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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Ruthlessly Practical Fundraising

Gail Perry
Focus Board Members on Raising Friends for the Cause
Oct 1, 2014

You have to ask your board members to pull in their networks and introduce your organization to everybody they know....



Get What You Give

Joe Boland
Engage P2P Infographic: One Month of the ALS Ice Bucket Challenge
Oct 1, 2014

Check out this infographic from online fundraising platform RallyBound on what the ALS Ice Bucket Challenge helped the ALS Association...



Navigating Off the Napkin

Angie Moore
Omnichannel vs. Multichannel
Sep 30, 2014

Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.
...



Connections

Jeff Schreifels
5 Ways to Report Back to Donors on Their Gifts' Impact
Sep 29, 2014

You have no choice other than to report back to donors — not if you want to grow and not...



Outside Counsel

Willis Turner
2 Steps to Getting the Second Gift
Sep 29, 2014

When we know how to reinforce donors' decisions to give and help them maintain the warm feeling of helping, everybody...



Pay It Forward

F. Duke Haddad
Major and Planned Gifts: How to Engage Professionals on Their Own Terms
Sep 26, 2014

Major-gifts and planned-gifts officers constantly seek ways to engage with prospects and donors. Every technique is used on a daily...



Old Dog Fundraising

Pamela Barden
6 Ideas for Dealing With 'Take Me Off Your List' Requests
Sep 25, 2014

How do you handle donor requests to be removed from your list? This may surprise some of you, but, "Duh!...



Bedrocks & Beacons

Jeff Jowdy
Stand Firm for Principles
Sep 24, 2014

When we cave in and take shortcuts, we truly shortchange the project at hand, the mission of our organization, those...



Outrageous Hope

Margaret Battistelli
Engage P2P: Keeping it Lively Right Up to the End
Sep 9, 2014

If your organization does P2P fundraising — or if you wish it would — I hope you'll join us in...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



6-Second Fundraising: How to Charm Online Donors With Digital Storytelling

Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.

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Gamification: Incentivize Your Constituents to Act

"Gamification" is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you've thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn't need to just be a buzzword, and it doesn't need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through

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The Perfect Recipe for Donor Prospect List Segmentation

Looking for the perfect recipe for donor prospect list segmentation? With just a few ingredients, you can tailor every donor prospect acquisition effort.

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6 Keys to Fundraising Success With Millennials

Knowing how to effectively interact with the younger generation is imperative to successful fundraising efforts. Here are six tips to help you fundraise with the millennial generation.  Read More >>

Companies Mentioned:

Why Coordination Is a Crucial Component of Your Funding Strategy

Organizations require consistent, diverse funding streams to keep vital programming alive. However, many organizations lack comprehensive strategic plans that integrate philanthropic giving and grant seeking as an active component of resource development.

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5 Reasons to Use Event Management Software to Plan Your Next Fundraising Event

Let the software do most of the work so you can concentrate on ensuring the most success for your fundraising events. Here are five ways event management software can make your job easier.

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5 Ways Nonprofits Can Gain Exposure Through Social Media

Learn how you can engage your supporters and keep them invested in your cause with five simple social-media tips.  Read More >>

Fundraising Wisdom From a 25-Year Pro: Connie Sanderson, Kurn Hattin Homes for Children

In the spirit of handing down wisdom from those who have forged a path before us, Connie Sanderson, co-executive director of Kurn Hattin Homes for Children, shares advice, tips and best practices she has gathered over her own quarter-century of fundraising success.
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3 Things You Can Do Now in Response to Current Fundraising Trends

With fewer lists coming onto the rental market, list universes shrinking so significantly and retention rates dropping, maintaining the status quo and hoping things improve is a death spiral. There are three things you must do now to be successful in the long run. There is nothing breakthrough here, and every charity claims it is doing these well, but my research indicates otherwise.   Read More >>

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3 Ways Fundraisers Can Leverage Telemarketing

Telemarketing is a critical piece of the multichannel fundraising puzzle. So, how can an organization leverage telemarketing to remind its donors why its work is so important? Here are three things to remember.
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4 Recommendations for Smart Interactive Investments

As your organization makes its interactive investment plans, especially with the common July 1 fiscal year around the corner, you can shine as a strategic leader. Consider these four recommendations.

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Controlling the Interactive Purse Strings

On the whole, nonprofit organizations are spending more on interactive solutions this year. And with good reason. Integrated websites are elevating donations to holistic mission experiences. Fundraising platforms are empowering donors to support the charities they love in a manner that suits them best. Mobile and social developments are reaching more constituents and driving increased engagement.

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Where Nonprofits Invest Their Interactive Dollars

As nonprofits develop their interactive strategies and budgets, they have the right idea: ensure the basics work and then make them work hard for you with effective engagement.

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