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By Who's Up Next?

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Essays about the nitty-gritty of fundraising, written by the people who do it every day



Richard Perry
How to Listen to Your Major Donor
Apr 27, 2015

The most common reason MGOs fail at their jobs is that they do not listen to their donor, who is...

Outside Counsel

Willis Turner
How to Write a Fundraising Drip Campaign
Apr 27, 2015

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in...

Pay It Forward

F. Duke Haddad
Recognize Your Senior Colleagues
Apr 24, 2015

Everything begins and ends for all of us. Recognize your senior colleagues. You will be a senior professional in a...

Peeling the Onion

Katrina VanHuss
Torpedo the Ratio
Apr 24, 2015

I recognize the inherent risks associated with letting go of tight financial controls. I see the awkwardness of talking to...

It's Your Turn

Larry C Johnson
When Fundraising Gets Caught in the Thick of Thin Things
Apr 23, 2015

When you reduce philanthropy to a transaction, you've placed yourself in the pool with everyone. Your cause becomes identical to...

Old Dog Fundraising

Pamela Barden
Your Fundraising Product Mix
Apr 23, 2015

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product...

Bedrocks & Beacons

Jeff Jowdy
Build an Ethical Fundraising Program to Last
Apr 22, 2015

Those of us in the nonprofit arena have a responsibility—and an accountability—to build things that outlast us. It's not about...

Navigating Off the Napkin

Angie Moore
Don’t Personalize Your Marketing If Your Data and Processes Aren’t Ready
Apr 21, 2015

This week's message is short and sweet—do not try to personalize your online marketing communication if you can't do it...

Get What You Give

Joe Boland
NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment
Mar 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products...

Ruthlessly Practical Fundraising

Gail Perry
5 Keys to Get in the Door With a Mega-Capacity Donor
Mar 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door?...

Digging Deeper

Matt Hugg
Go for the Green: Prepare for Year-End Fundraising Today
Mar 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means...

Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...

Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...

Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...

Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...

How to Revolutionize Your Nonprofit Culture to Stop Losing Your Donors

It's common for retail businesses to adopt the mantra: "The customer is always right." But when's the last time you heard "The donor is always right?" Too often, the opposite is true.  Read More >>

Everything That Is Wrong With Our Retention Programs and How to Put Them Right

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they continue to run them. It would be funny if it wasn't tragic.  Read More >>

5 Keys to a Successful Shoe Fundraising Drive

Shoe drive fundraising events are a fast, easy and innovative way to raise money for your organization and make a greater impact than you thought possible.  Read More >>

3 Qualities of Millennials That Can Be Leveraged for Nonprofit Success

Here are three ways the qualities of millennials, often seen as negative, can be leveraged for nonprofit success.  Read More >>

Companies Mentioned:

A Much Better Way to Make Money Than Fundraising

The opinions, thoughts and feelings of our prospects, supporters and donors exist whether we seek them or not; 100 percent of the risk lies in ignoring them.


5 Ways to Attract Corporate Volunteers

Corporate volunteers can be a big help to any nonprofit. Here are five quick ways to attract them.  Read More >>


Does Bad Software Hurt Nonprofits?

The short answer is yes. If your data-tracking systems need their own organization charts or binders full of complicated instructions, then your software infrastructure is definitely broken.  Read More >>

4 Nonprofit Giving Predictions for 2015

Here are four nonprofit giving trends gleaned from data pulled from thousands of donations made last year through Fashion Project to a wide variety of nonprofit types.  Read More >>

Companies Mentioned:


The Evil Plan Behind Gaining Human Compliance

My scope of work for clients kept broadening until one day I realized that desire for recognition was a much more powerful motivator than I had originally thought. And, I realized that the same human inclinations work in the other parts of my life in which I need to get people to do stuff — leading a company, raising teenagers, serving on boards, trying to buy big-ticket items for less ...


Why Nonprofits Should Run Like Businesses

Throughout my career, as a "reformed" lawyer, I have learned that in order to succeed in raising funds as a nonprofit organization, we must think and act like a business. What makes us different is that our bottom line is not just generating dollars, but more resources and, ultimately, more opportunities for the people we serve.  Read More >>

Companies Mentioned:

4 Online Giving Best Practices From a Giving Tuesday Campaign

The University of Cincinnati Foundation nearly doubled the number of gifts it received this Giving Tuesday. Here are the four online giving best practices it gleaned from the campaign.  Read More >>

Companies Mentioned:

Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes.  Read More >>


Sustaining Your Sustainers: Taking Your Monthly Giving Program to the Next Level

The key to success with monthly giving programs is stewardship. Building and maintaining strong relationships with monthly donors are essential.  Read More >>