The Fundraiser's Complete Source for Multichannel Strategy and Integration Techniques
Search results for Defenders of Wildlife
Found 11 item(s)Show Results By:
Found 11 item(s). Displaying 1-10
List Look
April 2009 From FundRaising Success
Following is a sampling of new-to-the-market and newly managed lists.
April 2009 From FundRaising Success
Following is a sampling of new-to-the-market and newly managed lists.
Tips for Growing Your E-mail List
March 31, 2009 From FS Advisor
In a free webinar last month titled "It's All About the List! How to Grow and Cultivate Your Most Valuable Online Asset" sponsored by Network for Good, Justin Perkins, director of nonprofit marketing strategy at Care2, an online community that allows people to sign and send petitions and take a variety of actions on behalf of nonprofit organizations, offered advice to charities interested in building their e-mail lists.
March 31, 2009 From FS Advisor
In a free webinar last month titled "It's All About the List! How to Grow and Cultivate Your Most Valuable Online Asset" sponsored by Network for Good, Justin Perkins, director of nonprofit marketing strategy at Care2, an online community that allows people to sign and send petitions and take a variety of actions on behalf of nonprofit organizations, offered advice to charities interested in building their e-mail lists.
Defenders of Wildlife Partners With Apparel Web Store to Raise Funds, Awareness
March 10, 2009 From News
Greater Than Goods, Des Moines, Iowa, has signed its first nationwide partner, Washington-based Defenders of Wildlife. For every eco-friendly Alternative Apparel shirt sold, $5 will be donated to help protect endangered species and preserve natural habitats. Greater Than Goods seeks nonprofit partners that align with its target audiences and market positioning. Besides using original cause-related apparel to fashion a fresh revenue stream for nonprofits, the web store connects people with their passions by providing a medium for organizations and visitors to share stories and build a community of giving.
March 10, 2009 From News
Greater Than Goods, Des Moines, Iowa, has signed its first nationwide partner, Washington-based Defenders of Wildlife. For every eco-friendly Alternative Apparel shirt sold, $5 will be donated to help protect endangered species and preserve natural habitats. Greater Than Goods seeks nonprofit partners that align with its target audiences and market positioning. Besides using original cause-related apparel to fashion a fresh revenue stream for nonprofits, the web store connects people with their passions by providing a medium for organizations and visitors to share stories and build a community of giving.
March 2009 From FundRaising Success
For fundraisers, the first quarter of the year is as much a time to look back as ahead. It’s a time to find out how year-end appeals tallied up, to assess how winter events performed and perhaps to report back to the board on what it all means.
Strengthening Your Online Presence: Now is the Time
December 2008 From GIVING 2.0
Many nonprofits are feeling the impact of the financial crisis — in particular those reliant on corporate gifts. Others are bracing themselves for challenging conditions. In difficult economic times, it can be a natural reaction to stop all new investments. Yet, building strong constituent relationships and acquiring new donors to replenish losses is more important than ever.Nonprofits must adopt a strategic approach to their fundraising investments, cutting less efficient areas and investing where gains can be realized. The traditional fundraising model has been in decline for some time. The financial crisis and competition for donor dollars has heightened the imperative to change models today, re-allocating investment from waning traditional fundraising approaches to new approaches that incorporate the online channel.
December 2008 From GIVING 2.0
Many nonprofits are feeling the impact of the financial crisis — in particular those reliant on corporate gifts. Others are bracing themselves for challenging conditions. In difficult economic times, it can be a natural reaction to stop all new investments. Yet, building strong constituent relationships and acquiring new donors to replenish losses is more important than ever.Nonprofits must adopt a strategic approach to their fundraising investments, cutting less efficient areas and investing where gains can be realized. The traditional fundraising model has been in decline for some time. The financial crisis and competition for donor dollars has heightened the imperative to change models today, re-allocating investment from waning traditional fundraising approaches to new approaches that incorporate the online channel.
Affinity Credit Card Offers
February 2008 From FundRaising Success
The second time I received multiple affinity credit card offers on the same day, I started paying attention. At first glance, with the exception of the nonprofit logos on the corner card of each outer envelope, they seem identical. All shout the 0 percent fixed introductory APR until 2009 — but smaller, thinner type qualifies what month the offer ends and that it’s only for cash advance checks and balance transfers. All but one have a personalized teaser letting me specifically know that this particular card is “The most rewarding card of all®.”
