Direct-Mail Fundraising Package of the Week: 'Amnesty International'

Amnesty International is a fundraising organization that sends many different kinds of direct mail, but this oversize mail piece is a standout for a few reasons, including the outer and what's inside.

May 27, 2011

DirectMarketingIQ's Chief Content Officer Ethan Boldt takes you through this standout direct-mail package from Amnesty International.

Click here to download the direct mail package from DMIQTV.

This video feature was originally published in DirectMarketingIQ's weekly e-newsletter, Inside Direct Mail Weekly.

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“Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance marketing, will never find itself out of a job. And, believe it or not, the oft-neglected direct mail channel

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

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Direct-Mail Fundraising Package of the Week: 'Amnesty International'

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