Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent messaging — to fuel its fight for end-of-life rights....
Current Features
As I've looked at this whole area of proposal writing for major donors I find that a great deal of emphasis, by many authors, is placed on the actual writing of the case, proposal or whatever you want to call
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Columns
Yes, we need to keep developing networks of peers and supporting each other. We need to keep patting ourselves on the back and giving out awards for excellence and "badges of awesomeness." However, I think the time has come for...
Fairleigh Dickinson University broke out of this pattern via a deliberate, well-articulated restructuring. Here's FDU's strategy and results, and my recommendation of a four-step process to bring marketing and fundraising into a productive partnership....
Done right, recruiting and using volunteers can be a huge blessing. Done poorly, they're headaches. So how do you manage volunteers right? Here are seven tips to make sure that both your volunteers and you have a mutually beneficial experience....
Departments
Over the course of about six weeks, I received member/partner/supporter cards from 18 different organizations....
As fundraising continues to evolve, I think we've moved even beyond the notion of multichannel integration. We've gone holistic. Or should....
