Vice President, Strategy & Development, Eleventy Marketing Group

Navigating Off the Napkin

By Angie Moore

About Angie

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

Bedrocks & Beacons

Jeff Jowdy
Major Fundraising Campaigns Are Alive and Effective
Apr 16, 2014

Larger campaigns are alive and well and can be incredibly effective. When the time is right, take advantage of the...

Outside Counsel

Willis Turner
A Donor at Rest Tends to Stay at Rest: 6 Ways to Motivate Donors
Apr 14, 2014

Your job as a fundraiser is to be the outside force that puts your donor in motion, emotionally and physically,...

Pay It Forward

F. Duke Haddad
Give the Next Generations of Fundraising a Seat at the Table
Apr 11, 2014

I suggest you establish a mentoring program where you could mentor a young professional year-round whose desire is to make...

Old Dog Fundraising

Pamela Barden
Old Fundraising Ways, New Fundraising Ways
Apr 10, 2014

How do you identify what old fundraising methods are worth keeping alive and what new methods can have a positive...

Get What You Give

Joe Boland
Time to Engage!
Apr 9, 2014

It's finally here. It's been roughly 11 months since our inaugural Engage Conference, and after such wonderful response and participation...


Who's Up Next?
7 Steps to Retain Your Fundraisers
Apr 9, 2014

Focus group respondents revealed a need for leaders to better configure the shared values, style, structure, systems, staffing and strategy...

Outrageous Hope

Margaret Battistelli
Circle Up at the Engage Roundtables!
Apr 7, 2014

What I love about the roundtables is that they are almost completely attendee-driven. The moderators say a quick hi and...

Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...

Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...

Are Your Facebook Fans Really Loyal?

Facebook is about "quality" and what you do — or don't.  Read More >>

This Is NOT an April Fool’s Joke: Numbers Look Good for 2014 Fundraising

Recent reports indicate good signs for 2014 fundraising. Despite the collective optimism for fundraising success, nonprofits must overcome a number of hurdles to get there. Here are some stats and three ways your nonprofit can drive giving gains this year.

When Personalization Goes Too Far

Personalization is a great tool for marketing and fundraising … but there is a limit to how close you should get.  Read More >>

Extra, Extra Read All About It! The Nonprofit e-Newsletter

Oh, wait, it’s just another nonprofit e-newsletter! Check this list to make sure you are maximizing the opportunity.

I'm So Confused About QR Codes

I know I'm supposed to think QR codes are great, but really I am just confused about them.  Read More >>

Are You Maximizing Both Facebook and Twitter?

If you are wondering if there really is a benefit to social-media platforms Facebook and Twitter for your nonprofit, read this. If you are a fundraiser and not really thinking about these two channels as a part of your fundraising arsenal, then start thinking differently today.

Why Not Just Ask Your Donors for Feedback?

There’s a big difference between donor feedback and market research.  Read More >>

Not Enough New Donors? Maybe It’s Because You Need 10 Touches and More ‘Story’

It takes 10 touches to move someone through the buying process. Why don't we look at donor prospect lists the same way?  Read More >>

Are Fundraisers Really Ready for Insight? Do You Have a Story?

We fundraisers say we are ready to embrace insight, but the signs are not really there. If you are ready, email me now! If you are not ready, here are some recommendations.  Read More >>

The Devil Is in the Details With an Email Welcome Series

It sounds simple, but an effective email welcome series takes time, detailed thinking and the right technology.  Read More >>

My 1st 2014 Brain Teaser: I’m in Love With 'Campaign Influence'

I'm going to come out of the gate challenging all you marketers and even analysts with a brain teaser. I had to read this whitepaper three times to make sure I understood the formulas correctly — but I'm in love with the concept of "Campaign Influence."  Read More >>

Predicting Weather Is Not Like Predicting Donations

Never trust the weather man? That's OK — but you should trust your modeling experts!  Read More >>

Counting E-mails Not Calories This Holiday Season

The subject line is more important than you can ever imagine.  Read More >>