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Vice President, Strategy & Development, Eleventy Marketing Group

Navigating Off the Napkin

By Angie Moore

About Angie

Vice President, Strategy & Development
Eleventy Marketing Group


Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
 
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
 

Donor Centricity: How Do You Measure It?

It’s easy to say you are becoming donor-centric, but are you measuring your progress?  Read More >>

Companies Mentioned:

Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later, Part 2

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.  Read More >>

Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.  Read More >>

Nonprofit Cross-Marketing and 'The Bachelor'

Here's how nonprofits should do cross-marketing without being creepy or it feeling forced … and how not to do it the way "The Bachelor" did.
 Read More >>

Sections:

Nonprofit Marketers: Do You Bring Full Value to the Table?

"Marketers" have unique roles within nonprofit organizations, but what about you and your direct marketing team?  Read More >>

Companies Mentioned:

Year-End Email Under a Microscope

Steve MacLaughlin, director of analytics at Blackbaud, goes to great lengths to provide insight to us all, and he has done it again with his annual review of year-end fundraising email subject lines.  Read More >>

7 New Year Resolutions for Nonprofit Marketers & Fundraisers

Let's face our gaps and challenges head on, and let's do something about them so we can be better fundraisers and marketers — because what we do is really important in this world.  Read More >>

Companies Mentioned:

Is 1 Child Actually More Motivating Than 1 Million?

It's not the actual number that matters — it's the ability for a donor to feel like he or she can make a real difference.  Read More >>

9 Tips to Promote Monthly Giving on Your Website

If all you do is provide a monthly giving option as a button next to your donation amount, you are missing the boat.  Read More >>

Let's Talk About Facebook and Ebola

How do we know the three organizations Facebook is supporting for its Ebola campaign were the best choices for our donations?  Read More >>

Companies Mentioned:

You Need a Social Plan Before You Start Playing With the Social Channels

Why? Because 53 percent of you are not measuring your social-media efforts and 67 percent have no social-media strategy. We all know that is not the best approach.  Read More >>

Doing Facebook Right

Believe it or not, using Facebook is not as easy as just posting information about your nonprofit.  Read More >>

The Great Budget Excus … um … Debate

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.  Read More >>