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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

It's Your Turn

Larry C Johnson
Running Into the New Year — How to Win With Year-End Fundraising
Oct 30, 2014

Focusing on high-cash giving not only maximizes actual year-end returns, but more importantly, builds motivation and commitment in the segment...



Old Dog Fundraising

Pamela Barden
3 Ideas to Improve (Almost) Any Fundraising Activity
Oct 30, 2014

Aren't your donors worth putting some extra effort into creating events and campaigns that are worth their time and, ultimately,...



Ruthlessly Practical Fundraising

Gail Perry
How Do We Attract, Develop and Retain Good Fundraisers?
Oct 29, 2014

There's an emerging movement to value talent, invest in the next generation, be open to change, and look for and...



ProSpeak

Who's Up Next?
The Winning Nonprofit Digital Stories From TechSoup's Storymakers Contest
Oct 29, 2014

We were blown away by the global participation in this year's campaign. Without further ado, we're thrilled to announce the winners...



Bedrocks & Beacons

Jeff Jowdy
It Is a Time of Thanks and to Celebrate Giving!
Oct 29, 2014

Thanksgiving is just a few weeks away. Take time today to be sure that you are maximizing this opportunity to...



Navigating Off the Napkin

Angie Moore
The Great Budget Excus … um … Debate
Oct 28, 2014

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer....



Pay It Forward

F. Duke Haddad
Do You Have Triple Crown Award-Winning Volunteers?
Oct 27, 2014

Charities should motivate their volunteers to strive for their own individual Triple Crown Award each fiscal year, which represents a...



Connections

Jeff Schreifels
Major-Gifts Officers: Do You Have a Confidant?
Oct 27, 2014

Extend your hands, bring someone in and allow yourself to share the pressure of your work with someone else, where...



Outside Counsel

Willis Turner
Want More Loyalty? Grant These 6 Donor Wishes
Oct 27, 2014

It's not always easy to make your donors' wishes come true. But if you don't put forth the effort to...



Outrageous Hope

Margaret Battistelli
Engage P2P Conference Is Next Week
Oct 15, 2014

Join FundRaising Success in Washington, D.C., next week for our inaugural peer-to-peer conference, Engage P2P: Redefining Peer to Peer.
...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



There Is No Magic Fundraising Button

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While technology has opened all sorts of new possibilities for fundraisers, there is no technological cure-all for the fundraising sector, no matter what anyone may attempt to lead you to believe. Fundraising still takes work — and hard work at that.

That was the message Katya Andresen, chief operating officer and chief strategy officer at Network for Good and member of the FundRaising Success Editorial Advisory Board, relayed in her opening keynote at the Direct Marketing Association Nonprofit Federation's Washington Nonprofit Conference.

Andresen began her keynote with a story of a client who informed her during a discussion that the donate button on his organization's site was broken. She apologized and said she'd make sure it was fixed and worked. He replied, "You don't understand, people can click it. It's just that no one is. It's broken."

"He was looking for a magic donate button," she said. "The technology doesn't do the work for us. Nothing will change philanthropy unless we do the work to be a part of it."

It was a brilliant, engaging speech Andresen shared with a packed ballroom, and her point was well-taken. There is no magic button, no technological magic bullet that will suddenly make donors appear and give.

"How technology will transform or not transform our work is in your hands," she said. "You are in a position to determine how your organization will engage constituents."

Here are a couple key points Andresen hit on:

  • "The content is more important than the technology."
  • "Peer-to-peer communication has trumped our own communication completely."
  • "Embrace and use the 'lowered bar' of 'slactivists' [people who engage online but don't necessarily donate]. They are more likely to ask other people to make donations. They are more likely to volunteer. They are more likely to get out there and spread the word for you, and they want a relationship with you."
  • "Invite donors to shape you and your cause."
  • "Your whole strategy has to work on mobile."
  • "At the end of the day, technology doesn't inspire people. You inspire people."
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