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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Pay It Forward

F. Duke Haddad
Plan A, Plan B or No Plan?
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Old Dog Fundraising

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When Donors Come to Visit
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We may not have a “Welcome — come on in!” sign hanging at the door, but from time to time,...



Ruthlessly Practical Fundraising

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How to Learn From the Ice Bucket Challenge and Make Social Media Work for Your Cause
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What made the Ice Bucket Challenge so successful? There were a few key factors of the challenge that all fell...



Bedrocks & Beacons

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Take Time to Celebrate Fundraising Success With Everyone
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We all love to celebrate! Find appropriate ways to constantly celebrate your fundraising success with those who make a life-changing...



Outrageous Hope

Margaret Battistelli
You Could Win a Free Pass to IFC in the Netherlands!
Aug 22, 2014

The IFC is taking place Oct. 14-17 this year and, in an exciting turn of events, is giving nonprofit fundraisers...



Navigating Off the Napkin

Angie Moore
I'd Like to Order Some Social Influencers
Aug 26, 2014

Oh, and can I have a side of “how to find them” and “what to do with them”?...



Connections

Richard Perry
Who Should Be on My Caseload?
Aug 25, 2014

What kinds of donors should be on your caseload? By kinds I do not mean gender, age, ethnicity, political or...



Outside Counsel

Willis Turner
Everybody LOVES the Fundraising Pacakge. You Should Be Worried
Aug 25, 2014

If getting people to do what we went them to do was easy, there'd be no need for nonprofits....



ProSpeak

Who's Up Next?
The Perfect Recipe for Donor Prospect List Segmentation
Aug 11, 2014

Looking for the perfect recipe for donor prospect list segmentation? With just a few ingredients, you can tailor every donor...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



There Is No Magic Fundraising Button

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While technology has opened all sorts of new possibilities for fundraisers, there is no technological cure-all for the fundraising sector, no matter what anyone may attempt to lead you to believe. Fundraising still takes work — and hard work at that.

That was the message Katya Andresen, chief operating officer and chief strategy officer at Network for Good and member of the FundRaising Success Editorial Advisory Board, relayed in her opening keynote at the Direct Marketing Association Nonprofit Federation's Washington Nonprofit Conference.

Andresen began her keynote with a story of a client who informed her during a discussion that the donate button on his organization's site was broken. She apologized and said she'd make sure it was fixed and worked. He replied, "You don't understand, people can click it. It's just that no one is. It's broken."

"He was looking for a magic donate button," she said. "The technology doesn't do the work for us. Nothing will change philanthropy unless we do the work to be a part of it."

It was a brilliant, engaging speech Andresen shared with a packed ballroom, and her point was well-taken. There is no magic button, no technological magic bullet that will suddenly make donors appear and give.

"How technology will transform or not transform our work is in your hands," she said. "You are in a position to determine how your organization will engage constituents."

Here are a couple key points Andresen hit on:

  • "The content is more important than the technology."
  • "Peer-to-peer communication has trumped our own communication completely."
  • "Embrace and use the 'lowered bar' of 'slactivists' [people who engage online but don't necessarily donate]. They are more likely to ask other people to make donations. They are more likely to volunteer. They are more likely to get out there and spread the word for you, and they want a relationship with you."
  • "Invite donors to shape you and your cause."
  • "Your whole strategy has to work on mobile."
  • "At the end of the day, technology doesn't inspire people. You inspire people."
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