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Outside Counsel

Willis Turner

There Are Some Surprise People in Your Fundraising Audience

Of course you should craft your appeals to resonate with the majority of your readers. But you should always allow for the possibility that something great could come from the most unexpected donors.




Richard Perry

Make The Nonprofit Program Person Your Best Friend

Without a close and cooperative relationship with your nonprofit organization's program person you, as a major gifts officer, cannot succeed. Program holds the key to information that is critical to the offers you construct for your donor.



Pay It Forward

F. Duke Haddad

Understanding Why People Give

Statistically, more than one-third of all charitable dollars given annually in the United States is directed to religion, and research indicates that faith practitioners are the country's most generous donors. Read More >>


Peeling the Onion

Katrina VanHuss

Vas Madness: What Nonprofits Can Learn From a March Madness Trend

Urologists noticed a bump in vasectomies at the start of March Madness, and they took action. Vas Madness was born. Urologists got a bit of data — wow, we do a lot of vasectomies during March Madness — and took advantage of the landscape represented by that data. Nonprofit income departments can do that too, if we don't get in our own way.




Who's Up Next?

Everything That Is Wrong With Our Retention Programs and How to Put Them Right

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they continue to run them. It would be funny if it wasn't tragic. Read More >>


It's Your Turn

Larry C Johnson

Celebrating Your Volunteers

Kudos to those dedicated nonprofit development professionals who celebrate their volunteers. Those who know — and believe — that it's about people, not money.


Old Dog Fundraising

Pamela Barden

4 Fundraising Questions I Can't Answer

Here are four fundraising questions I can't answer that have been haunting me lately.



Bedrocks & Beacons

Jeff Jowdy

How Is Your Fundraising Ground Game?

Never forget the ground game. At the end of the day, our biggest success lies in the personal connection — targeting people specifically, reaching out to them individually (by email, phone, in person and, yes, even social media). Read More >>


Navigating Off the Napkin

Angie Moore

8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and using them in your nonprofit marketing? Read More >>


Ruthlessly Practical Fundraising

Gail Perry

5 Keys to Get in the Door With a Mega-Capacity Donor

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door? Here are five quick tips to help you get that very first visit.



Digging Deeper

Matt Hugg

Go for the Green: Prepare for Year-End Fundraising Today

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means updating your messaging that you decided last July was the best approach. It means confirming or lining up your interviews for those story-based letters. It means making sure that you're still sending to the right segments.



Hump Day Hullabaloo

Jo Sullivan

Hump Day Hullaballoo: Sometimes It's Hell in the Hallway

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about change — its inevitability; its power to invoke fear; and ultimately, our power to overcome that fear, ride out the transition and embrace any brave, new worlds that result from it. Read More >>


Get Engaged

Margaret Battistelli

What's Cooking in 2015?

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects of the nonprofit world in the new year. Read More >>


Donor Trippin'

Nick Allen

Is There an App for Us?

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives? Read More >>


Raising the Possibilities

Thaddeus B. Kubis

Recurring Themes: The Case for Integrated Marketing Communications, Part 2

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. In part 1, I covered the first half of these themes. Here, I tackle the remaining themes.