ProSpeak
By Who's Up Next?
About ProSpeak
Essays about the nitty-gritty of fundraising, written by the people who do it every day
Hump Day Hullabaloo
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...
Bedrocks & Beacons
Leave the Story Better Than You Found It
May 22, 2013Effective fundraisers are storytellers, no matter what the platform. And fundraisers should "leave the story better than you found it."...
Navigating Off the Napkin
The Intricacies of a Successful Sandbox
May 21, 2013I've been around the block a few times, and I've been on both sides of the block. I've run programs...
Outside Counsel
So ... Is Social Media BS or Not?
May 20, 2013Maybe the question is not whether social media is BS, but whether it is fundraising....
Pay It Forward
What Flavor Is Your Ice Cream?
May 17, 2013Fundraisers should not look at prospects as single flavors. Instead they need to aim for the Neapolitan approach....
Get What You Give
The 3 R's of the Engage Conference: Retention, Risk and Reward
May 16, 2013Three themes seemed to emerge at the Engage Conference among all the presentations — retention, risk and reward, or the...
Fundraising Matters
Engaged in Lifelong Learning: What I Learned, Why I Keep Learning and Why You Should Too
May 16, 2013Why keep learning? Because things are changing, and we need to change along with them. There are great opportunities to...
Outrageous Hope
'The Tears That Come From Our Eyes Actually Come From Our Hearts'
Mar 29, 2013I also love fundraisers, and this video made me think of y'all and the glorious work you do, and it...
Why Mobile Giving Works
If you make it easy for donors to show they care by asking for small donations and you do so via their most impulsive personal possessions — their mobile phones — you may end up with more money than you thought you could ever get.
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ProSpeak: The Dilemma of Social Media: Staten Island Museum
I had time to reflect on the topic that is on every marketing professional's mind these days: What is the return of our investment in social media — in my case for a general interest museum?
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Is it Worth the Risk?
Like any company, a nonprofit constantly takes risks. Hiring, renting space, launching a PR campaign — life in a nonprofit is full of risk. Except oftentimes, in fundraising. Why is that?
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Faster Than A Speeding Donor
While time might be on your side if you’re the Rolling Stones, just the opposite is true if you’re attempting to raise funds through direct mail, online or on the Web.
When asking donors to give to your organization or cause, time is your largest obstacle and greatest enemy — assuming, of course, that all the other elements of successful fundraising communications are in place: a compelling reason for giving, a strong offer, a powerful emotional connection, and a persuasive sense of... Read More >>A Brand That Wears Boots
I almost walked out. My first impression was, “This is the worst general session at any DMA conference I’ve ever attended.” And I’ve attended a few.
The guy seemed nice enough, but he was talking about dead cowboys buried on a hill in rural Texas. Guys who shot each other for no good reason. Texas terrain with the longest bluff in the nation and someone I never heard of by the name of Cal Farley. He played football but finally excelled at wrestling.
I was dumbfounded. Where was all this... Read More >>
The guy seemed nice enough, but he was talking about dead cowboys buried on a hill in rural Texas. Guys who shot each other for no good reason. Texas terrain with the longest bluff in the nation and someone I never heard of by the name of Cal Farley. He played football but finally excelled at wrestling.
I was dumbfounded. Where was all this... Read More >>
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