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FundRaising Success
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You've been sent an issue of FundRaising Success's Giving 2.0, an e-strategy guide for fundraising professionals looking to raise both funds and "friends" through the latest technologies and and online techniques. --- * Web 2.0 and Social Networking Survey * Reprinted from TechSoup. Read Full Story http://www.fundraisingsuccessmag.com/giving/story/story.bsp?sid=114038&var=story ---
* Online Marketng Tips for Nonprofits * 1. Direct response basics still apply. While it’s sexy to have a social-networking or mobile-platform strategy, just remember that none of those mediums are proven fundraising vehicles yet. Even for-profit companies with large marketing budgets haven’t quite cracked MySpace, Facebook or advertising on iPhones. Stick to the basics for now — renewals, monthly giving, tell-a-friend, and simple, easy to navigate campaigns. Make sure you have a clear opt-in and privacy policy. And — of course — always remember the importance of a prompt thank-you. Read Full Story http://www.fundraisingsuccessmag.com/giving/story/story.bsp?sid=113965&var=story ---
* * “It’s very easily mocked. People are afraid of it.” Read Full Story http://www.fundraisingsuccessmag.com/giving/story/story.bsp?sid=113967&var=story ---
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