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ProSpeak

By Who's Up Next?

About ProSpeak

Essays about the nitty-gritty of fundraising, written by the people who do it every day

 

Outside Counsel

Willis Turner
Print This Blog: 10 Fundraising Copywriting Guidelines
Mar 2, 2015

The 10 tips below are basic copywriting guidelines that will help you every time you write a fundraising letter, email...



Connections

Richard Perry
The Case of the Major Gifts Fundraising Employee Who Didn’t Fit
Mar 2, 2015

A sad situation I observe very frequently is a major gifts manager whose primary skill set is major gifts but...



Pay It Forward

F. Duke Haddad
Nonprofit Leadership: Succession Planning Is a Must
Feb 27, 2015

If you ask most senior-level nonprofit professionals they would admit succession planning doesn't exist or the plan sits and gathers...



Peeling the Onion

Katrina VanHuss
I Am a Paid Volunteer Fundraiser
Feb 27, 2015

"We pay volunteers to fundraise." Even as I write this sentence I realize that the words themselves sound ludicrous. And...



Get What You Give

Joe Boland
Washington Nonprofit Conference Keynote: 'Will the Mail Be There in the Future?'
Feb 26, 2015

Robert Taub, acting chairman of the U.S. Postal Regulatory Commission, summed up the state of the USPS in 2015 during...



It's Your Turn

Larry C Johnson
Danger: Icky Money Ahead! — When Nonprofit Leaders Won't Ask Volunteers
Feb 26, 2015

Volunteers want you to succeed. These true believers will be more than happy to provide financial resources if you ask...



Old Dog Fundraising

Pamela Barden
6 Habits of Fundraising Excellence
Feb 26, 2015

Knowledge matters in fundraising, but that's not all. What each of us brings to the job matters, and I am...



Ruthlessly Practical Fundraising

Gail Perry
The Fastest Way to Turn Off Your Major Donor Prospect
Feb 25, 2015

There is one important thing you can do to ruin your chances with a major donor. It's when you are...



Bedrocks & Beacons

Jeff Jowdy
Do Your Donors Feel Appreciated and Part of a Worthwhile Group?
Feb 18, 2015

Be a worthy cause, and be a group that people want to be associated with — from your mission to...



Navigating Off the Napkin

Angie Moore
Navigating Off the Napkin: 75 Nonprofit Fundraising Posts Later, Part 2
Feb 17, 2015

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise...



Hump Day Hullabaloo

Jo Sullivan
Hump Day Hullaballoo: Sometimes It's Hell in the Hallway
May 22, 2013

This week, as I transition into my new position as interim executive director at Save the Chimps, we're talking about...



Get Engaged

Margaret Battistelli
What's Cooking in 2015?
Jan 7, 2015

Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects...



Donor Trippin'

Nick Allen
Is There an App for Us?
Jul 1, 2014

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an...



Raising the Possibilities

Thaddeus B. Kubis
Recurring Themes: The Case for Integrated Marketing Communications, Part 2
Dec 27, 2013

Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to...



3 Qualities of Millennials That Can Be Leveraged for Nonprofit Success

Here are three ways the qualities of millennials, often seen as negative, can be leveraged for nonprofit success.  Read More >>

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A Much Better Way to Make Money Than Fundraising

The opinions, thoughts and feelings of our prospects, supporters and donors exist whether we seek them or not; 100 percent of the risk lies in ignoring them.

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5 Ways to Attract Corporate Volunteers

Corporate volunteers can be a big help to any nonprofit. Here are five quick ways to attract them.  Read More >>

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Does Bad Software Hurt Nonprofits?

The short answer is yes. If your data-tracking systems need their own organization charts or binders full of complicated instructions, then your software infrastructure is definitely broken.  Read More >>

4 Nonprofit Giving Predictions for 2015

Here are four nonprofit giving trends gleaned from data pulled from thousands of donations made last year through Fashion Project to a wide variety of nonprofit types.  Read More >>

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The Evil Plan Behind Gaining Human Compliance

My scope of work for clients kept broadening until one day I realized that desire for recognition was a much more powerful motivator than I had originally thought. And, I realized that the same human inclinations work in the other parts of my life in which I need to get people to do stuff — leading a company, raising teenagers, serving on boards, trying to buy big-ticket items for less ...

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Why Nonprofits Should Run Like Businesses

Throughout my career, as a "reformed" lawyer, I have learned that in order to succeed in raising funds as a nonprofit organization, we must think and act like a business. What makes us different is that our bottom line is not just generating dollars, but more resources and, ultimately, more opportunities for the people we serve.  Read More >>

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4 Online Giving Best Practices From a Giving Tuesday Campaign

The University of Cincinnati Foundation nearly doubled the number of gifts it received this Giving Tuesday. Here are the four online giving best practices it gleaned from the campaign.  Read More >>

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Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes.  Read More >>

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Sustaining Your Sustainers: Taking Your Monthly Giving Program to the Next Level

The key to success with monthly giving programs is stewardship. Building and maintaining strong relationships with monthly donors are essential.  Read More >>

Donor vs. Investor: An Important Fundraising Distinction

What exactly is a nonprofit investor? There are several very distinct differences between nonprofit donors and nonprofit investors and how each thinks. Take a look.  Read More >>

The Winning Nonprofit Digital Stories From TechSoup's Storymakers Contest

We were blown away by the global participation in this year's campaign. Without further ado, we're thrilled to announce the winners of TechSoup's Storymakers 2014 contest and to share their words about storytelling.

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Finding FQHC Funding: Foundation Grantseeking for Community Health Centers

It is clear that foundation opportunities exist, but many FQHCs lack the grant sophistication to identify, target and secure these funds. To mitigate these barriers to funding, relying on grant professionals to prospect for key grantseeking priority areas, develop research-based programs, and submit competitive proposals will be critical to FQHCs' long-term grantseeking success in the post-ACA era.

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