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Vice President, Strategy & Development, Eleventy Marketing Group

Navigating Off the Napkin

By Angie Moore

About Angie

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

Old Dog Fundraising

Pamela Barden
Your Plan for Summer Fun(draising)
May 28, 2015

Summer is a great time to roll up your sleeves and dig into the work of fundraising that will make...

It's Your Turn

Larry C Johnson
Getting It—or Not
May 28, 2015

When you have a cause that you're passionate about, successfully engaging another to support that effort requires that you understand...

Bedrocks & Beacons

Jeff Jowdy
Measuring Is Essential
May 27, 2015

We have to be out there—identifying, cultivating, engaging and asking prospective donors. The best way to ensure that this is...


Richard Perry
Why Are We Afraid to Fire People?
May 25, 2015

The primary reason a person does not perform in their job is that the job does not match the person's...

Peeling the Onion

Katrina VanHuss
The Walking Dead Sabotage Nonprofits
May 22, 2015

Recently I've written about my personal epiphany regarding the expense-is-all-that-matters filter through which we/I have looked at nonprofits' effectiveness. The...

Pay It Forward

F. Duke Haddad
The Importance of Marketing Yourself
May 22, 2015

Don't ever forget to market yourself. You are your most important product and key to your ultimate institutional success. No...

Ruthlessly Practical Fundraising

Gail Perry
6 Ways to Get The Most Out of a Major Donor Visit
May 20, 2015

You finally have the appointment with your major donor. Don't strike out when you finally get in the door. Here...


Who's Up Next?
Yes You Can: Ground Rules for Nonprofit Lobbying and Advocacy
May 5, 2015

Given the many issues facing nonprofits today, and the people they serve, it is more important than ever to get...

Digging Deeper

Matt Hugg
Are You in Their Head?
Apr 28, 2015

How well do you know the people you serve? How well do you know the folks you solicit for gifts?...

Outside Counsel

Willis Turner
How to Write a Fundraising Drip Campaign
Apr 27, 2015

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in...

Get What You Give

Joe Boland
NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment
Mar 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products...

Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...

Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...

Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...

Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...

Are You Going to Fall Out of Searches Now?

Big changes have happened at Google, and whether your website is mobile or not is going to affect how they serve up search results. Pay attention!  Read More >>

All Hail the Email Welcome Series (Consumers Certainly Do)

Is your communication plan missing an e-welcome series? Do you have only a welcome email versus a series? Well, you should change your plan now. Here are a few helpful hints about a welcome series.  Read More >>

Don’t Personalize Your Marketing If Your Data and Processes Aren’t Ready

This week's message is short and sweet—do not try to personalize your online marketing communication if you can't do it right. Just don't.  Read More >>

I Am Lapsed and I Still Got a Customer Feedback Survey

I haven't donated in a while to this charity but after doing the online survey, it made me want to go and donate. Did they do that on purpose?  Read More >>

Is Your Donor Segmentation Unemotional?

Demographics and geographics are just not enough anymore in your nonprofit's donor segmentation. You need to have more information.  Read More >>

5 Reasons Why People Unfollow Brands on Facebook

Everyone has an opinion on why people unfollow brands on Facebook, but everyone agrees it’s bad, bad, bad.  Read More >>

8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and using them in your nonprofit marketing?  Read More >>

Companies Mentioned:


Why Does 'Trigger-Based Marketing' Trigger So Many Eye Rolls?

Are you helping guide your constituents down the right path? Trigger-based marketing is the right thing to do, and guess what — it’s not really “new.”  Read More >>

Donor Centricity: How Do You Measure It?

It’s easy to say you are becoming donor-centric, but are you measuring your progress?  Read More >>

Companies Mentioned:

Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later, Part 2

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.  Read More >>

Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.  Read More >>

Nonprofit Cross-Marketing and 'The Bachelor'

Here's how nonprofits should do cross-marketing without being creepy or it feeling forced … and how not to do it the way "The Bachelor" did.


Nonprofit Marketers: Do You Bring Full Value to the Table?

"Marketers" have unique roles within nonprofit organizations, but what about you and your direct marketing team?  Read More >>

Companies Mentioned: