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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Pay It Forward

F. Duke Haddad
Is Leadership Transition a Problem for You?
Jul 25, 2014

You cannot control leadership transition, but you can control how you deal with it and you can be prepared for...



Get What You Give

Joe Boland
Fundraising Special Events Report: Raising Money and Awareness
Jul 25, 2014

The goal of any fundraising event is to raise money for a worthy cause. However, according to the recently released...



Old Dog Fundraising

Pamela Barden
Never Stop Asking Why
Jul 24, 2014

What if, instead of simply going with the flow, we started asking why? Here are some fundraising things worth asking...



Outrageous Hope

Margaret Battistelli
Do You P2P?
Jul 23, 2014

Or do you want to? Either way, you should plan on joining us in Washington, D.C., on Oct. 21....



Ruthlessly Practical Fundraising

Gail Perry
The Secret to a Smart Annual Fundraising Plan
Jul 23, 2014

When you make smart choices and set thoughtful priorities about where you are going to spend your time and resources,...



Navigating Off the Napkin

Angie Moore
Picking Apart the 2014 Giving USA Stats
Jul 22, 2014

Are we back to pre-recession giving yet? Look to the 2014 Giving USA stats.
...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Connections

Jeff Schreifels
6 Ways to Influence Your CEO to Love Fundraising
Jul 21, 2014

This is crucial. Your organization will never grow if your top leader cannot embrace fundraising and understand it's a large...



Outside Counsel

Willis Turner
6 Ways to Strengthen the Heart of a Fundraising Letter
Jul 21, 2014

A great fundraising appeal or email can have many different variables. But a clear call to action must be a...



Bedrocks & Beacons

Jeff Jowdy
What Is Your Strategy to Make and Keep Connections?
Jul 16, 2014

Relationships can be magical when nurtured. Be sure that you are focused on the right professional relationships to ensure success...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



5 Ways Nonprofits Can Gain Exposure Through Social Media

Learn how you can engage your supporters and keep them invested in your cause with five simple social-media tips.  Read More >>

Fundraising Wisdom From a 25-Year Pro: Connie Sanderson, Kurn Hattin Homes for Children

In the spirit of handing down wisdom from those who have forged a path before us, Connie Sanderson, co-executive director of Kurn Hattin Homes for Children, shares advice, tips and best practices she has gathered over her own quarter-century of fundraising success.
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3 Things You Can Do Now in Response to Current Fundraising Trends

With fewer lists coming onto the rental market, list universes shrinking so significantly and retention rates dropping, maintaining the status quo and hoping things improve is a death spiral. There are three things you must do now to be successful in the long run. There is nothing breakthrough here, and every charity claims it is doing these well, but my research indicates otherwise.   Read More >>

Companies Mentioned:

3 Ways Fundraisers Can Leverage Telemarketing

Telemarketing is a critical piece of the multichannel fundraising puzzle. So, how can an organization leverage telemarketing to remind its donors why its work is so important? Here are three things to remember.
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4 Recommendations for Smart Interactive Investments

As your organization makes its interactive investment plans, especially with the common July 1 fiscal year around the corner, you can shine as a strategic leader. Consider these four recommendations.

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Controlling the Interactive Purse Strings

On the whole, nonprofit organizations are spending more on interactive solutions this year. And with good reason. Integrated websites are elevating donations to holistic mission experiences. Fundraising platforms are empowering donors to support the charities they love in a manner that suits them best. Mobile and social developments are reaching more constituents and driving increased engagement.

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Where Nonprofits Invest Their Interactive Dollars

As nonprofits develop their interactive strategies and budgets, they have the right idea: ensure the basics work and then make them work hard for you with effective engagement.

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Companies Mentioned:

7 Steps to Retain Your Fundraisers

Focus group respondents revealed a need for leaders to better configure the shared values, style, structure, systems, staffing and strategy within their organizations. The study’s findings were used to construct seven corrective action steps for nonprofit leaders managing the daily activities of charitable fundraisers.
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Get More Out of Your Fundraising Donation Page by Acting Like an Online Store

Christine Schaefer, VP of community and marketing at Salsa Labs, tackles nonprofit donation page design and explains why and how a small to midsize business e-commerce strategy can be applied to nonprofit donation page design for higher completion rate.  Read More >>

3 Ways to Successfully Incorporate Independent Fundraising Events

Independent fundraising events, also known as DIY fundraising or third-party events, are emerging as a core strategy within peer-to-peer fundraising in large part to meet the wishes of donors. These programs are not replacing traditional peer-to-peer events, but supplementing them by allowing donors to fundraise on their own.  Read More >>

A Fundraising Organization SWOT Analysis for 2014

A new year is a good time for organizational resolutions. Many successful nonprofit organizations perform a SWOT analysis and organize their thoughts in four key areas: strengths, weaknesses, opportunities and threats.  Read More >>

The Big Technology Trends for Nonprofits in 2014

In 2014, tremendous opportunities exist for nonprofit organizations to use technology to deliver on their missions in very effective and scalable ways. Here are the technology trends that will have the biggest impact on the nonprofit sector this year.  Read More >>

Companies Mentioned:

An Untapped Gold Mine: Business Networking for Event Fundraising Success

Get out of the office! Leave the safety of your cubicle, and join the vibrant world of business networking. This remains a largely untapped gold mine for development and special-event professionals from nonprofit organizations. Business networking provides an open-ended opportunity to cultivate your own connections to facilitate success with your events.
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