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Vice President, Strategy & Development, Eleventy Marketing Group

Navigating Off the Napkin

By Angie Moore

About Angie

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

Bedrocks & Beacons

Jeff Jowdy
Celebrate the Joy of Giving!
May 6, 2015

Relationships with amazing donors are so rewarding. They benefit your mission and they enrich our lives as fundraising professionals. I...


Who's Up Next?
Yes You Can: Ground Rules for Nonprofit Lobbying and Advocacy
May 5, 2015

Given the many issues facing nonprofits today, and the people they serve, it is more important than ever to get...


Jeff Schreifels
We All Need Each Other—Why Going Solo Doesn’t Work: Direct Response is Beautiful
May 4, 2015

Many nonprofit fundraising departments are dualistic in their setup. Usually I find that either they are direct-response driven or annual...

Peeling the Onion

Katrina VanHuss
Living Your Eulogy Values
May 1, 2015

The best nonprofit points-of-contact with volunteers generally, or volunteer fundraisers specifically, reinforce the idea in that person that they are...

Pay It Forward

F. Duke Haddad
You Need 1:1 Visits with Your Donors
May 1, 2015

Since I do not have a large engagement staff and only limited time, I must pick and choose which prospect...

Old Dog Fundraising

Pamela Barden
35 Years … and Still Learning Fundraising
Apr 30, 2015

The practice of fundraising is constantly changing to take advantage of new technologies, shifts in donors' preferences, lower-cost options, and...

It's Your Turn

Larry C Johnson
To Event or Not to Event? That’s the Question
Apr 30, 2015

Over the past couple of months a number of nonprofit executives have reached out to me regarding their fundraising events....

Ruthlessly Practical Fundraising

Gail Perry
The Fundraiser’s Kiss of Death: Talking Too Much
Apr 29, 2015

What's the kiss of death for every fundraiser? What's the best way to turn your donor off? And what can...

Digging Deeper

Matt Hugg
Are You in Their Head?
Apr 28, 2015

How well do you know the people you serve? How well do you know the folks you solicit for gifts?...

Outside Counsel

Willis Turner
How to Write a Fundraising Drip Campaign
Apr 27, 2015

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in...

Get What You Give

Joe Boland
NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment
Mar 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products...

Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...

Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...

Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...

Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...

Don’t Personalize Your Marketing If Your Data and Processes Aren’t Ready

This week's message is short and sweet—do not try to personalize your online marketing communication if you can't do it right. Just don't.  Read More >>

I Am Lapsed and I Still Got a Customer Feedback Survey

I haven't donated in a while to this charity but after doing the online survey, it made me want to go and donate. Did they do that on purpose?  Read More >>

Is Your Donor Segmentation Unemotional?

Demographics and geographics are just not enough anymore in your nonprofit's donor segmentation. You need to have more information.  Read More >>

5 Reasons Why People Unfollow Brands on Facebook

Everyone has an opinion on why people unfollow brands on Facebook, but everyone agrees it’s bad, bad, bad.  Read More >>

8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and using them in your nonprofit marketing?  Read More >>

Companies Mentioned:


Why Does 'Trigger-Based Marketing' Trigger So Many Eye Rolls?

Are you helping guide your constituents down the right path? Trigger-based marketing is the right thing to do, and guess what — it’s not really “new.”  Read More >>

Donor Centricity: How Do You Measure It?

It’s easy to say you are becoming donor-centric, but are you measuring your progress?  Read More >>

Companies Mentioned:

Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later, Part 2

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.  Read More >>

Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.  Read More >>

Nonprofit Cross-Marketing and 'The Bachelor'

Here's how nonprofits should do cross-marketing without being creepy or it feeling forced … and how not to do it the way "The Bachelor" did.


Nonprofit Marketers: Do You Bring Full Value to the Table?

"Marketers" have unique roles within nonprofit organizations, but what about you and your direct marketing team?  Read More >>

Companies Mentioned:

Year-End Email Under a Microscope

Steve MacLaughlin, director of analytics at Blackbaud, goes to great lengths to provide insight to us all, and he has done it again with his annual review of year-end fundraising email subject lines.  Read More >>

7 New Year Resolutions for Nonprofit Marketers & Fundraisers

Let's face our gaps and challenges head on, and let's do something about them so we can be better fundraisers and marketers — because what we do is really important in this world.  Read More >>

Companies Mentioned: