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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Peeling the Onion

Katrina VanHuss
The Walking Dead Sabotage Nonprofits
May 22, 2015

Recently I've written about my personal epiphany regarding the expense-is-all-that-matters filter through which we/I have looked at nonprofits' effectiveness. The...



Pay It Forward

F. Duke Haddad
The Importance of Marketing Yourself
May 22, 2015

Don't ever forget to market yourself. You are your most important product and key to your ultimate institutional success. No...



Old Dog Fundraising

Pamela Barden
You Asked—Fundraising Questions Answered, Part Three
May 21, 2015

This is the final article in a series of three that follow up on questions submitted during the NonProfit PRO...



Ruthlessly Practical Fundraising

Gail Perry
6 Ways to Get The Most Out of a Major Donor Visit
May 20, 2015

You finally have the appointment with your major donor. Don't strike out when you finally get in the door. Here...



Bedrocks & Beacons

Jeff Jowdy
The Power of One
May 20, 2015

It only takes one person—and it has to take one person—to start a movement or an organization, to turn around...



Navigating Off the Napkin

Angie Moore
Are You Going to Fall Out of Searches Now?
May 19, 2015

Big changes have happened at Google, and whether your website is mobile or not is going to affect how they...



Connections

Jeff Schreifels
Outrageous Service—Why It’s a Must in Major Gift Fundraising
May 18, 2015

I often run into fundraisers who somehow get it in their head that their donors only support their organization. Now,...



It's Your Turn

Larry C Johnson
It’s There—Waiting for You
May 14, 2015

Far too often, nonprofit leaders adopt a scarcity mentality. There's never enough. There's more competition for philanthropic dollars subdividing a...



Digging Deeper

Matt Hugg
Are You in Their Head?
Apr 28, 2015

How well do you know the people you serve? How well do you know the folks you solicit for gifts?...



Outside Counsel

Willis Turner
How to Write a Fundraising Drip Campaign
Apr 27, 2015

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in...



Get What You Give

Joe Boland
NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment
Mar 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Yes You Can: Ground Rules for Nonprofit Lobbying and Advocacy

Given the many issues facing nonprofits today, and the people they serve, it is more important than ever to get involved in the public policy debate. When it comes to lobbying, there are many misconceptions. Lobbying does not always include giving money to politicians or their campaigns, but can mean reaching out to a specific legislator or group of legislators to ensure that the voice of their constituents (and your supporters) is truly being heard—and listened to.  Read More >>

How to Revolutionize Your Nonprofit Culture to Stop Losing Your Donors

It's common for retail businesses to adopt the mantra: "The customer is always right." But when's the last time you heard "The donor is always right?" Too often, the opposite is true.  Read More >>

Everything That Is Wrong With Our Retention Programs and How to Put Them Right

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they continue to run them. It would be funny if it wasn't tragic.  Read More >>

5 Keys to a Successful Shoe Fundraising Drive

Shoe drive fundraising events are a fast, easy and innovative way to raise money for your organization and make a greater impact than you thought possible.  Read More >>

3 Qualities of Millennials That Can Be Leveraged for Nonprofit Success

Here are three ways the qualities of millennials, often seen as negative, can be leveraged for nonprofit success.  Read More >>

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A Much Better Way to Make Money Than Fundraising

The opinions, thoughts and feelings of our prospects, supporters and donors exist whether we seek them or not; 100 percent of the risk lies in ignoring them.

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5 Ways to Attract Corporate Volunteers

Corporate volunteers can be a big help to any nonprofit. Here are five quick ways to attract them.  Read More >>

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Does Bad Software Hurt Nonprofits?

The short answer is yes. If your data-tracking systems need their own organization charts or binders full of complicated instructions, then your software infrastructure is definitely broken.  Read More >>

4 Nonprofit Giving Predictions for 2015

Here are four nonprofit giving trends gleaned from data pulled from thousands of donations made last year through Fashion Project to a wide variety of nonprofit types.  Read More >>

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The Evil Plan Behind Gaining Human Compliance

My scope of work for clients kept broadening until one day I realized that desire for recognition was a much more powerful motivator than I had originally thought. And, I realized that the same human inclinations work in the other parts of my life in which I need to get people to do stuff — leading a company, raising teenagers, serving on boards, trying to buy big-ticket items for less ...

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Why Nonprofits Should Run Like Businesses

Throughout my career, as a "reformed" lawyer, I have learned that in order to succeed in raising funds as a nonprofit organization, we must think and act like a business. What makes us different is that our bottom line is not just generating dollars, but more resources and, ultimately, more opportunities for the people we serve.  Read More >>

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4 Online Giving Best Practices From a Giving Tuesday Campaign

The University of Cincinnati Foundation nearly doubled the number of gifts it received this Giving Tuesday. Here are the four online giving best practices it gleaned from the campaign.  Read More >>

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Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes.  Read More >>

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