ProSpeak
By Who's Up Next?
About ProSpeak
Essays about the nitty-gritty of fundraising, written by the people who do it every day
Get What You Give
How to Not Reactivate a Donor
Jan 10, 2012If you can't even get the person's name or last gift right, how on earth do you expect a donor...
Outrageous Hope
Christmas Presence
Dec 16, 2011I am so profoundly grateful for those lessons. Giving and sharing — of my time, talents and treasure — have...
Is it Worth the Risk?
Like any company, a nonprofit constantly takes risks. Hiring, renting space, launching a PR campaign — life in a nonprofit is full of risk. Except oftentimes, in fundraising. Why is that?
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Faster Than A Speeding Donor
While time might be on your side if you’re the Rolling Stones, just the opposite is true if you’re attempting to raise funds through direct mail, online or on the Web.
When asking donors to give to your organization or cause, time is your largest obstacle and greatest enemy — assuming, of course, that all the other elements of successful fundraising communications are in place: a compelling reason for giving, a strong offer, a powerful emotional connection, and a persuasive sense of... Read More >>A Brand That Wears Boots
I almost walked out. My first impression was, “This is the worst general session at any DMA conference I’ve ever attended.” And I’ve attended a few.
The guy seemed nice enough, but he was talking about dead cowboys buried on a hill in rural Texas. Guys who shot each other for no good reason. Texas terrain with the longest bluff in the nation and someone I never heard of by the name of Cal Farley. He played football but finally excelled at wrestling.
I was dumbfounded. Where was all this... Read More >>
The guy seemed nice enough, but he was talking about dead cowboys buried on a hill in rural Texas. Guys who shot each other for no good reason. Texas terrain with the longest bluff in the nation and someone I never heard of by the name of Cal Farley. He played football but finally excelled at wrestling.
I was dumbfounded. Where was all this... Read More >>
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What to Do When Social Media Becomes Antisocial
I thought jumping onto the social media bandwagon was going to be an exciting new adventure. I was looking forward to meeting new people from all over the world, connecting with groups with whom I share common interests and reconnecting with some long-lost friends and colleagues. Not to mention family. Don’t get me wrong, it’s been all of these things. But no one ever warned me of the twinge of pain I’d feel every time one of these new connections is broken or... Read More >>
