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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Pay It Forward

F. Duke Haddad
Recognize Your Senior Colleagues
Apr 24, 2015

Everything begins and ends for all of us. Recognize your senior colleagues. You will be a senior professional in a...



Peeling the Onion

Katrina VanHuss
Torpedo the Ratio
Apr 24, 2015

I recognize the inherent risks associated with letting go of tight financial controls. I see the awkwardness of talking to...



It's Your Turn

Larry C Johnson
When Fundraising Gets Caught in the Thick of Thin Things
Apr 23, 2015

When you reduce philanthropy to a transaction, you've placed yourself in the pool with everyone. Your cause becomes identical to...



Old Dog Fundraising

Pamela Barden
Your Fundraising Product Mix
Apr 23, 2015

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product...



Bedrocks & Beacons

Jeff Jowdy
Build an Ethical Fundraising Program to Last
Apr 22, 2015

Those of us in the nonprofit arena have a responsibility—and an accountability—to build things that outlast us. It's not about...



Navigating Off the Napkin

Angie Moore
Don’t Personalize Your Marketing If Your Data and Processes Aren’t Ready
Apr 21, 2015

This week's message is short and sweet—do not try to personalize your online marketing communication if you can't do it...



Connections

Jeff Schreifels
Delighting Your Donors!
Apr 20, 2015

I don't know how many times I've sat across the table of a development director and asked, "How have you...



ProSpeak

Who's Up Next?
How to Revolutionize Your Nonprofit Culture to Stop Losing Your Donors
Apr 20, 2015

It's common for retail businesses to adopt the mantra: "The customer is always right." But when's the last time you...



Outside Counsel

Willis Turner
16 Totally Whacked Shortcuts to Summon Your Fundraising Muse
Apr 13, 2015

Every so often you just get stuck when you need an idea. All writers know this. And we all know...



Ruthlessly Practical Fundraising

Gail Perry
5 Keys to Get in the Door With a Mega-Capacity Donor
Mar 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door?...



Digging Deeper

Matt Hugg
Go for the Green: Prepare for Year-End Fundraising Today
Mar 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



There Is No Magic Fundraising Button

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While technology has opened all sorts of new possibilities for fundraisers, there is no technological cure-all for the fundraising sector, no matter what anyone may attempt to lead you to believe. Fundraising still takes work — and hard work at that.

That was the message Katya Andresen, chief operating officer and chief strategy officer at Network for Good and member of the FundRaising Success Editorial Advisory Board, relayed in her opening keynote at the Direct Marketing Association Nonprofit Federation's Washington Nonprofit Conference.

Andresen began her keynote with a story of a client who informed her during a discussion that the donate button on his organization's site was broken. She apologized and said she'd make sure it was fixed and worked. He replied, "You don't understand, people can click it. It's just that no one is. It's broken."

"He was looking for a magic donate button," she said. "The technology doesn't do the work for us. Nothing will change philanthropy unless we do the work to be a part of it."

It was a brilliant, engaging speech Andresen shared with a packed ballroom, and her point was well-taken. There is no magic button, no technological magic bullet that will suddenly make donors appear and give.

"How technology will transform or not transform our work is in your hands," she said. "You are in a position to determine how your organization will engage constituents."

Here are a couple key points Andresen hit on:

  • "The content is more important than the technology."
  • "Peer-to-peer communication has trumped our own communication completely."
  • "Embrace and use the 'lowered bar' of 'slactivists' [people who engage online but don't necessarily donate]. They are more likely to ask other people to make donations. They are more likely to volunteer. They are more likely to get out there and spread the word for you, and they want a relationship with you."
  • "Invite donors to shape you and your cause."
  • "Your whole strategy has to work on mobile."
  • "At the end of the day, technology doesn't inspire people. You inspire people."
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