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September 2014

FundRaising Success September 2014 Cover

Long-Term Engagement

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has become a master of reinvention....

Current Features

So Fast Google Can't Ignore You: Donations Optimized for SEO

So much rides on our search engine rankings. In Canada, 3 percent to 6 percent of donated dollars go to international charities. It’s a very competitive marketplace for all nonprofits and extremely competitive for international charities. Advertising can be effective,...

2 Simple Strategies to Increase Donations Using Your Website

are you utilizing the right tools and strategies to optimize the amount of online donations you receive? Here, we’ll explain two simple strategies for improving your organization’s corporate-giving metrics by making just a few simple edits to your website....

Columns

Helping Donors to Better Understand You

It’s time for us to help donors more accurately evaluate nonprofits as they choose organizations to support. Enter the DMA Nonprofit Federation's Nonprofit Dashboard.
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You Know You Have to Ask but for How Much?

Wouldn’t it be great to have some objective way to mechanically ask new people for a gift? We could just “know” that we’re asking the right amount....

Departments

Are You Using These 3 Deadly Fundraising Words?

“Oh, people won’t …” Just the smug sound of it should set off alarm bells. “Oh, people won’t” is never about the “people.” It’s about the speaker.
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Demystifying the RFP Process

The request for proposal can sometimes be the official “first date” for most agency/nonprofit organization relationships. It sets the tone for the partnership and provides a road map for future success....

2014 DMAW MAXI Awards Results

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level...

Why Are Your Donors Leaving You?

Today, as more and more donors abandon ship, the cost of replacing them has grown so great as to be no longer affordable for most nonprofits. But it doesn't have to be this way....

Faces in Philanthropy: September 2014

People on the move in the nonprofit fundraising world, September 2014....

Iced Lightning

The unprecedented success of the ALS Ice Bucket Challenge does beg a few questions, of course. Will the ALS Association be able to retain those ice-bucket givers and convert them to regular donors? Or are they too adrenaline-motivated to go...