Communities

  • Acquisition/Prospecting
    • Techniques used to pinpoint potential first-time donors based on their capacity for and interest in giving, as well as to their affinity to the prospecting organization - and the specially tailored campaigns used to move them to action.
  • Animal Welfare
    • Organizational mission that focuses on the safety, protection, preservation, health and welfare of any animals, from pets to wildlife.
  • Annual Campaigns
    • Organizations' yearly efforts to pump up its operating budget by bringing in new donors, upgrading current donors and encouraging ongoing giving.
  • Arts/Culture
    • Organizational mission that supports music, visual and performing arts, literature, crafts, and cultural/historical interests, etc.
  • Associations
    • Nonprofit entities that bring together members with a common interest for the purpose of supporting and forwarding that interest.
  • Auctions
    • Fundraising events where supporters bid -- either silently or audibly -- on donated items, with proceeds benefitting the sponsoring organization.
  • Awards
    • Recognition of outstanding fundraising efforts or philanthropic work.
  • Boards and Volunteers
    • Unpaid supporters of an organization who function as regulators/fundraisers/representatives of the organization (board members) or who donate their time to work on behalf of the organization's mission (volunteers).
  • Capital Campaigns
    • Campaigns used to raise money to support the purchase, building or upgrading of physical structures association with a nonprofit organization.
  • Cause Related
    • Fundraising programs where for-profit entities uses the name of a nonprofit organization to promote its products and in return provides financial support to the organization.
  • Children
    • Organizational mission that focuses on the health and welfare of persons under age 21.
  • Corporate Partnerships
    • Fundraising arrangements in which nonprofit organizations team up with for-profit entities for mutual financial and brand-strengthening opportunities.
  • Direct Response
    • Fundraising medium that approaches donor one on one, such as direct mail and telefundraising, and that requests a specific action on their part.
  • Donor Recognition
    • The practice of acknowledging donor or volunteer contributions through personal letters, awards, gifts, public displays, etc.
  • Education/Schools
    • Organizational mission that focuses on matters of teaching and learning
  • Endowments
    • Restricted funds in which the principal remains intact while an organization uses investments made from it as a souce of income.
  • Environment
    • Organizational mission that focuses on protection and perservation of Earth's natural assets.
  • Ethics/Accountability
    • Proper individual and organizational conduct when it comes to transparency, use of funds, fundraising techniques, and donor data and privacy.
  • Events
    • Special functions designed to raise money and/or awareness for an organization, breed familiarity among supporters and encourage increased and ongoing involvement with an organization.
  • Faith Based/Religion/Churches
    • Organizational mission that focuses on religious institutions and/or works based on the beliefs of a particular denomination or with an overall spiritual element.
  • Health/Hospitals
    • Organizational mission that focuses on relieving medical/social/political ills and human suffering around the world.
  • International Relief
    • Organizational mission that focuses on relieving medical/social/political ills and human suffering around the world.
  • Major Gifts
    • As determined by individual organizations, a significant contribution that takes a donor to a higher, more personalized level of relationship management.
  • Membership
    • Nonprofit entity that offers special benefits to dues-paying members and that might also raise funds through traditional fundraising.
  • Merchandising
    • Practice of nonprofit organization raising funds by producing or lending its name to items that are sold to the general public either in stores or catalogs or via Web site.
  • Mission/Donor Demographics
    • Profiles of various elements of the giving public and their propensity to give to a specific cause or organization.
  • Multichannel/Integration
    • A faceted, carefully choreographed fundraising program that combines any number of diverse mediums (direct mail, Internet, telephone, face to face, etc.) to reach donors.
  • Planned Giving
    • That aspect of development that allows donors to either leave assets to nonprofit organization as part of their estate after death or to arrange to invest money in such a way that both the donor and organization receive benefits from it.
  • Politics
    • Organizational mission that focuses on government-related causes/candidates.
  • Premiums/Freemiums
    • Products sent to donors either upfront as an inducement for giving or on the back end as a thank-you for giving.
  • Prospect Research
    • The practice of and techniques for pinpointing potential givers, either for the first time or for major or planned gifts.
  • Retention/Renewal/Lapsed Donors
    • Strategies for encouraging donors to continue giving after the initial gift or to begin giving again after a period of non-giving.
  • Social Service/Public Welfare/Human Services
    • Organizational missions that focus on the betterment of living and working conditions for all segments of society.
  • Strategy
    • Umbrella term for best practices, techniques, tactics for effective fundraising.
  • Sweepstakes
    • Fundraising tactic in which donors are offered a chance to win cash and prizes in return for sending a contribution.