Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 
Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Ruthlessly Practical Fundraising

Gail Perry
Focus Board Members on Raising Friends for the Cause
Oct 1, 2014

You have to ask your board members to pull in their networks and introduce your organization to everybody they know....



Navigating Off the Napkin

Angie Moore
Omnichannel vs. Multichannel
Sep 30, 2014

Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.
...



Connections

Jeff Schreifels
5 Ways to Report Back to Donors on Their Gifts' Impact
Sep 29, 2014

You have no choice other than to report back to donors — not if you want to grow and not...



Outside Counsel

Willis Turner
2 Steps to Getting the Second Gift
Sep 29, 2014

When we know how to reinforce donors' decisions to give and help them maintain the warm feeling of helping, everybody...



Pay It Forward

F. Duke Haddad
Major and Planned Gifts: How to Engage Professionals on Their Own Terms
Sep 26, 2014

Major-gifts and planned-gifts officers constantly seek ways to engage with prospects and donors. Every technique is used on a daily...



Old Dog Fundraising

Pamela Barden
6 Ideas for Dealing With 'Take Me Off Your List' Requests
Sep 25, 2014

How do you handle donor requests to be removed from your list? This may surprise some of you, but, "Duh!...



Bedrocks & Beacons

Jeff Jowdy
Stand Firm for Principles
Sep 24, 2014

When we cave in and take shortcuts, we truly shortchange the project at hand, the mission of our organization, those...



ProSpeak

Who's Up Next?
6-Second Fundraising: How to Charm Online Donors With Digital Storytelling
Sep 23, 2014

Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that...



Outrageous Hope

Margaret Battistelli
Engage P2P: Keeping it Lively Right Up to the End
Sep 9, 2014

If your organization does P2P fundraising — or if you wish it would — I hope you'll join us in...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



There Is No Magic Fundraising Button

2
 
While technology has opened all sorts of new possibilities for fundraisers, there is no technological cure-all for the fundraising sector, no matter what anyone may attempt to lead you to believe. Fundraising still takes work — and hard work at that.

That was the message Katya Andresen, chief operating officer and chief strategy officer at Network for Good and member of the FundRaising Success Editorial Advisory Board, relayed in her opening keynote at the Direct Marketing Association Nonprofit Federation's Washington Nonprofit Conference.

Andresen began her keynote with a story of a client who informed her during a discussion that the donate button on his organization's site was broken. She apologized and said she'd make sure it was fixed and worked. He replied, "You don't understand, people can click it. It's just that no one is. It's broken."

"He was looking for a magic donate button," she said. "The technology doesn't do the work for us. Nothing will change philanthropy unless we do the work to be a part of it."

It was a brilliant, engaging speech Andresen shared with a packed ballroom, and her point was well-taken. There is no magic button, no technological magic bullet that will suddenly make donors appear and give.

"How technology will transform or not transform our work is in your hands," she said. "You are in a position to determine how your organization will engage constituents."

Here are a couple key points Andresen hit on:

  • "The content is more important than the technology."
  • "Peer-to-peer communication has trumped our own communication completely."
  • "Embrace and use the 'lowered bar' of 'slactivists' [people who engage online but don't necessarily donate]. They are more likely to ask other people to make donations. They are more likely to volunteer. They are more likely to get out there and spread the word for you, and they want a relationship with you."
  • "Invite donors to shape you and your cause."
  • "Your whole strategy has to work on mobile."
  • "At the end of the day, technology doesn't inspire people. You inspire people."
2

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: