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Managing Editor

Get What You Give

By Joe Boland

About Joe

Joe loves the 5 F's: food, fun, friends, football and fundraising

Joe has been with FundRaising Success since 2008, first as the magazine's copy editor, then senior editor and now managing editor. Prior to joining the magazine, he was a sportswriter for Montgomery Newspapers, covering high school and community sports in suburban Philadelphia. He is a graduate of Penn State University in University Park, Pa. Contact him via e-mail at jboland@napco.com or on Twitter at @JoeBolandFRS.

 

Navigating Off the Napkin

Angie Moore
Picking Apart the 2014 Giving USA Stats
Jul 22, 2014

Are we back to pre-recession giving yet? Look to the 2014 Giving USA stats.
...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Connections

Jeff Schreifels
6 Ways to Influence Your CEO to Love Fundraising
Jul 21, 2014

This is crucial. Your organization will never grow if your top leader cannot embrace fundraising and understand it's a large...



Outside Counsel

Willis Turner
6 Ways to Strengthen the Heart of a Fundraising Letter
Jul 21, 2014

A great fundraising appeal or email can have many different variables. But a clear call to action must be a...



ProSpeak

Who's Up Next?
5 Ways Nonprofits Can Gain Exposure Through Social Media
Jul 18, 2014

Learn how you can engage your supporters and keep them invested in your cause with five simple social-media tips....



Pay It Forward

F. Duke Haddad
How Often Do You Go to the Well?
Jul 18, 2014

Look at the big picture and learn from every victory and defeat. And avoid budgeting a large grant when there...



Old Dog Fundraising

Pamela Barden
You + a Writer (Can) = Fundraising Success
Jul 17, 2014

A writer who works well with you is not by chance; it's the result of open dialogue and some give...



Ruthlessly Practical Fundraising

Gail Perry
'Cheerfully Aggressive' Fundraisers?
Jul 16, 2014

Take heart. The world needs us to be active, connecting with people while we cheerfully, aggressively promote our causes....



Bedrocks & Beacons

Jeff Jowdy
What Is Your Strategy to Make and Keep Connections?
Jul 16, 2014

Relationships can be magical when nurtured. Be sure that you are focused on the right professional relationships to ensure success...



Outrageous Hope

Margaret Battistelli
Data: What EXACTLY Should You Be Measuring?
Jun 9, 2014

Like with most things in life, the key to generating solid data that will make a difference in your donor...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



There Is No Magic Fundraising Button

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While technology has opened all sorts of new possibilities for fundraisers, there is no technological cure-all for the fundraising sector, no matter what anyone may attempt to lead you to believe. Fundraising still takes work — and hard work at that.

That was the message Katya Andresen, chief operating officer and chief strategy officer at Network for Good and member of the FundRaising Success Editorial Advisory Board, relayed in her opening keynote at the Direct Marketing Association Nonprofit Federation's Washington Nonprofit Conference.

Andresen began her keynote with a story of a client who informed her during a discussion that the donate button on his organization's site was broken. She apologized and said she'd make sure it was fixed and worked. He replied, "You don't understand, people can click it. It's just that no one is. It's broken."

"He was looking for a magic donate button," she said. "The technology doesn't do the work for us. Nothing will change philanthropy unless we do the work to be a part of it."

It was a brilliant, engaging speech Andresen shared with a packed ballroom, and her point was well-taken. There is no magic button, no technological magic bullet that will suddenly make donors appear and give.

"How technology will transform or not transform our work is in your hands," she said. "You are in a position to determine how your organization will engage constituents."

Here are a couple key points Andresen hit on:

  • "The content is more important than the technology."
  • "Peer-to-peer communication has trumped our own communication completely."
  • "Embrace and use the 'lowered bar' of 'slactivists' [people who engage online but don't necessarily donate]. They are more likely to ask other people to make donations. They are more likely to volunteer. They are more likely to get out there and spread the word for you, and they want a relationship with you."
  • "Invite donors to shape you and your cause."
  • "Your whole strategy has to work on mobile."
  • "At the end of the day, technology doesn't inspire people. You inspire people."
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