2015

For some reason, fundraisers or their bosses often put too much weight on the opinion of an audience of one....



It's Your Turn

Larry C Johnson
Reaching Out — and Reclaiming the Relationship
Jan 29, 2015

Pay particular attention to renewing your relationships with those loyal supporters as you reach out to potential new donors. Never...



Ruthlessly Practical Fundraising

Gail Perry
How Fundraising Is Turning Into 'Fund Marketing'
Jan 28, 2015

Communications best practices merge the "fundraising" function and the "marketing/communications" function. So if you want to be successful at fundraising,...



Bedrocks & Beacons

Jeff Jowdy
7 Deadly Sins of Fundraising
Jan 28, 2015

A campaign to encourage board giving had too many foundational principles that were violated. Here are the seven deadly sins...



Navigating Off the Napkin

Angie Moore
Nonprofit Marketers: Do You Bring Full Value to the Table?
Jan 27, 2015

"Marketers" have unique roles within nonprofit organizations, but what about you and your direct marketing team?...



Connections

Jeff Schreifels
Being Authentic: The Only Way You Can Be as a Major-Gifts Officer
Jan 26, 2015

One of the greatest struggles as a major-gifts officer, and for colleagues who work with major donors, is to be...



Outside Counsel

Willis Turner
Story Styles That Open Readers' Wallets, Part 1
Jan 26, 2015

It takes a little extra effort, and often some extra homework, to make case studies compelling enough to persuade a...



Pay It Forward

F. Duke Haddad
The Fundraiser's Daily Grind
Jan 23, 2015

To give it your best you must be on top of your game and give 100 percent. Our jobs are...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



ProSpeak

Who's Up Next?
Why Nonprofits Should Run Like Businesses
Jan 13, 2015

Throughout my career, as a "reformed" lawyer, I have learned that in order to succeed in raising funds as a...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Bag 'Em and Tag(line) 'Em

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Today, I came across an article announcing the 2010 Getting Attention Nonprofit Tagline Award Winners, the annual endeavor Getting Attention! blogger Nancy Schwartz — also president of Nancy Schwartz & Co. — undertakes to highlight the best taglines in the fundraising sector.

The list of winners includes such gems as "Instruments of Mass Percussion" by Drums Not Guns, "Our Vision Does Not Require Sight" by Volunteer Blind Industries, "Your Mouth Can Say A Lot About You" by Massachusetts Dental Society and "Where good books are brewing" by Coffee House Press.

Having a catchy tagline that everyone who hears your name thinks of is such an undeniably incredible branding technique. Just consider how often it's used in the for-profit world. Visa is everywhere you want to be. If "you're hungry, why wait? Grab a Snickers." And every time I heard the slogan "by Mennen," I can't help but think of the "Seinfeld" episode where George leaves his hat behind at a woman's apartment to score a second date, because "You know the way I work, I'm like a commercial jingle. First it's a little irritating, then you hear it a few times, you hum it in the shower, by the third date it's 'By Mennen!'" — aka Co-Stanza!

Those taglines get stuck in your head. You hum them and say them and sing along to them. Before you know it, you're thinking about Snickers or Visa or Mennen more than you would have ever thought. The same goes for the United Way and its "Live United" tagline, "Relay for Life," for the American Cancer Society's Relay for Life event, and the "LIVESTRONG" tagline for the Lance Armstrong Foundation. Having a great tagline can put your organization in the forefront of donors' minds. Of course, a bad one can cause confusion and muddle the message, so be careful when forming the words you want associated with your cause.

I urge you to check out the 2010 Getting Attention Nonprofit Tagline Award Winners and see if they can spark an idea for your organization. If you come up with the right one, before you know it you'll be scoring that second date — err, donation — in no time.

Companies Mentioned:

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