Exclusive Content

ProSpeak


Each week, ProSpeak will spotlight Web-only, FundRaising Success-exclusive content provided by fundraising professionals at various agencies, consultancies and service/technology providers that serve the nonprofit sector. Check in each Monday for a new column, and be sure to add comments and ask questions through our convenient "comments" system. Check back daily for responses from the author or editor.

Special Events with a Virtual Twist

Spring — which, believe it or not, really is coming soon — is an exciting time. People emerge from hibernation, outdoor activities are on the rise, and nonprofits tap into the renewed energy of their staff,...
Embracing Nonprofit 2.0 in Your Organization

With Web 2.0, as with all emerging technologies, there is a fine balance with what to use, what to lose and where to start. What is clear though, is that nonprofits need to embrace these technologies to...
Weaving an Effective Web Experience: Part 2 How does your site compare?

Blackbaud recently conducted an assessment in an effort to help nonprofit organizations evaluate their current Internet marketing efforts. In this second look at the results, we’ll delve into the “Visit...
The Give and Take of Premium Mailings

“The large print giveth and the small print taketh away.”

— Tom Waits
Listservs: Online Communities for Grownups

Today’s hottest buzzword is “Web 2.0.” And despite the youthful demographic that MySpace, Facebook and YouTube attract, nonprofit marketers are jumping on the bandwagon to run fundraising and friendraising...

Easier Said Than Done / Now You've Read It All


Check this spot each month for new, Web-exclusive content by FundRaising Success columnists Jeff Brooks and Jim Hussey. Jim's column, Now You've Read It All, will alternate with Jeff's new column, Easier Said Than Done. When one is on the Web site, you'll find the other in print. And don't miss your chance to talk back to Jim and Jeff via our convenient "comments" function.

Don’t Write Off Direct Mail

It’s trending up, not down.

Night of the Brand Shamans

Something strange often happens when nonprofits turn their attention to branding. Here’s how you can avoid the nightmare branding sometimes unleashes on unwary organizations.

You can sense the evil magic,...
Telemarketing … the ‘Necessary Evil’

First, let me apologize to all of my friends and colleagues in the telemarketing industry for the above headline.

In fact, many of the telemarketers I know are some of the best and most ethical marketers...
Web Exclusive: How to Survive Donor Complaints

If you were an evil person (which, of course, you aren’t), and you wanted to do serious harm to a nonprofit organization (which, of course, you don’t), here’s an easy way: Find out about its most successful...
The Summer Mating Ritual of the RFP

Ah, it’s summer. Such a wonderful time of year. The sun is shining. Flowers are in bloom. Butterflies and bumblebees fill the air. Sweethearts walk hand in hand.

And dissatisfied nonprofit organizations,...