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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Ruthlessly Practical Fundraising

Gail Perry
The Right Way to Ask
Nov 26, 2014

Always include the impact of the gift when you ask for money. This makes your ask feel not about the...



Bedrocks & Beacons

Jeff Jowdy
Gratitude in 3 Steps
Nov 26, 2014

"If you are really thankful, what do you do? You share," said W. Clement Stone....



Outside Counsel

Willis Turner
Will This Bad Fundraising Idea Ever Die?
Nov 24, 2014

There's a lot of talk about the need for innovation in fundraising. As there should be. But before new ideas...



Connections

Jeff Schreifels
Are You Truly Thankful for Your Donors?
Nov 24, 2014

My question to you: Are you really thankful for all of your donors? Do they know how much they are...



Pay It Forward

F. Duke Haddad
Consistent Performance Is Key
Nov 21, 2014

Think about your work performance, and strive to give it your best each day. You will drive home with a...



Get What You Give

Joe Boland
St. Joseph's Indian School Responds to CNN's 'Fictitious Kids' Claims
Nov 19, 2014

St. Joseph's Indian School responds to CNN's claims that the school used fundraising letters "signed by fictitious kids." It's a...



Old Dog Fundraising

Pamela Barden
A Pre-Holiday Gift for Fundraisers: More Time
Nov 20, 2014

If you are hoping for a personal copy of Hermione's time turner, I can't help you (sorry, non-Harry Potter fans),...



It's Your Turn

Larry C Johnson
Blasting Off With Social Media
Nov 20, 2014

Change is coming to philanthropy. Big change. Hoping it will "blow over" is not a workable response. Doing what you've...



Outrageous Hope

Margaret Battistelli
Our Virtual Show Is Fast Approaching
Nov 18, 2014

The FundRaising Success Virtual Conference and Expo is free, and it's only a few weeks away, so be sure to...



Navigating Off the Napkin

Angie Moore
You Need a Social Plan Before You Start Playing With the Social Channels
Nov 10, 2014

Why? Because 53 percent of you are not measuring your social-media efforts and 67 percent have no social-media strategy. We...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Sustaining Your Sustainers: Taking Your Monthly Giving Program to the Next Level

The key to success with monthly giving programs is stewardship. Building and maintaining strong relationships with monthly donors are essential.  Read More >>

Donor vs. Investor: An Important Fundraising Distinction

What exactly is a nonprofit investor? There are several very distinct differences between nonprofit donors and nonprofit investors and how each thinks. Take a look.  Read More >>

The Winning Nonprofit Digital Stories From TechSoup's Storymakers Contest

We were blown away by the global participation in this year's campaign. Without further ado, we're thrilled to announce the winners of TechSoup's Storymakers 2014 contest and to share their words about storytelling.

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Finding FQHC Funding: Foundation Grantseeking for Community Health Centers

It is clear that foundation opportunities exist, but many FQHCs lack the grant sophistication to identify, target and secure these funds. To mitigate these barriers to funding, relying on grant professionals to prospect for key grantseeking priority areas, develop research-based programs, and submit competitive proposals will be critical to FQHCs' long-term grantseeking success in the post-ACA era.

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Companies Mentioned:

Surround Sound Fundraising

While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the "gold standard" in fundraising. Savvy nonprofits are moving to "surround sound" fundraising.  Read More >>

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5 Steps to Measuring Nonprofit Website Success

Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.

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Companies Mentioned:

7 Fundamental Principles of Major Capital Campaigns

Through the implementation and analysis of hundreds of capital fundraising campaigns, my company has identified several fundamental principles that are keys for success. We believe adherence to the seven enunciated principles below will be critical to producing optimal campaign results.  Read More >>

It's Time to Rethink Your Donor Engagement Strategies

Knowing as much as possible about donors can help fundraisers keep them involved with the organization and develop greater retention. Nonprofits can break through the noise by utilizing traditional engagement methods, as well as emerging data and personalization tactics to focus on what matters — cultivating relationships with donors by addressing their interests and allowing them to communicate with your organization based on their preferences.  Read More >>

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It's Your Turn: Moving Your Fundraising From the Emergency Room to the Wellness Clinic

Whether your organization is small or large, well-heeled or struggling from day to day, you'll benefit immeasurably from taking a good, hard look at whether your organization spends more of its time in the fundraising emergency room or makes planned visits to the wellness clinic. You'll learn what sends you to the emergency room and how not to go there — anymore than you absolutely must.

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6-Second Fundraising: How to Charm Online Donors With Digital Storytelling

Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.

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Gamification: Incentivize Your Constituents to Act

"Gamification" is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you've thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn't need to just be a buzzword, and it doesn't need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through

...  Read More >>

The Perfect Recipe for Donor Prospect List Segmentation

Looking for the perfect recipe for donor prospect list segmentation? With just a few ingredients, you can tailor every donor prospect acquisition effort.

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6 Keys to Fundraising Success With Millennials

Knowing how to effectively interact with the younger generation is imperative to successful fundraising efforts. Here are six tips to help you fundraise with the millennial generation.  Read More >>

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