The weekly e-strategy guide from the editors of FundRaising Success Fundraising Success: FS Advisor
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Feature
Quick Hit
Webinar on Multichannel Fundraising

No matter how you feel about any particular fundraising strategy — love direct mail … hate telefundraising … hot for Web-based stuff — there’s no denying that true fundraising success comes from the seamless integration of strategies and techniques. In FundRaising Success’ July webinar, Jono Smith, director of marketing for Network for Good, talks with a pair of nonprofits about their successful multichannel campaigns and offers tips on how you can re-create their success. Join Jono and other fundraising professionals at 2 p.m. on July 30 as they examine the value of the multipronged approach to fundraising, tips on consistent messaging and creative, and real-life examples and results. For more information or to register, click here.

Blog
Sound Off
Quote

“As a nonprofit, you are essentially a money-to-happiness conversion factory. It’s one of the greatest things you do. You are helping people create meaning in their lives and breaking free from delusional struggles to spend their way to happiness. So the next time you hear someone talk like they’re ashamed of fundraising, tell ’em to go be ashamed of something else. This one is to be proud of!”

— July 16, “Donors Buy Happiness Every Day,” posted by Jeff Brooks on his Donor Power Blog.

Editorial Digest
Nurturing Major-Donor Relationships

Looking for easy, but thoughtful ways to engage your high-level donors? July’s story, “45 Easy Ways to Cultivate High-Value Donors,” can help.

Also, check out July’s special report on technology, which examines some of the new and exciting channels — from mobile to MySpace — available to innovative fundraisers.