While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the "gold standard" in fundraising. Savvy nonprofits are moving to "surround sound" fundraising. Read More >>
When making an organizational shift, we almost always want to start with a process, a thing that is easy to see and, hopefully, immediate in its impact. The place to begin, however, is with understanding the principles that are involved and operating in the situation. Read More >>
There is too much competition for your donors' attention and dollars to make fundraising a narcissistic exercise. Read More >>
Be explicit, don't beat around the bush, get to the point and be clear in your fundraising appeal letter. You'll raise more money if you do! Read More >>
There are many ways to prospect for potential major donors. But to really uncover opportunity, there is no substitute for being out in the field. Read More >>
Is Giving Tuesday about raising awareness or raising money — or both? Read More >>
It is very important to have a clear handle on what your caseload value currently is and if that number is meeting the expectations of management. If you're a manager reading this, please take the time to have a discussion with your good MGO and arrive at a mutually acceptable number for his or her caseload. It will build confidence and help the MGO focus on taking care of donors, which is exactly what you want. Read More >>
Think about ways your organization can partner with others to help those in need. It may stir your passion toward others. Read More >>
Dan Germain, vice president of business development at Small World Labs, tackled cultivation best practices, which certainly should be applied to any type of donor cultivation, whether the donors came in through a peer-to-peer campaign or not. Germain, who is both a presenter and planning committee member for Engage P2P, provided these "5 Steps for Effective Donor Cultivation": Read More >>
Join FundRaising Success in Washington, D.C., next week for our inaugural peer-to-peer conference, Engage P2P: Redefining Peer to Peer.
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Part 2 of my alphabetical list of writing mistakes that are easy to make but important to avoid.
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Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives? Read More >>
Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. In part 1, I covered the first half of these themes. Here, I tackle the remaining themes.Read More >>
This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about change — its inevitability; its power to invoke fear; and ultimately, our power to overcome that fear, ride out the transition and embrace any brave, new worlds that result from it. Read More >>