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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Outside Counsel

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I Wrote This Just for You
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The Monopoly Mentality — Why It Will Kill Major Gifts
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Remember, everyone wants the donors on your caseload. What are you going to do to stand out?...



Pay It Forward

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So You Want a Successful Nonprofit Fundraising Job Interview?
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Old Dog Fundraising

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A Confession — and a Challenge to Fundraisers
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I have been blessed by generous people who provided learnings and suggestions as I traveled my (so far) 35-year journey...



Outrageous Hope

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Engage P2P: Keeping it Lively Right Up to the End
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If your organization does P2P fundraising — or if you wish it would — I hope you'll join us in...



Bedrocks & Beacons

Jeff Jowdy
How Do You Serve Your Donors?
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Do donors believe that we are there, to help them, no matter what? And are we?...



Ruthlessly Practical Fundraising

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You have a wonderful opportunity to educate your board members about what good fundraising really looks like. This is the...



Navigating Off the Napkin

Angie Moore
Not all Videos Are Created Equal
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Learning from the 'I Will What I Want' campaign...



ProSpeak

Who's Up Next?
Gamification: Incentivize Your Constituents to Act
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"Gamification" is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe...



Donor Trippin'

Nick Allen
Is There an App for Us?
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Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
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Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
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This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



There Is No Magic Fundraising Button

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While technology has opened all sorts of new possibilities for fundraisers, there is no technological cure-all for the fundraising sector, no matter what anyone may attempt to lead you to believe. Fundraising still takes work — and hard work at that.

That was the message Katya Andresen, chief operating officer and chief strategy officer at Network for Good and member of the FundRaising Success Editorial Advisory Board, relayed in her opening keynote at the Direct Marketing Association Nonprofit Federation's Washington Nonprofit Conference.

Andresen began her keynote with a story of a client who informed her during a discussion that the donate button on his organization's site was broken. She apologized and said she'd make sure it was fixed and worked. He replied, "You don't understand, people can click it. It's just that no one is. It's broken."

"He was looking for a magic donate button," she said. "The technology doesn't do the work for us. Nothing will change philanthropy unless we do the work to be a part of it."

It was a brilliant, engaging speech Andresen shared with a packed ballroom, and her point was well-taken. There is no magic button, no technological magic bullet that will suddenly make donors appear and give.

"How technology will transform or not transform our work is in your hands," she said. "You are in a position to determine how your organization will engage constituents."

Here are a couple key points Andresen hit on:

  • "The content is more important than the technology."
  • "Peer-to-peer communication has trumped our own communication completely."
  • "Embrace and use the 'lowered bar' of 'slactivists' [people who engage online but don't necessarily donate]. They are more likely to ask other people to make donations. They are more likely to volunteer. They are more likely to get out there and spread the word for you, and they want a relationship with you."
  • "Invite donors to shape you and your cause."
  • "Your whole strategy has to work on mobile."
  • "At the end of the day, technology doesn't inspire people. You inspire people."
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