FEATURES

Top Nonprofit Taglines
Organizations that play the branding game — and play it well — are part of a growing trend of thriving nonprofits whose mottos help to build awareness of their value and put them in donors’ “hearts, minds, schedules and wallets,” says Nancy Schwartz, president of Nancy Schwartz & Co. and blogger at GettingAttention.org.

The 2008 Getting Attention Nonprofit Tagline Award Competition, which originated when so many nonprofits submitted taglines to the recent Getting Attention survey on nonprofit taglines, showed that to be true.

The entire list of submitted taglines, details on finalists, and award winners and survey findings will be featured in The Nonprofit Tagline Report. The survey, implemented December 2007 through January 2008, investigated styles, usage trends, and what’s working and what’s not in nonprofit taglines based on data provided by 1,900 nonprofit communicators.

Meet Our Advisors: Katya Andresen
Through the end of the year, we’ll be running a “Meet Our Advisors” feature as a way to introduce readers to the members of our Editorial Advisory Board.

This week, meet Katya Andresen, vice president of marketing for Network for Good , a charitable giving portal that aims to make it simple and affordable for nonprofits to recruit donors and volunteers via the Internet. Andresen develops and executes NFG’s marketing strategy, including consumer outreach, media relations, corporate partnerships and nonprofit marketing.

Grew up in: Chapel Hill, N.C.

QUICK HIT

Webinar on Multichannel Fundraising
No matter how you feel about any particular fundraising strategy — love direct mail … hate telefundraising … hot for Web-based stuff — there’s no denying that true fundraising success comes from the seamless integration of strategies and techniques. In FundRaising Success’ July webinar, Jono Smith, director of marketing for Network for Good, talks with a pair of nonprofits about their successful multichannel campaigns and offers tips on how you can re-create their success. Join Jono and other fundraising professionals at 2 p.m. on July 30 as they examine the value of the multipronged approach to fundraising, tips on consistent messaging and creative, and real-life examples and results. For more information or to register, click here.

EDITORIAL DIGEST

Nurturing Major-Donor Relationships
Looking for easy, but thoughtful ways to engage your high-level donors? July’s story, “45 Easy Ways to Cultivate High-Value Donors,” can help.

Also, check out July’s special report on technology, which examines some of the new and exciting channels — from mobile to MySpace — available to innovative fundraisers.

FEATURED RESOURCES

QUOTE

“As a nonprofit, you are essentially a money-to-happiness conversion factory. It’s one of the greatest things you do. You are helping people create meaning in their lives and breaking free from delusional struggles to spend their way to happiness. So the next time you hear someone talk like they’re ashamed of fundraising, tell ’em to go be ashamed of something else. This one is to be proud of!”

— July 16, “Donors Buy Happiness Every Day,” posted by Jeff Brooks on his Donor Power Blog.