Open Enrollment | Subscribe to NonProfit PRO HERE
Follow us on

Peeling the Onion

Katrina VanHuss

Insufficient Justification

Often, I find that my clients have spent a lot of time and effort soliciting really nice gifts like airline tickets, cruises, gift cards and the like. And they have been using these gifts to reward fundraisers. They strongly believe these gifts are great and that people fundraise to get them. What do you think about that? Read More >>


Pay It Forward

F. Duke Haddad

So You Want to Be a Fundraising Consultant?

If you ask consultants how they became one, their answers cover a spectrum. I find it interesting that many practitioners believe they can easily step from an institutional role to consultant role. What do you think the requirements are to be a good consultant? Read More >>


It's Your Turn

Larry C Johnson

Getting the Right People on the Bus

The word "business" conjures up visions of overweening corporate greed rather than the requirement that all—ALL—viable organizations must have a working business model with stable positive revenue flow. Read More >>


Old Dog Fundraising

Pamela Barden

Looking at Fundraising Through Fresh Eyes

One of the (several) things I enjoy about teaching fundraising courses at a couple of universities is the opportunity to explore fundraising with people who have little or no experience in the field. Things I take for granted and view as "just the way things are" suddenly appear in a different light. Students ask, "Why?" and I'm challenged to think back to when I was new in the field and remember the reasons. Read More >>


Bedrocks & Beacons

Jeff Jowdy

Do You Have a Drop-in Plan?

A man dressed in jeans and a rumpled shirt walked into the lobby and asked to see the executive director. Thankfully the receptionist greeted him and found the executive director who was willing to go out and greet the plainly dressed visitor. It is a good thing she did—he proceeded to give her a check. Read More >>


Navigating Off the Napkin

Angie Moore

I Am Lapsed and I Still Got a Customer Feedback Survey

I haven't donated in a while to this charity but after doing the online survey, it made me want to go and donate. Did they do that on purpose? Read More >>


Outside Counsel

Willis Turner

16 Totally Whacked Shortcuts to Summon Your Fundraising Muse

Every so often you just get stuck when you need an idea. All writers know this. And we all know the standard advice for coming up with a creative inspiration: take a walk, sleep on it, put it aside and come back to it later, and all that.




Richard Perry

The Meaning of 'No'

The work of a major gifts officer (MGO) is filled with "no's." That's the nature of the job. And I find that hundreds of good MGOs are debilitated by the word, and it renders them ineffective and deflated. Read More >>



Who's Up Next?

Everything That Is Wrong With Our Retention Programs and How to Put Them Right

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they continue to run them. It would be funny if it wasn't tragic. Read More >>


Ruthlessly Practical Fundraising

Gail Perry

5 Keys to Get in the Door With a Mega-Capacity Donor

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door? Here are five quick tips to help you get that very first visit.



Digging Deeper

Matt Hugg

Go for the Green: Prepare for Year-End Fundraising Today

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means updating your messaging that you decided last July was the best approach. It means confirming or lining up your interviews for those story-based letters. It means making sure that you're still sending to the right segments.



Hump Day Hullabaloo

Jo Sullivan

Hump Day Hullaballoo: Sometimes It's Hell in the Hallway

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about change — its inevitability; its power to invoke fear; and ultimately, our power to overcome that fear, ride out the transition and embrace any brave, new worlds that result from it. Read More >>


Get Engaged

Margaret Battistelli

What's Cooking in 2015?

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects of the nonprofit world in the new year. Read More >>


Donor Trippin'

Nick Allen

Is There an App for Us?

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives? Read More >>


Raising the Possibilities

Thaddeus B. Kubis

Recurring Themes: The Case for Integrated Marketing Communications, Part 2

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. In part 1, I covered the first half of these themes. Here, I tackle the remaining themes.