For some reason, fundraisers or their bosses often put too much weight on the opinion of an audience of one. Rather than thoughtfully considering it in light of the whole picture, the response is too often wholesale change.Read More >>
Pay particular attention to renewing your relationships with those loyal supporters as you reach out to potential new donors. Never make the mistake of thinking that one can replace the other. Read More >>
Communications best practices merge the "fundraising" function and the "marketing/communications" function. So if you want to be successful at fundraising, you have to master some marketing skills and become a master at "fund marketing."
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A campaign to encourage board giving had too many foundational principles that were violated. Here are the seven deadly sins of fundraising committed, sins you can avoid by following fundraising best practices.
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"Marketers" have unique roles within nonprofit organizations, but what about you and your direct marketing team? Read More >>
One of the greatest struggles as a major-gifts officer, and for colleagues who work with major donors, is to be authentic. By being authentic, I mean being true to yourself and your motives when working with your donors.Read More >>
It takes a little extra effort, and often some extra homework, to make case studies compelling enough to persuade a reader to reach for her wallet. But that's what you're there for, right? If it were easy, anybody could do it.Read More >>
To give it your best you must be on top of your game and give 100 percent. Our jobs are not easy, and we need to understand that a balance is required for success. If you do not know what the problem is, you will not have a solution for it. Think about what you need to do each day and how you can increase the quality of productivity over time. In reality, it is only a grind if you let it be a grind. Adjust your attitude, and you will look at each day in a positive way! Read More >>
Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects of the nonprofit world in the new year. Read More >>
Throughout my career, as a "reformed" lawyer, I have learned that in order to succeed in raising funds as a nonprofit organization, we must think and act like a business. What makes us different is that our bottom line is not just generating dollars, but more resources and, ultimately, more opportunities for the people we serve. Read More >>
Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives? Read More >>
Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. In part 1, I covered the first half of these themes. Here, I tackle the remaining themes.Read More >>
This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about change — its inevitability; its power to invoke fear; and ultimately, our power to overcome that fear, ride out the transition and embrace any brave, new worlds that result from it. Read More >>