July 2008 Issue

FundRaising Success - July 2008

Cover Story

Converging Technologies - July 01, 2008
When FundRaising Success first came into existence in 2003, the Internet (as a fundraising tool) hung plump and juicy, like a peach at the top of a tree, not quite ripe — and just out of reach. In the...

Current Features

45 Easy Ways to Cultivate High-Value Donors - July 01, 2008
Like it or not, the majority of our major-gifts prospects simply are not impressed with our technical knowledge. Instead, they want a birthday card, a phone call or a heartfelt thank-you. Below are 45...

Columns

Useful Truths: Apply With Care - July 01, 2008
No matter how good an idea is, it can hurt you if you do it wrong.
From Snoring to Soaring - July 01, 2008
The fine art of producing a relevant, moving and — most importantly — interesting newsletter.

Departments

List Look - July 01, 2008
Adventurous Travelers: Target 2.8 million individuals who travel mostly for pleasure and adventure. Price: $85/M. Call: Byrum & Fleming, 415.457.1700; e-mail info@byrumfleming.com; or visit www.byrumfleming.com Archaeological...
Web Watch: Seedco - July 01, 2008
This economic-opportunities organization needs to get more personal with visitors and potential donors.
Scary New Worlds - July 01, 2008
A few years ago, I jumped into the virtual world known as Second Life. I created an avatar that was much thinner, much prettier and decidedly more exotic than I am (she looked a lot more like Angelina...