You have to ask your board members to pull in their networks and introduce your organization to everybody they know. Read More >>
Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.
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You have no choice other than to report back to donors — not if you want to grow and not if you want to make your donors happy.
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When we know how to reinforce donors' decisions to give and help them maintain the warm feeling of helping, everybody wins. Read More >>
Major-gifts and planned-gifts officers constantly seek ways to engage with prospects and donors. Every technique is used on a daily basis to identify, rate and screen prospects.Read More >>
How do you handle donor requests to be removed from your list? This may surprise some of you, but, "Duh! We remove them!" isn't always the right answer. Given that your donor file is so valuable, a well-thought-out strategy is needed for responding in a way that both honors the donor's intent and safeguards your asset.Read More >>
When we cave in and take shortcuts, we truly shortchange the project at hand, the mission of our organization, those we serve, ourselves and our noble profession! Read More >>
Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.Read More >>
If your organization does P2P fundraising — or if you wish it would — I hope you'll join us in Washington, D.C., on Oct. 21.
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Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives? Read More >>
Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. In part 1, I covered the first half of these themes. Here, I tackle the remaining themes.Read More >>
This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about change — its inevitability; its power to invoke fear; and ultimately, our power to overcome that fear, ride out the transition and embrace any brave, new worlds that result from it. Read More >>