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Vice President, Strategy & Development, Eleventy Marketing Group

Navigating Off the Napkin

By Angie Moore

About Angie

Vice President, Strategy & Development
Eleventy Marketing Group


Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
 
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
 

Connections

Jeff Schreifels
Being Authentic: The Only Way You Can Be as a Major-Gifts Officer
Jan 26, 2015

One of the greatest struggles as a major-gifts officer, and for colleagues who work with major donors, is to be...



Outside Counsel

Willis Turner
Story Styles That Open Readers' Wallets, Part 1
Jan 26, 2015

It takes a little extra effort, and often some extra homework, to make case studies compelling enough to persuade a...



Get What You Give

Joe Boland
2012 FS Lifetime Achievement Honoree Geoff Peters Named 2015 Max Hart Nonprofit Achievement Award Winner
Jan 23, 2015

The DMA Nonprofit Federation is honoring Geoff Peters, CEO of Moore Direct Marketing Group, for his dedicated service with the...



Pay It Forward

F. Duke Haddad
The Fundraiser's Daily Grind
Jan 23, 2015

To give it your best you must be on top of your game and give 100 percent. Our jobs are...



Old Dog Fundraising

Pamela Barden
Fundraisers: Let's Get Hungry Again
Jan 22, 2015

Often, the hungrier a fundraiser is, in terms of needing to acquire and retain donors, the more he or she...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



It's Your Turn

Larry C Johnson
Looking for Donors? It's Inside Out
Jan 22, 2015

Nonprofit boards should conduct peer solicitations of themselves annually. Doing so both raises the commitment levels of individual board members...



Bedrocks & Beacons

Jeff Jowdy
Fundraising: It's Not the Pitch
Jan 21, 2015

Major-gifts fundraising isn't about "the pitch." It's not about a presentation. It is about having a meaningful conversation with prospective...



ProSpeak

Who's Up Next?
Why Nonprofits Should Run Like Businesses
Jan 13, 2015

Throughout my career, as a "reformed" lawyer, I have learned that in order to succeed in raising funds as a...



Ruthlessly Practical Fundraising

Gail Perry
Mega Donors Making Mega Gifts
Jan 7, 2015

The top 10 biggest charitable gifts in 2014 came to a combined total of an amazing $3.3 billion. Imagine that...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Nonprofit Marketers: Do You Bring Full Value to the Table?

"Marketers" have unique roles within nonprofit organizations, but what about you and your direct marketing team?  Read More >>

Companies Mentioned:

Year-End Email Under a Microscope

Steve MacLaughlin, director of analytics at Blackbaud, goes to great lengths to provide insight to us all, and he has done it again with his annual review of year-end fundraising email subject lines.  Read More >>

7 New Year Resolutions for Nonprofit Marketers & Fundraisers

Let's face our gaps and challenges head on, and let's do something about them so we can be better fundraisers and marketers — because what we do is really important in this world.  Read More >>

Companies Mentioned:

Is 1 Child Actually More Motivating Than 1 Million?

It's not the actual number that matters — it's the ability for a donor to feel like he or she can make a real difference.  Read More >>

9 Tips to Promote Monthly Giving on Your Website

If all you do is provide a monthly giving option as a button next to your donation amount, you are missing the boat.  Read More >>

Let's Talk About Facebook and Ebola

How do we know the three organizations Facebook is supporting for its Ebola campaign were the best choices for our donations?  Read More >>

Companies Mentioned:

You Need a Social Plan Before You Start Playing With the Social Channels

Why? Because 53 percent of you are not measuring your social-media efforts and 67 percent have no social-media strategy. We all know that is not the best approach.  Read More >>

Doing Facebook Right

Believe it or not, using Facebook is not as easy as just posting information about your nonprofit.  Read More >>

The Great Budget Excus … um … Debate

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.  Read More >>

Giving Tuesday: I’ve Changed My Mind

Is Giving Tuesday about raising awareness or raising money — or both?  Read More >>

Donor Communications: Get It Documented! No Excuses

How can you understand the communication experience your donors are having if you don't have it all written down?  Read More >>

Omnichannel vs. Multichannel

Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.
 Read More >>

Companies Mentioned:

I Just Don't Understand the Bitcoin Opportunity

Am I too old or just not opening my eyes to see the fundraising opportunity of Bitcoin?  Read More >>