Fundraising Matters
By Pamela Barden
About Pamela
Pamela consults with nonprofits in the United States and internationally, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations, getting hands-on experience in everything from direct mail to DRTV, and major gift solicitation to event management. Pamela is a CFRE, a graduate of Wheaton College (IL) and Dominican University, and is working on a Doctorate in Business Administration at California Southern University. Contact Pamela at pamela@pjbardeninc.com or follow her on Twitter at @pjbarden.Pay It Forward
Boomerang — A Mentor's Tale
May 24, 2013Do you want to experience a lifetime of joy? Become a mentor today, and you will realize, although while it...
Get What You Give
Fundraising Advice From Katya Andresen Over the Years
May 23, 2013With Katya Andresen exiting stage left from the nonprofit blogging world and taking over as CEO of ePals, we share...
Hump Day Hullabaloo
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...
Bedrocks & Beacons
Leave the Story Better Than You Found It
May 22, 2013Effective fundraisers are storytellers, no matter what the platform. And fundraisers should "leave the story better than you found it."...
Navigating Off the Napkin
The Intricacies of a Successful Sandbox
May 21, 2013I've been around the block a few times, and I've been on both sides of the block. I've run programs...
Outside Counsel
So ... Is Social Media BS or Not?
May 20, 2013Maybe the question is not whether social media is BS, but whether it is fundraising....
ProSpeak
Why Mobile Giving Works
Apr 16, 2013If you make it easy for donors to show they care by asking for small donations and you do so...
Outrageous Hope
'The Tears That Come From Our Eyes Actually Come From Our Hearts'
Mar 29, 2013I also love fundraisers, and this video made me think of y'all and the glorious work you do, and it...
Engaged in Lifelong Learning: What I Learned, Why I Keep Learning and Why You Should Too
Why keep learning? Because things are changing, and we need to change along with them. There are great opportunities to learn, no matter what your learning style is.
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The 3 Senses of Outer Envelopes
To make sure your envelope is more than a means to deliver a carefully crafted letter and reply system, remember these three important things when evaluating your direct mail.
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A Worthwhile Investment: You
We are all on a learning curve. After all, not that many years ago, not one of us had any idea how to raise money through e-mail. So no excuses! Make today that day you start managing your career so you can become the best fundraiser possible.
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Getting Your 46 Cents Worth
I am a firm believer that receipts have an important purpose in our fundraising strategy and should be mailed quickly after (almost) every donation. Here's why.
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Copy That Communicates (Even If It Won't Get an 'A' From Your English Professor)
It's not worth all the arguing that takes place over commas, spacing, underlining, bolding and which style guide trumps. It's all about communicating.
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