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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Navigating Off the Napkin

Angie Moore
Giving Tuesday: I’ve Changed My Mind
Oct 21, 2014

Is Giving Tuesday about raising awareness or raising money — or both?...



Connections

Richard Perry
What Should Your Total Caseload Value Be?
Oct 20, 2014

It is very important to have a clear handle on what your caseload value currently is and if that number...



Pay It Forward

F. Duke Haddad
The Best Birthday Gift of All
Oct 17, 2014

Think about ways your organization can partner with others to help those in need. It may stir your passion toward...



Get What You Give

Joe Boland
Engage P2P Spotlight: 5 Steps for Effective Donor Cultivation
Oct 16, 2014

Dan Germain, vice president of business development at Small World Labs, tackled cultivation best practices, which certainly should be...



Old Dog Fundraising

Pamela Barden
A Tale of 4 Acquisition Efforts
Oct 16, 2014

When I open an envelope, I want to quickly grasp what it is I am being "offered" — what problem...



It's Your Turn

Larry C Johnson
How to Know If You'll Be Successful
Oct 16, 2014

Although the outcomes of any given fundraising effort cannot be known with absolute certainty, assessing the probability of success isn't...



Outrageous Hope

Margaret Battistelli
Engage P2P Conference Is Next Week
Oct 15, 2014

Join FundRaising Success in Washington, D.C., next week for our inaugural peer-to-peer conference, Engage P2P: Redefining Peer to Peer.
...



Ruthlessly Practical Fundraising

Gail Perry
How Your Board Can Increase Donations by 39 Percent — Without Asking for Money
Oct 15, 2014

Personal thank-you calls are a way to put board members to work, even if they're nervous about asking for money....



Bedrocks & Beacons

Jeff Jowdy
Who Knows You?
Oct 15, 2014

Life is full of reciprocity. Be someone whom people know by knowing them, and for those of us in the...



Outside Counsel

Willis Turner
More Usage Mistakes Writers Make
Oct 13, 2014

Part 2 of my alphabetical list of writing mistakes that are easy to make but important to avoid.
...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



5 Steps to Measuring Nonprofit Website Success

Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.

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7 Fundamental Principles of Major Capital Campaigns

Through the implementation and analysis of hundreds of capital fundraising campaigns, my company has identified several fundamental principles that are keys for success. We believe adherence to the seven enunciated principles below will be critical to producing optimal campaign results.  Read More >>

It's Time to Rethink Your Donor Engagement Strategies

Knowing as much as possible about donors can help fundraisers keep them involved with the organization and develop greater retention. Nonprofits can break through the noise by utilizing traditional engagement methods, as well as emerging data and personalization tactics to focus on what matters — cultivating relationships with donors by addressing their interests and allowing them to communicate with your organization based on their preferences.  Read More >>

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It's Your Turn: Moving Your Fundraising From the Emergency Room to the Wellness Clinic

Whether your organization is small or large, well-heeled or struggling from day to day, you'll benefit immeasurably from taking a good, hard look at whether your organization spends more of its time in the fundraising emergency room or makes planned visits to the wellness clinic. You'll learn what sends you to the emergency room and how not to go there — anymore than you absolutely must.

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6-Second Fundraising: How to Charm Online Donors With Digital Storytelling

Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.

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Gamification: Incentivize Your Constituents to Act

"Gamification" is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you've thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn't need to just be a buzzword, and it doesn't need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through

...  Read More >>

The Perfect Recipe for Donor Prospect List Segmentation

Looking for the perfect recipe for donor prospect list segmentation? With just a few ingredients, you can tailor every donor prospect acquisition effort.

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6 Keys to Fundraising Success With Millennials

Knowing how to effectively interact with the younger generation is imperative to successful fundraising efforts. Here are six tips to help you fundraise with the millennial generation.  Read More >>

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Why Coordination Is a Crucial Component of Your Funding Strategy

Organizations require consistent, diverse funding streams to keep vital programming alive. However, many organizations lack comprehensive strategic plans that integrate philanthropic giving and grant seeking as an active component of resource development.

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5 Reasons to Use Event Management Software to Plan Your Next Fundraising Event

Let the software do most of the work so you can concentrate on ensuring the most success for your fundraising events. Here are five ways event management software can make your job easier.

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5 Ways Nonprofits Can Gain Exposure Through Social Media

Learn how you can engage your supporters and keep them invested in your cause with five simple social-media tips.  Read More >>

Fundraising Wisdom From a 25-Year Pro: Connie Sanderson, Kurn Hattin Homes for Children

In the spirit of handing down wisdom from those who have forged a path before us, Connie Sanderson, co-executive director of Kurn Hattin Homes for Children, shares advice, tips and best practices she has gathered over her own quarter-century of fundraising success.
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3 Things You Can Do Now in Response to Current Fundraising Trends

With fewer lists coming onto the rental market, list universes shrinking so significantly and retention rates dropping, maintaining the status quo and hoping things improve is a death spiral. There are three things you must do now to be successful in the long run. There is nothing breakthrough here, and every charity claims it is doing these well, but my research indicates otherwise.   Read More >>

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