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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Outside Counsel

Willis Turner
There Are Some Surprise People in Your Fundraising Audience
Mar 30, 2015

Of course you should craft your appeals to resonate with the majority of your readers. But you should always allow...



Connections

Richard Perry
Make The Nonprofit Program Person Your Best Friend
Mar 30, 2015

Without a close and cooperative relationship with your nonprofit organization's program person you, as a major gifts officer, cannot succeed....



Pay It Forward

F. Duke Haddad
Understanding Why People Give
Mar 27, 2015

Statistically, more than one-third of all charitable dollars given annually in the United States is directed to religion, and research...



Peeling the Onion

Katrina VanHuss
Vas Madness: What Nonprofits Can Learn From a March Madness Trend
Mar 27, 2015

Urologists noticed a bump in vasectomies at the start of March Madness, and they took action. Vas Madness was born....



It's Your Turn

Larry C Johnson
Celebrating Your Volunteers
Mar 26, 2015

Kudos to those dedicated nonprofit development professionals who celebrate their volunteers. Those who know — and believe — that it's...



Old Dog Fundraising

Pamela Barden
4 Fundraising Questions I Can't Answer
Mar 26, 2015

Here are four fundraising questions I can't answer that have been haunting me lately....



Bedrocks & Beacons

Jeff Jowdy
How Is Your Fundraising Ground Game?
Mar 25, 2015

Never forget the ground game. At the end of the day, our biggest success lies in the personal connection —...



Get What You Give

Joe Boland
NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment
Mar 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products...



Navigating Off the Napkin

Angie Moore
8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data
Mar 24, 2015

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and...



Ruthlessly Practical Fundraising

Gail Perry
5 Keys to Get in the Door With a Mega-Capacity Donor
Mar 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door?...



Digging Deeper

Matt Hugg
Go for the Green: Prepare for Year-End Fundraising Today
Mar 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



Everything That Is Wrong With Our Retention Programs and How to Put Them Right

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they continue to run them. It would be funny if it wasn't tragic.  Read More >>

5 Keys to a Successful Shoe Fundraising Drive

Shoe drive fundraising events are a fast, easy and innovative way to raise money for your organization and make a greater impact than you thought possible.  Read More >>

3 Qualities of Millennials That Can Be Leveraged for Nonprofit Success

Here are three ways the qualities of millennials, often seen as negative, can be leveraged for nonprofit success.  Read More >>

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A Much Better Way to Make Money Than Fundraising

The opinions, thoughts and feelings of our prospects, supporters and donors exist whether we seek them or not; 100 percent of the risk lies in ignoring them.

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5 Ways to Attract Corporate Volunteers

Corporate volunteers can be a big help to any nonprofit. Here are five quick ways to attract them.  Read More >>

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Does Bad Software Hurt Nonprofits?

The short answer is yes. If your data-tracking systems need their own organization charts or binders full of complicated instructions, then your software infrastructure is definitely broken.  Read More >>

4 Nonprofit Giving Predictions for 2015

Here are four nonprofit giving trends gleaned from data pulled from thousands of donations made last year through Fashion Project to a wide variety of nonprofit types.  Read More >>

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The Evil Plan Behind Gaining Human Compliance

My scope of work for clients kept broadening until one day I realized that desire for recognition was a much more powerful motivator than I had originally thought. And, I realized that the same human inclinations work in the other parts of my life in which I need to get people to do stuff — leading a company, raising teenagers, serving on boards, trying to buy big-ticket items for less ...

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Why Nonprofits Should Run Like Businesses

Throughout my career, as a "reformed" lawyer, I have learned that in order to succeed in raising funds as a nonprofit organization, we must think and act like a business. What makes us different is that our bottom line is not just generating dollars, but more resources and, ultimately, more opportunities for the people we serve.  Read More >>

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4 Online Giving Best Practices From a Giving Tuesday Campaign

The University of Cincinnati Foundation nearly doubled the number of gifts it received this Giving Tuesday. Here are the four online giving best practices it gleaned from the campaign.  Read More >>

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Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes.  Read More >>

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Sustaining Your Sustainers: Taking Your Monthly Giving Program to the Next Level

The key to success with monthly giving programs is stewardship. Building and maintaining strong relationships with monthly donors are essential.  Read More >>

Donor vs. Investor: An Important Fundraising Distinction

What exactly is a nonprofit investor? There are several very distinct differences between nonprofit donors and nonprofit investors and how each thinks. Take a look.  Read More >>