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Guest Contributor

ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Pay It Forward

F. Duke Haddad
I Got to Engage. Now It's Your Turn!
Apr 18, 2014

We all have a habit of going to work, doing our jobs and then going home. Have you thought of...



Old Dog Fundraising

Pamela Barden
Welcome to the Family Reunion!
Apr 17, 2014

Most nonprofit organizations consider their donors "family." That means that every time you talk to a donor, send a letter...



Bedrocks & Beacons

Jeff Jowdy
Major Fundraising Campaigns Are Alive and Effective
Apr 16, 2014

Larger campaigns are alive and well and can be incredibly effective. When the time is right, take advantage of the...



Navigating Off the Napkin

Angie Moore
Are Your Facebook Fans Really Loyal?
Apr 15, 2014

Facebook is about "quality" and what you do — or don't....



Outside Counsel

Willis Turner
A Donor at Rest Tends to Stay at Rest: 6 Ways to Motivate Donors
Apr 14, 2014

Your job as a fundraiser is to be the outside force that puts your donor in motion, emotionally and physically,...



Get What You Give

Joe Boland
Time to Engage!
Apr 9, 2014

It's finally here. It's been roughly 11 months since our inaugural Engage Conference, and after such wonderful response and participation...



Outrageous Hope

Margaret Battistelli
Circle Up at the Engage Roundtables!
Apr 7, 2014

What I love about the roundtables is that they are almost completely attendee-driven. The moderators say a quick hi and...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



7 Steps to Retain Your Fundraisers

Focus group respondents revealed a need for leaders to better configure the shared values, style, structure, systems, staffing and strategy within their organizations. The study’s findings were used to construct seven corrective action steps for nonprofit leaders managing the daily activities of charitable fundraisers.
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Get More Out of Your Fundraising Donation Page by Acting Like an Online Store

Christine Schaefer, VP of community and marketing at Salsa Labs, tackles nonprofit donation page design and explains why and how a small to midsize business e-commerce strategy can be applied to nonprofit donation page design for higher completion rate.  Read More >>

3 Ways to Successfully Incorporate Independent Fundraising Events

Independent fundraising events, also known as DIY fundraising or third-party events, are emerging as a core strategy within peer-to-peer fundraising in large part to meet the wishes of donors. These programs are not replacing traditional peer-to-peer events, but supplementing them by allowing donors to fundraise on their own.  Read More >>

A Fundraising Organization SWOT Analysis for 2014

A new year is a good time for organizational resolutions. Many successful nonprofit organizations perform a SWOT analysis and organize their thoughts in four key areas: strengths, weaknesses, opportunities and threats.  Read More >>

The Big Technology Trends for Nonprofits in 2014

In 2014, tremendous opportunities exist for nonprofit organizations to use technology to deliver on their missions in very effective and scalable ways. Here are the technology trends that will have the biggest impact on the nonprofit sector this year.  Read More >>

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An Untapped Gold Mine: Business Networking for Event Fundraising Success

Get out of the office! Leave the safety of your cubicle, and join the vibrant world of business networking. This remains a largely untapped gold mine for development and special-event professionals from nonprofit organizations. Business networking provides an open-ended opportunity to cultivate your own connections to facilitate success with your events.
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5 Ways to Leverage Social Media for Fundraising

Social media can complement other fundraising strategies and help keep your fundraising goals at top-of-mind awareness. Here are five ways to integrate your fundraising campaign with your social media.
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Gear Up for a Holiday Fundraising Campaign With These Tips

As your nonprofit prepares for a holiday fundraising campaign, hundreds of other charities are doing the same.  Read More >>

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All-in-One Online Fundraising System Key to Effective Constituent Relationship Management

Fundraisers need a platform that includes a comprehensive array of fully integrated online fundraising and communications applications for donor tracking, website content management, online marketing, social networking, personal fundraising, online donations, online auctions and event management.
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2 New Must-Do Steps for Taking Your Fundraising to the Next Level

Along with the five steps recommended in 2010, now there are two more that nonprofits should add to the list: optimization of online fundraising and adoption of an omnichannel fundraising strategy. Yes, it’s more to do, but the return on investment will be high while the cost of ignoring these steps will be even higher.  Read More >>

10 Social-Media Ideas for End-of-Year Fundraising Campaigns

Donors are engaging with causes they care about on social media more than ever before. For a wholly consistent supporter experience, be sure to integrate social media into your end-of-year fundraising campaign. Consider using these 10 tactics to get you started.

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3 Keys to Year-End Giving Success

The final months of the year are going to be big months for nonprofits; that’s a given. The main question is: How are you going to capitalize on the philanthropic spirit?  Read More >>

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Fundraising Event Journals Go Digital

As dated methods of event fundraising fade away, digital journals can remain viable fundraising vehicles for years to come. By translating what has made the printed journal a successful tool for so many fundraising events into a more contemporary format, digital journals can offer more value than ever to sponsors, guests and staff.  Read More >>