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Vice President, Strategy & Development, Eleventy Marketing Group

Navigating Off the Napkin

By Angie Moore

About Angie

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

Pay It Forward

F. Duke Haddad
Understanding Why People Give
Mar 27, 2015

Statistically, more than one-third of all charitable dollars given annually in the United States is directed to religion, and research...

Peeling the Onion

Katrina VanHuss
Vas Madness: What Nonprofits Can Learn From a March Madness Trend
Mar 27, 2015

Urologists noticed a bump in vasectomies at the start of March Madness, and they took action. Vas Madness was born....


Who's Up Next?
Everything That Is Wrong With Our Retention Programs and How to Put Them Right
Mar 27, 2015

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they...

It's Your Turn

Larry C Johnson
Celebrating Your Volunteers
Mar 26, 2015

Kudos to those dedicated nonprofit development professionals who celebrate their volunteers. Those who know — and believe — that it's...

Old Dog Fundraising

Pamela Barden
4 Fundraising Questions I Can't Answer
Mar 26, 2015

Here are four fundraising questions I can't answer that have been haunting me lately....

Bedrocks & Beacons

Jeff Jowdy
How Is Your Fundraising Ground Game?
Mar 25, 2015

Never forget the ground game. At the end of the day, our biggest success lies in the personal connection —...

Get What You Give

Joe Boland
NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment
Mar 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products...

Outside Counsel

Willis Turner
Nonprofit Copywriting: What Writers Say About Writer's Block
Mar 23, 2015

Do fundraising writers get writer's block? Does every writer? All writers talk about it. Some play complicated psychological tricks on...


Jeff Schreifels
Beyond Donor-Centered: Change Your Mission!
Mar 23, 2015

Is there anything about your donors in your nonprofit's mission statement? Probably not. It's a pretty rare occurrence if there...

Ruthlessly Practical Fundraising

Gail Perry
5 Keys to Get in the Door With a Mega-Capacity Donor
Mar 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door?...

Digging Deeper

Matt Hugg
Go for the Green: Prepare for Year-End Fundraising Today
Mar 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means...

Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...

Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...

Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...

Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...

8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and using them in your nonprofit marketing?  Read More >>

Companies Mentioned:


Why Does 'Trigger-Based Marketing' Trigger So Many Eye Rolls?

Are you helping guide your constituents down the right path? Trigger-based marketing is the right thing to do, and guess what — it’s not really “new.”  Read More >>

Donor Centricity: How Do You Measure It?

It’s easy to say you are becoming donor-centric, but are you measuring your progress?  Read More >>

Companies Mentioned:

Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later, Part 2

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.  Read More >>

Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.  Read More >>

Nonprofit Cross-Marketing and 'The Bachelor'

Here's how nonprofits should do cross-marketing without being creepy or it feeling forced … and how not to do it the way "The Bachelor" did.


Nonprofit Marketers: Do You Bring Full Value to the Table?

"Marketers" have unique roles within nonprofit organizations, but what about you and your direct marketing team?  Read More >>

Companies Mentioned:

Year-End Email Under a Microscope

Steve MacLaughlin, director of analytics at Blackbaud, goes to great lengths to provide insight to us all, and he has done it again with his annual review of year-end fundraising email subject lines.  Read More >>

7 New Year Resolutions for Nonprofit Marketers & Fundraisers

Let's face our gaps and challenges head on, and let's do something about them so we can be better fundraisers and marketers — because what we do is really important in this world.  Read More >>

Companies Mentioned:

Is 1 Child Actually More Motivating Than 1 Million?

It's not the actual number that matters — it's the ability for a donor to feel like he or she can make a real difference.  Read More >>

9 Tips to Promote Monthly Giving on Your Website

If all you do is provide a monthly giving option as a button next to your donation amount, you are missing the boat.  Read More >>

Let's Talk About Facebook and Ebola

How do we know the three organizations Facebook is supporting for its Ebola campaign were the best choices for our donations?  Read More >>

Companies Mentioned:

You Need a Social Plan Before You Start Playing With the Social Channels

Why? Because 53 percent of you are not measuring your social-media efforts and 67 percent have no social-media strategy. We all know that is not the best approach.  Read More >>