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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

It's Your Turn

Larry C Johnson
Running Into the New Year — How to Win With Year-End Fundraising
Oct 30, 2014

Focusing on high-cash giving not only maximizes actual year-end returns, but more importantly, builds motivation and commitment in the segment...



Old Dog Fundraising

Pamela Barden
3 Ideas to Improve (Almost) Any Fundraising Activity
Oct 30, 2014

Aren't your donors worth putting some extra effort into creating events and campaigns that are worth their time and, ultimately,...



Ruthlessly Practical Fundraising

Gail Perry
How Do We Attract, Develop and Retain Good Fundraisers?
Oct 29, 2014

There's an emerging movement to value talent, invest in the next generation, be open to change, and look for and...



Bedrocks & Beacons

Jeff Jowdy
It Is a Time of Thanks and to Celebrate Giving!
Oct 29, 2014

Thanksgiving is just a few weeks away. Take time today to be sure that you are maximizing this opportunity to...



Navigating Off the Napkin

Angie Moore
The Great Budget Excus … um … Debate
Oct 28, 2014

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer....



Pay It Forward

F. Duke Haddad
Do You Have Triple Crown Award-Winning Volunteers?
Oct 27, 2014

Charities should motivate their volunteers to strive for their own individual Triple Crown Award each fiscal year, which represents a...



Connections

Jeff Schreifels
Major-Gifts Officers: Do You Have a Confidant?
Oct 27, 2014

Extend your hands, bring someone in and allow yourself to share the pressure of your work with someone else, where...



Outside Counsel

Willis Turner
Want More Loyalty? Grant These 6 Donor Wishes
Oct 27, 2014

It's not always easy to make your donors' wishes come true. But if you don't put forth the effort to...



Get What You Give

Joe Boland
Engage P2P Spotlight: 5 Steps for Effective Donor Cultivation
Oct 16, 2014

Dan Germain, vice president of business development at Small World Labs, tackled cultivation best practices, which certainly should be...



Outrageous Hope

Margaret Battistelli
Engage P2P Conference Is Next Week
Oct 15, 2014

Join FundRaising Success in Washington, D.C., next week for our inaugural peer-to-peer conference, Engage P2P: Redefining Peer to Peer.
...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



The Winning Nonprofit Digital Stories From TechSoup's Storymakers Contest

We were blown away by the global participation in this year's campaign. Without further ado, we're thrilled to announce the winners of TechSoup's Storymakers 2014 contest and to share their words about storytelling.

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Finding FQHC Funding: Foundation Grantseeking for Community Health Centers

It is clear that foundation opportunities exist, but many FQHCs lack the grant sophistication to identify, target and secure these funds. To mitigate these barriers to funding, relying on grant professionals to prospect for key grantseeking priority areas, develop research-based programs, and submit competitive proposals will be critical to FQHCs' long-term grantseeking success in the post-ACA era.

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Companies Mentioned:

Surround Sound Fundraising

While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the "gold standard" in fundraising. Savvy nonprofits are moving to "surround sound" fundraising.  Read More >>

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5 Steps to Measuring Nonprofit Website Success

Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.

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Companies Mentioned:

7 Fundamental Principles of Major Capital Campaigns

Through the implementation and analysis of hundreds of capital fundraising campaigns, my company has identified several fundamental principles that are keys for success. We believe adherence to the seven enunciated principles below will be critical to producing optimal campaign results.  Read More >>

It's Time to Rethink Your Donor Engagement Strategies

Knowing as much as possible about donors can help fundraisers keep them involved with the organization and develop greater retention. Nonprofits can break through the noise by utilizing traditional engagement methods, as well as emerging data and personalization tactics to focus on what matters — cultivating relationships with donors by addressing their interests and allowing them to communicate with your organization based on their preferences.  Read More >>

Companies Mentioned:

It's Your Turn: Moving Your Fundraising From the Emergency Room to the Wellness Clinic

Whether your organization is small or large, well-heeled or struggling from day to day, you'll benefit immeasurably from taking a good, hard look at whether your organization spends more of its time in the fundraising emergency room or makes planned visits to the wellness clinic. You'll learn what sends you to the emergency room and how not to go there — anymore than you absolutely must.

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6-Second Fundraising: How to Charm Online Donors With Digital Storytelling

Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.

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Gamification: Incentivize Your Constituents to Act

"Gamification" is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you've thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn't need to just be a buzzword, and it doesn't need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through

...  Read More >>

The Perfect Recipe for Donor Prospect List Segmentation

Looking for the perfect recipe for donor prospect list segmentation? With just a few ingredients, you can tailor every donor prospect acquisition effort.

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6 Keys to Fundraising Success With Millennials

Knowing how to effectively interact with the younger generation is imperative to successful fundraising efforts. Here are six tips to help you fundraise with the millennial generation.  Read More >>

Companies Mentioned:

Why Coordination Is a Crucial Component of Your Funding Strategy

Organizations require consistent, diverse funding streams to keep vital programming alive. However, many organizations lack comprehensive strategic plans that integrate philanthropic giving and grant seeking as an active component of resource development.

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5 Reasons to Use Event Management Software to Plan Your Next Fundraising Event

Let the software do most of the work so you can concentrate on ensuring the most success for your fundraising events. Here are five ways event management software can make your job easier.

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