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March 2010 From FundRaising Success
Earlier this year, I participated on a panel about blogging for nonprofits at the Ad Council. The room was full of nonprofit people trying to understand what blogging is, if their organizations should be doing it and how it's done. To prepare for the talk, the Big Duck staff and I reviewed dozens of sites hoping to find out how organizations use blogging to enhance their programs, advocacy and fundraising communications. We reached out to nonprofits via Twitter, Facebook, e-mail and, oh yeah, conversation. We looked at who is blogging in organizations of all sizes, how the blogs relate to their primary Web sites, who is commenting, and who is doing something fresh or unexpected.
February 2010 From FundRaising Success
Back in 2008, many Americans got their first taste of social networking for good through the Web site mybarack obama.com (or "MyBO" as it came to be known). The site engaged Barack Obama supporters online with a goal of inspiring action offline — attending events, canvassing, phone banking and, of course, donating.
Q-and-A With 'Brandraising' Author Sarah Durham
January 12, 2010 From FS Advisor
The book “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications,” by Sarah Durham, offers nonprofit organizations strategies to communicate more effectively using limited resources — which has become an even greater challenge for many nonprofits, large and small, in today's struggling economy.
January 12, 2010 From FS Advisor
The book “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications,” by Sarah Durham, offers nonprofit organizations strategies to communicate more effectively using limited resources — which has become an even greater challenge for many nonprofits, large and small, in today's struggling economy.
January 2010 From FundRaising Success
Lynn Edmonds, president, L.W. Robbins AssociatesLoyal donors are being conservative but holding on. Since the spring, we have seen a slight increase in giving in some audiences but not all. And in certain cases, we have been able to reactivate lapsed donors by decreasing the gift asks.
September 2009 From FundRaising Success
Most of the nonprofit techies I know have a laptop appendage — an extra (digital) limb, of sorts — attached to their bodies. Not so with fundraisers. As a breed, fundraisers are "people people" — they spend their time cultivating relationships by phone and face to face. Sure, you know how to use a computer, but when it comes down to the big ask, you've got to get out from behind your desk, right?
July 2009 From FundRaising Success
President Obama is a stellar communicator, something even most people who disagree with his policies will admit. It goes beyond his abilities as a speechmaker. His campaign featured a message of change. And the message never wavered over two years, beyond that shift from the primary (“Change you can believe in”) to the general election (“The change you need”). The focus was always on “you,” his audience — supporters, potential supporters and even rivals.
March 2009 From FundRaising Success
For fundraisers, the first quarter of the year is as much a time to look back as ahead. It’s a time to find out how year-end appeals tallied up, to assess how winter events performed and perhaps to report back to the board on what it all means.
March 2009 From FundRaising Success
Yesterday, the mother of a sick child Googled the name of a devastating disease. She got thousands of results, but the ones that interested her the most were links to your organization’s Web site; two stories from the national media; a handful of online support groups for patients and their families; a general health Web site with online communities dedicated to the disease; and one site focused exclusively on a heartsick father’s negative experience with an operator on your organization’s support line.
March 2009 From FundRaising Success
For fundraisers, 2008 was a year of change and challenge. Plummeting endowments, budget cuts and other lows added pressure to bring in new money while spending even less than before.
E-Mail Tips From the Obama Campaign
February 17, 2009 From FS Advisor
Tips about wildly successful fundraising and awareness strategies will continue to be culled from the Barack Obama 2008 presidential campaign for months to come. If you have passionate constituents, tasty pieces of breaking news can be effectively delivered to supporters’ cell phones, and you can leverage these numbers to activate your grassroots support — maybe even with mobile phone fundraising (“text to give”).
February 17, 2009 From FS Advisor
Tips about wildly successful fundraising and awareness strategies will continue to be culled from the Barack Obama 2008 presidential campaign for months to come. If you have passionate constituents, tasty pieces of breaking news can be effectively delivered to supporters’ cell phones, and you can leverage these numbers to activate your grassroots support — maybe even with mobile phone fundraising (“text to give”).
