Each week, ProSpeak will spotlight Web-only, FundRaising Success-exclusive content provided by fundraising professionals at various agencies, consultancies and service/technology providers that serve the nonprofit sector. Check in each Monday for a new column, and be sure to add comments and ask questions through our convenient "comments" system. Check back daily for responses from the author or editor.

Spring — which, believe it or not, really is coming soon — is an exciting time. People emerge from hibernation, outdoor activities are on the rise, and nonprofits tap into the renewed energy of their staff,...
Found in:
Auctions
| E-philanthropy

With Web 2.0, as with all emerging technologies, there is a fine balance with what to use, what to lose and where to start. What is clear though, is that nonprofits need to embrace these technologies to...
Found in:
E-philanthropy

Blackbaud recently conducted an assessment in an effort to help nonprofit organizations evaluate their current Internet marketing efforts. In this second look at the results, we’ll delve into the “Visit...
Found in:
Web Design
| E-philanthropy

“The large print giveth and the small print taketh away.” — Tom Waits
Found in:
Response Boosters
| Premiums/Freemiums

Today’s hottest buzzword is “Web 2.0.” And despite the youthful demographic that MySpace, Facebook and YouTube attract, nonprofit marketers are jumping on the bandwagon to run fundraising and friendraising...

Influential nonprofit fundraisers have long been admired for the boundless energy they put toward ensuring the success of the organizations and causes they champion. The continued passion and dedication...

Excuse me, but don’t I know you? Sure, I do. You “bought” me a drink at the open-bar cocktail reception at that fundraising conference a few months ago. And between bite-sized chunks of sharp cheddar and...

Yesterday I opened a fat envelope from Donors Choose, an innovative, education-funding nonprofit I’d given to earlier this year. The contents -- a dozen photos of giddy fourth-graders painting on canvases...
Found in:
E-philanthropy

The nonprofit world has a population problem. The number of nonprofit organizations has increased by 42 percent in the last decade alone. And with the IRS granting nonprofit status to an average of 83...
Found in:
Multichannel

From a big- picture perspective, fundraising is fundraising, whether it’s online or offline. That said, understanding the differences between the two channels, and the advantages of integrating them, is...
Found in:
Multichannel