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Search results for "Robin Fisk"
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Guiding Donors’ Journeys With Your Database System
July 27, 2010 From FS Advisor
When a donor makes his or her first gift, he or she may not realize it, but you’re hoping it’s the first step of a long journey of support for your cause. It’s your job as a fundraiser to take first-time donors through that journey and present them with opportunities to extend and deepen their support.
July 27, 2010 From FS Advisor
When a donor makes his or her first gift, he or she may not realize it, but you’re hoping it’s the first step of a long journey of support for your cause. It’s your job as a fundraiser to take first-time donors through that journey and present them with opportunities to extend and deepen their support.
Building Trust With Donors: Are You Secure?
July 6, 2010 From FS Advisor
One thing you learn in management school is that trust, like respect, is given — not taken. It has to be earned over a long period of time and can be easily eroded by a single mishap. That is equally true of the relationship between fundraiser and donor. The fundraiser communicates the need, and the donor trusts the fundraiser as a representative of the cause to be a responsible steward of the donated money. One slip and the donor’s confidence in the cause’s ability to use the gift wisely may be damaged.
July 6, 2010 From FS Advisor
One thing you learn in management school is that trust, like respect, is given — not taken. It has to be earned over a long period of time and can be easily eroded by a single mishap. That is equally true of the relationship between fundraiser and donor. The fundraiser communicates the need, and the donor trusts the fundraiser as a representative of the cause to be a responsible steward of the donated money. One slip and the donor’s confidence in the cause’s ability to use the gift wisely may be damaged.
The Frontier of Social Media and Fundraising: What to Expect?
June 1, 2010 From FS Advisor
According to a survey ASI conducted around nonprofits’ IT challenges and opportunities in 2010, organizations have faith in social media. And for many, it is faith — that is “being sure of what we hope for and certain of what we do not see” — as opposed to experience.
June 1, 2010 From FS Advisor
According to a survey ASI conducted around nonprofits’ IT challenges and opportunities in 2010, organizations have faith in social media. And for many, it is faith — that is “being sure of what we hope for and certain of what we do not see” — as opposed to experience.
May 11, 2010 From FS Advisor
"If you want loyalty, get a dog" — so said Sam Walton, founder of Wal-mart. That’s the attitude of some businesses, and sure enough, their customers roam from vendor to vendor seeking the lowest price, without demanding high levels of customer service. These businesses are happy and indeed set up to comply — short-term relationships, no questions asked and no hard feelings when the relationship is over.
i on Fundraising Technology: Your Online Presence — Is a Web Site Enough?
March 23, 2010 From FS Advisor
Is Google stealing traffic from your Web site? Maybe not intentionally, but the increasing sophistication of the search engine giant’s results page may be diverting your current donors and potential ones away from the very messages you want them to read. Try searching for any reasonably well-known charity on Google, and you’ll get the search engine’s results page, which is known as a SERP in the IT business.
March 23, 2010 From FS Advisor
Is Google stealing traffic from your Web site? Maybe not intentionally, but the increasing sophistication of the search engine giant’s results page may be diverting your current donors and potential ones away from the very messages you want them to read. Try searching for any reasonably well-known charity on Google, and you’ll get the search engine’s results page, which is known as a SERP in the IT business.
February 16, 2010 From FS Advisor
Technology, properly applied, can be a great enabler. But, having glimpsed the possibilities, the challenges of achieving it can be frustrating to fundraisers, who want to provide their supporters with a smarter online experience.
Internal Vs. External Tools: Determining the Best Approach to Social-Media Marketing
January 12, 2010 From FS Advisor
A June 2009 study from the University of Massachusetts Dartmouth’s Center for Marketing Research found that 89 percent of nonprofits are using some form of social media, and these organizations now are outpacing businesses and even academic institutions in their adoption of social networking tools. With more than 400 Web sites and tools out there, according to research conducted by David Nour, managing partner of consulting firm The Nour Group Inc., how do nonprofits and associations know where to start? How do they to determine what components fit into their social media marketing strategy? This article will offer some information on internal versus external social media tools and how organizations can take advantage of them, to maximize their marketing efforts.
January 12, 2010 From FS Advisor
A June 2009 study from the University of Massachusetts Dartmouth’s Center for Marketing Research found that 89 percent of nonprofits are using some form of social media, and these organizations now are outpacing businesses and even academic institutions in their adoption of social networking tools. With more than 400 Web sites and tools out there, according to research conducted by David Nour, managing partner of consulting firm The Nour Group Inc., how do nonprofits and associations know where to start? How do they to determine what components fit into their social media marketing strategy? This article will offer some information on internal versus external social media tools and how organizations can take advantage of them, to maximize their marketing efforts.
The Nonprofit Market: A Look Back and a Look Ahead
December 29, 2009 From FS Advisor
Looking back on the year, 2009 can be characterized as a rollercoaster ride for nonprofits. Fearing the worst, the industry so far has seen an 11 percent decrease in donations, according to a September 2009 report by the Charities Aid Foundation and National Council for Voluntary Organisations. This has been especially hard on small organizations, with many of them getting squeezed out by their larger, more national counterparts. At the same time, many charities with similar missions have come together, creating partnerships or merging in order to survive the economic downturn — and ensure the proper support for their causes. Although this has been a difficult time for nonprofits, 2009 has made organizations aware of how they need to shape up.
December 29, 2009 From FS Advisor
Looking back on the year, 2009 can be characterized as a rollercoaster ride for nonprofits. Fearing the worst, the industry so far has seen an 11 percent decrease in donations, according to a September 2009 report by the Charities Aid Foundation and National Council for Voluntary Organisations. This has been especially hard on small organizations, with many of them getting squeezed out by their larger, more national counterparts. At the same time, many charities with similar missions have come together, creating partnerships or merging in order to survive the economic downturn — and ensure the proper support for their causes. Although this has been a difficult time for nonprofits, 2009 has made organizations aware of how they need to shape up.
October 2009 From FundRaising Success
For nonprofits involved in fundraising, segmentation is nothing new. But in the current economic climate, every activity requires review and analysis. Reviewing your segmentation strategy provides opportunity to not only increase ROI now, but to position your organization to prosper when the economy turns around.
Electronic Communications Pays Off: How to Get Returns
January 6, 2009 From FS Advisor
January 6, 2009 From FS Advisor
If fundraising is the communication of a need in order to elicit a philanthropic response, then it’s obvious that in order to raise funds, you need to get the communication part right. The digital age was supposed to make things easier, but are we taking full advantage of electronic communications?
The fact that you can process a donation electronically makes it more convenient, but it doesn’t necessarily mean an increase in donation revenue. This was the first mistake by the sector — we thought that opening up donation pages on our Web sites would attract large numbers of new donors. But apart from isolated cases, that didn’t happen. And while e-mail also has become part of our communication strategy to existing supporters, we’re still struggling to see the digital age improve donor acquisition.
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