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Interactive Fundraising: Test, Analyze, Repeat
March 9, 2010 From FS Advisor
Never before have the barriers to online fundraising been lower. Over the past couple of years, the challenges associated with the cost and technical expertise required to deploy online fundraising programs have just about disappeared. These developments have changed the rules of the game for professional fundraisers—putting the power of online programs firmly in their hands. Getting creative and demonstrating the courage to try new things have instead become the barriers.
March 9, 2010 From FS Advisor
Never before have the barriers to online fundraising been lower. Over the past couple of years, the challenges associated with the cost and technical expertise required to deploy online fundraising programs have just about disappeared. These developments have changed the rules of the game for professional fundraisers—putting the power of online programs firmly in their hands. Getting creative and demonstrating the courage to try new things have instead become the barriers.
Introducing Our New Advisor Columnists
March 2, 2010 From FS Advisor
This year, the FS Advisor is introducing several new columnists who will be writing regularly for the newsletter. These industry experts will address a variety of technology-related issues as they pertain to fundraising. They are:
March 2, 2010 From FS Advisor
This year, the FS Advisor is introducing several new columnists who will be writing regularly for the newsletter. These industry experts will address a variety of technology-related issues as they pertain to fundraising. They are:
The Rise of Mobile Giving
December 16, 2009 From GIVING 2.0
Global mobile statistics make Internet statistics look meager by comparison. Mobile subscriptions across the globe are expected to reach 4.6 billion by the end of this year, and mobile broadband subscriptions are estimated to top 600 million in 2009, having overtaken fixed broadband subscribers last year.
December 16, 2009 From GIVING 2.0
Global mobile statistics make Internet statistics look meager by comparison. Mobile subscriptions across the globe are expected to reach 4.6 billion by the end of this year, and mobile broadband subscriptions are estimated to top 600 million in 2009, having overtaken fixed broadband subscribers last year.
"How Does My Online Donation Page Look?" = The Wrong Question
November 18, 2009 From GIVING 2.0
For many of you the upcoming holiday season will be the busiest time of the year for donations, and an increasing portion of those donations are arriving via your Web site. As a result, more of you are paying attention to your online donation pages. If you’re like many of our clients, all kinds of people are providing input, opinion and even demands about what your online donation pages should look like: "Center this." "Add that image." "Add this video." "Make it look more like that other charity’s donation page." Any of this sound familiar?
November 18, 2009 From GIVING 2.0
For many of you the upcoming holiday season will be the busiest time of the year for donations, and an increasing portion of those donations are arriving via your Web site. As a result, more of you are paying attention to your online donation pages. If you’re like many of our clients, all kinds of people are providing input, opinion and even demands about what your online donation pages should look like: "Center this." "Add that image." "Add this video." "Make it look more like that other charity’s donation page." Any of this sound familiar?
Social Networks: How to Make Them Work for Your Nonprofit
September 16, 2009 From GIVING 2.0
The question many nonprofit leaders ask is, “How much time should I be spending on social media?” The answer depends on your goals.
September 16, 2009 From GIVING 2.0
The question many nonprofit leaders ask is, “How much time should I be spending on social media?” The answer depends on your goals.
The Tools Every Charity Should Have in Its Online Fundraising Toolbox
August 12, 2009 From GIVING 2.0
This month’s topic is dear to my heart. As the leader of a tool-building company, I spend a lot of time talking to organizations about the digital tools they’re using, the tools they like and the tools that don’t work. To keep this simple, I’ll group tools into categories or levels. Imagine you’re in the elevator of an e-philanthropy department store, and you’re ready to shop …
August 12, 2009 From GIVING 2.0
This month’s topic is dear to my heart. As the leader of a tool-building company, I spend a lot of time talking to organizations about the digital tools they’re using, the tools they like and the tools that don’t work. To keep this simple, I’ll group tools into categories or levels. Imagine you’re in the elevator of an e-philanthropy department store, and you’re ready to shop …
Fundraising Big Online: How Little Charities Are Punching Above Their Weight
July 15, 2009 From GIVING 2.0
I have found that when talking about great online fundraising campaigns, we often cite the work of very large, very well-known organizations. But most of you — by definition — are small and have less than a handful of staff. When you hear about the digital success of huge fundraisers it can be hard to connect all the dots in order to apply their lessons to your particular situation.
July 15, 2009 From GIVING 2.0
I have found that when talking about great online fundraising campaigns, we often cite the work of very large, very well-known organizations. But most of you — by definition — are small and have less than a handful of staff. When you hear about the digital success of huge fundraisers it can be hard to connect all the dots in order to apply their lessons to your particular situation.
The Search for Sneezers: How to Find Online Fundraisers in Epidemic Proportions
May 13, 2009 From GIVING 2.0
“What is a sneezer?,” you may ask. I’m borrowing the term from Malcolm Gladwell in his fantastic book, “The Tipping Point.” If you haven’t read this yet, please do; it will help you become a great digital fundraiser. Basically, a sneezer is someone who is particularly contagious. Epidemiologists who study the spread of disease through any population note that some people are more infectious than others. Much more infectious! In the context of this article, imagine that the sneezer is an online fundraiser for your cause who is particularly good at bringing in lots of online donations.
May 13, 2009 From GIVING 2.0
“What is a sneezer?,” you may ask. I’m borrowing the term from Malcolm Gladwell in his fantastic book, “The Tipping Point.” If you haven’t read this yet, please do; it will help you become a great digital fundraiser. Basically, a sneezer is someone who is particularly contagious. Epidemiologists who study the spread of disease through any population note that some people are more infectious than others. Much more infectious! In the context of this article, imagine that the sneezer is an online fundraiser for your cause who is particularly good at bringing in lots of online donations.
Online Giving vs. Online Fundraising
March 18, 2009 From GIVING 2.0
For many fundraising organizations, the first step to becoming digital is to create a Web site. Think of this Web site as the public lobby to your digital organization. A few questions: Is it tidy? Is it inviting? Is there a friendly receptionist?
March 18, 2009 From GIVING 2.0
For many fundraising organizations, the first step to becoming digital is to create a Web site. Think of this Web site as the public lobby to your digital organization. A few questions: Is it tidy? Is it inviting? Is there a friendly receptionist?
ROI in Digital Fundraising and Online Giving
January 21, 2009 From GIVING 2.0
When it comes to return on investment for a nonprofit's online fundraising and donations program there is no hard and fast digital metric that serves as the gold standard … yet. While some fundraisers have struck gold — generating 10 times their online investment in as little as three months, others just break even after three years of hard work. It's important that nonprofits and their teams have some shared perspective and collective agreement.
January 21, 2009 From GIVING 2.0
When it comes to return on investment for a nonprofit's online fundraising and donations program there is no hard and fast digital metric that serves as the gold standard … yet. While some fundraisers have struck gold — generating 10 times their online investment in as little as three months, others just break even after three years of hard work. It's important that nonprofits and their teams have some shared perspective and collective agreement.
