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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Get What You Give

Joe Boland
Gold Awards Flashback: Leader Dogs for the Blind (2012 Campaign of the Year)
Jul 31, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the...



Old Dog Fundraising

Pamela Barden
3 Ways to Encourage Your Organization to Invest in Fundraising
Jul 31, 2014

The added money to invest in acquisition this year may not be enough to solve all your problems, but if...



Ruthlessly Practical Fundraising

Gail Perry
Try a Carrot-and-Stick Approach With Your Nonprofit Board
Jul 30, 2014

Let's talk about how much profit we make from our different fundraising strategies. Let's educate our leaders to think differently...



Bedrocks & Beacons

Jeff Jowdy
Get Away and Get Energized to Increase Your Fundraising Impact!
Jul 30, 2014

Allow yourself the essential luxury of thinking longer term. Not day to day — but month by month, year-end and...



Outrageous Hope

Margaret Battistelli
Engage P2P Keynote: Marty Coelho
Jul 29, 2014

Marty Coelho was one of the driving forces behind Relay for Life. You probably don't  know him in that context....



Connections

Richard Perry
How a 'No' Becomes a 'Yes'
Jul 28, 2014

I've realized that no's are my friends. They provide a learning. They give me wisdom. They shine a light on...



Outside Counsel

Willis Turner
Is Clickbait Fundraising Evil? The Answer May Shock You!
Jul 28, 2014

The fact that some writers use clickbait for devious purposes doesn't make the technique itself bad, any more than a...



Pay It Forward

F. Duke Haddad
Is Leadership Transition a Problem for You?
Jul 25, 2014

You cannot control leadership transition, but you can control how you deal with it and you can be prepared for...



Navigating Off the Napkin

Angie Moore
Picking Apart the 2014 Giving USA Stats
Jul 22, 2014

Are we back to pre-recession giving yet? Look to the 2014 Giving USA stats.
...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



5 Reasons to Use Event Management Software to Plan Your Next Fundraising Event

Let the software do most of the work so you can concentrate on ensuring the most success for your fundraising events. Here are five ways event management software can make your job easier.

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5 Ways Nonprofits Can Gain Exposure Through Social Media

Learn how you can engage your supporters and keep them invested in your cause with five simple social-media tips.  Read More >>

Fundraising Wisdom From a 25-Year Pro: Connie Sanderson, Kurn Hattin Homes for Children

In the spirit of handing down wisdom from those who have forged a path before us, Connie Sanderson, co-executive director of Kurn Hattin Homes for Children, shares advice, tips and best practices she has gathered over her own quarter-century of fundraising success.
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3 Things You Can Do Now in Response to Current Fundraising Trends

With fewer lists coming onto the rental market, list universes shrinking so significantly and retention rates dropping, maintaining the status quo and hoping things improve is a death spiral. There are three things you must do now to be successful in the long run. There is nothing breakthrough here, and every charity claims it is doing these well, but my research indicates otherwise.   Read More >>

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3 Ways Fundraisers Can Leverage Telemarketing

Telemarketing is a critical piece of the multichannel fundraising puzzle. So, how can an organization leverage telemarketing to remind its donors why its work is so important? Here are three things to remember.
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4 Recommendations for Smart Interactive Investments

As your organization makes its interactive investment plans, especially with the common July 1 fiscal year around the corner, you can shine as a strategic leader. Consider these four recommendations.

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Controlling the Interactive Purse Strings

On the whole, nonprofit organizations are spending more on interactive solutions this year. And with good reason. Integrated websites are elevating donations to holistic mission experiences. Fundraising platforms are empowering donors to support the charities they love in a manner that suits them best. Mobile and social developments are reaching more constituents and driving increased engagement.

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Where Nonprofits Invest Their Interactive Dollars

As nonprofits develop their interactive strategies and budgets, they have the right idea: ensure the basics work and then make them work hard for you with effective engagement.

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7 Steps to Retain Your Fundraisers

Focus group respondents revealed a need for leaders to better configure the shared values, style, structure, systems, staffing and strategy within their organizations. The study’s findings were used to construct seven corrective action steps for nonprofit leaders managing the daily activities of charitable fundraisers.
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Get More Out of Your Fundraising Donation Page by Acting Like an Online Store

Christine Schaefer, VP of community and marketing at Salsa Labs, tackles nonprofit donation page design and explains why and how a small to midsize business e-commerce strategy can be applied to nonprofit donation page design for higher completion rate.  Read More >>

3 Ways to Successfully Incorporate Independent Fundraising Events

Independent fundraising events, also known as DIY fundraising or third-party events, are emerging as a core strategy within peer-to-peer fundraising in large part to meet the wishes of donors. These programs are not replacing traditional peer-to-peer events, but supplementing them by allowing donors to fundraise on their own.  Read More >>

A Fundraising Organization SWOT Analysis for 2014

A new year is a good time for organizational resolutions. Many successful nonprofit organizations perform a SWOT analysis and organize their thoughts in four key areas: strengths, weaknesses, opportunities and threats.  Read More >>

The Big Technology Trends for Nonprofits in 2014

In 2014, tremendous opportunities exist for nonprofit organizations to use technology to deliver on their missions in very effective and scalable ways. Here are the technology trends that will have the biggest impact on the nonprofit sector this year.  Read More >>

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