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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Get What You Give

Joe Boland
Podcast: Advice on Maximizing Your Return on Big Data for Nonprofit Fundraising
Dec 17, 2014

At a recent Wake Up Your Fundraising Breakfast Panel presented by FundRaising Success and sponsors Blackbaud and Listen Up Espanol,...



Ruthlessly Practical Fundraising

Gail Perry
Show Your Donors Some Love in the Holiday Season
Dec 17, 2014

Make your holiday greeting relevant. Make it work for you and your cause. And make it warm, fuzzy and touching...



Bedrocks & Beacons

Jeff Jowdy
Be Accessible to Your Donors at Year End!
Dec 17, 2014

Enjoy the holidays! But be sure that someone is either in your office or easily accessible to donors as they...



Navigating Off the Napkin

Angie Moore
Is 1 Child Actually More Motivating Than 1 Million?
Dec 16, 2014

It's not the actual number that matters — it's the ability for a donor to feel like he or she...



Connections

Richard Perry
How Administrative Support for an MGO Nets More Money for the Nonprofit
Dec 15, 2014

If an MGO is expected to do all the in-office work as well as meet with donors, he cannot manage...



Pay It Forward

F. Duke Haddad
The Iceberg Effect
Dec 12, 2014

Make sure people know what you want them to know about you. Try to control the message before it controls...



Outrageous Hope

Margaret Battistelli
Our Virtual Show Is Today!
Nov 18, 2014

The FundRaising Success Virtual Conference and Expo is free, and it takes place today! It's not too late to register...



Old Dog Fundraising

Pamela Barden
Clutter Can Kill Your Fundraising
Dec 11, 2014

The key message running through NextAfter's "5 Ways to Cut Through the Clutter With Your Year-End Fundraising" report (in my...



It's Your Turn

Larry C Johnson
The Real Cost of Overhead
Dec 11, 2014

Liz's worthy organization sought to be frugal for years. Not a bad thing. Gradually, but surely, this desire to be...



Outside Counsel

Willis Turner
5 Ways to Use One Powerful Fundraising Word
Dec 8, 2014

"Help" means a lot of different things to a lot of different people. You use it often in your fundraising...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes.  Read More >>

Sections:

Sustaining Your Sustainers: Taking Your Monthly Giving Program to the Next Level

The key to success with monthly giving programs is stewardship. Building and maintaining strong relationships with monthly donors are essential.  Read More >>

Donor vs. Investor: An Important Fundraising Distinction

What exactly is a nonprofit investor? There are several very distinct differences between nonprofit donors and nonprofit investors and how each thinks. Take a look.  Read More >>

The Winning Nonprofit Digital Stories From TechSoup's Storymakers Contest

We were blown away by the global participation in this year's campaign. Without further ado, we're thrilled to announce the winners of TechSoup's Storymakers 2014 contest and to share their words about storytelling.

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Finding FQHC Funding: Foundation Grantseeking for Community Health Centers

It is clear that foundation opportunities exist, but many FQHCs lack the grant sophistication to identify, target and secure these funds. To mitigate these barriers to funding, relying on grant professionals to prospect for key grantseeking priority areas, develop research-based programs, and submit competitive proposals will be critical to FQHCs' long-term grantseeking success in the post-ACA era.

 Read More >>

Companies Mentioned:

Surround Sound Fundraising

While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the "gold standard" in fundraising. Savvy nonprofits are moving to "surround sound" fundraising.  Read More >>

Companies Mentioned:

5 Steps to Measuring Nonprofit Website Success

Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.

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Companies Mentioned:

7 Fundamental Principles of Major Capital Campaigns

Through the implementation and analysis of hundreds of capital fundraising campaigns, my company has identified several fundamental principles that are keys for success. We believe adherence to the seven enunciated principles below will be critical to producing optimal campaign results.  Read More >>

It's Time to Rethink Your Donor Engagement Strategies

Knowing as much as possible about donors can help fundraisers keep them involved with the organization and develop greater retention. Nonprofits can break through the noise by utilizing traditional engagement methods, as well as emerging data and personalization tactics to focus on what matters — cultivating relationships with donors by addressing their interests and allowing them to communicate with your organization based on their preferences.  Read More >>

Companies Mentioned:

It's Your Turn: Moving Your Fundraising From the Emergency Room to the Wellness Clinic

Whether your organization is small or large, well-heeled or struggling from day to day, you'll benefit immeasurably from taking a good, hard look at whether your organization spends more of its time in the fundraising emergency room or makes planned visits to the wellness clinic. You'll learn what sends you to the emergency room and how not to go there — anymore than you absolutely must.

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6-Second Fundraising: How to Charm Online Donors With Digital Storytelling

Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.

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Gamification: Incentivize Your Constituents to Act

"Gamification" is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you've thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn't need to just be a buzzword, and it doesn't need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through

...  Read More >>

The Perfect Recipe for Donor Prospect List Segmentation

Looking for the perfect recipe for donor prospect list segmentation? With just a few ingredients, you can tailor every donor prospect acquisition effort.

 Read More >>