February 2008 From FundRaising Success
The second time I received multiple affinity credit card offers on the same day, I started paying attention. At first glance, with the exception of the nonprofit logos on the corner card of each outer envelope, they seem identical. All shout the 0 percent fixed introductory APR until 2009 — but smaller, thinner type qualifies what month the offer ends and that it’s only for cash advance checks and balance transfers. All but one have a personalized teaser letting me specifically know that this particular card is “The most rewarding card of all®.”
More, More, More!
December 2007 From FundRaising Success
What day is it? In the span of only a few weeks, I received four wall calendars, a personalized pocket planner, a checkbook-sized calendar and a wallet-sized booklet calendar. Not unusual at first glance. But that’s just the beginning! Two of the wall calendars also had back-end premium offers; the pocket planner came with a funky flat pen; and the checkbook-sized calendar came with lots of seriously glitzy stickers and other fun goodies.
December 2007 From FundRaising Success
What day is it? In the span of only a few weeks, I received four wall calendars, a personalized pocket planner, a checkbook-sized calendar and a wallet-sized booklet calendar. Not unusual at first glance. But that’s just the beginning! Two of the wall calendars also had back-end premium offers; the pocket planner came with a funky flat pen; and the checkbook-sized calendar came with lots of seriously glitzy stickers and other fun goodies.
Special Report: Multi-channel Fundraising
July 2007 From FundRaising Success
Nonprofit direct-response fundraising programs historically have centered around one channel, usually direct mail. But as other channels become more viable and new ones emerge — can you say W-E-B? — innovative organizations have become aggressive in incorporating them into their fundraising mix.
July 2007 From FundRaising Success
Nonprofit direct-response fundraising programs historically have centered around one channel, usually direct mail. But as other channels become more viable and new ones emerge — can you say W-E-B? — innovative organizations have become aggressive in incorporating them into their fundraising mix.
Creating a Fundraising Cocktail
February 2007 From FS Advisor
Integration was a definite buzzword at the DMA Nonprofit Federation 2007 Annual Washington Nonprofit Conference last month, along with multi-channel, mid-level and benchmarking. On the first day of the conference there were three sessions that focused specifically on integrating channels. In one of those sessions, “Integration: When 2+2=5 and How to Get Those Results,” Jeff Regen, vice president of online marketing and communications for Defenders of Wildlife, discussed some of the challenges DOW has had integrating its fundraising channels, and recommended some “good” practices based on its experiences. The objectives of DOW’s online efforts, Regen said, are fundraising, advocacy/activism, education and list growth. The
February 2007 From FS Advisor
Integration was a definite buzzword at the DMA Nonprofit Federation 2007 Annual Washington Nonprofit Conference last month, along with multi-channel, mid-level and benchmarking. On the first day of the conference there were three sessions that focused specifically on integrating channels. In one of those sessions, “Integration: When 2+2=5 and How to Get Those Results,” Jeff Regen, vice president of online marketing and communications for Defenders of Wildlife, discussed some of the challenges DOW has had integrating its fundraising channels, and recommended some “good” practices based on its experiences. The objectives of DOW’s online efforts, Regen said, are fundraising, advocacy/activism, education and list growth. The
Using E-Commerce to Raise Money and Build Stronger Relationshi
August 2005 From FS Advisor
E-Commerce: Raise Money, Build Constituent Relationships August 30, 2005 By Vinay Bhagat Through e-commerce, nonprofit organizations can raise new funds as well as attract new constituents, encourage them to get more involved, collect information about their interests and motivations, use that information to send more relevant communications and build relationships to encourage loyalty and ongoing support. Several nonprofit groups already run online stores using stand-alone e-commerce tools and services. For example, public radio stations sell premium items, such as videos and T-shirts, outside of pledge drives. However, many nonprofit professionals have not seriously considered e-commerce as a way to drive fundraising, erroneously believing
August 2005 From FS Advisor
E-Commerce: Raise Money, Build Constituent Relationships August 30, 2005 By Vinay Bhagat Through e-commerce, nonprofit organizations can raise new funds as well as attract new constituents, encourage them to get more involved, collect information about their interests and motivations, use that information to send more relevant communications and build relationships to encourage loyalty and ongoing support. Several nonprofit groups already run online stores using stand-alone e-commerce tools and services. For example, public radio stations sell premium items, such as videos and T-shirts, outside of pledge drives. However, many nonprofit professionals have not seriously considered e-commerce as a way to drive fundraising, erroneously believing
