So with all these great, new outreach and engagement tools at its disposal, how can your organization harness this still-new medium to empower constituents on your behalf? There are many strategies and
initiatives already playing out all...
Columns
According to some, communication rules that hurt fundraising effectiveness but make people in the organization feel good are perfectly OK. Call me old-fashioned, but I'd say anything you do with your communication that de-motivates donors from giving...
This month I want to discuss a troubling digital divide — and it's not the kind you think. I'm not talking about the fact that some people are wired while others lack access to technology — though that's...
Departments
There's a lot of money in the mail these days. Over a period of about six weeks, I racked up $4.65 in cash and checks from nine different nonprofits. Tiger Creek Wildlife Refuge sent a quarter, and Soldiers'...
Thousands of people find the Partnership through its social-
media outreach efforts. On Facebook alone, the organization has nearly 4,300 Causes members. Here, Joe Keenan, executive vice president and director of digital product development for the organization, shares...
My friend Denise is a loud, lovely, bawdy powerhouse of a woman. Every time I see her I think, "Everybody should have a little Denise in her heart." She has more love, passion and zest for life than...
