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NonProfit PRO March 2015

NonProfit PRO March 2015 Cover

Stealing Smart: For-Profit Best Practices for Nonprofits

Among the ever-evolving buzzwords and old debates in the nonprofit sector, a new concept has entered the fray: running your nonprofit like a for-profit....

Current Features

Nonprofit Tax Tips

NonProfit PRO spoke with two expert nonprofit tax attorneys to provide their tips on the tax issue for nonprofit organizations. Here are the insights — from the basics to the changing landscape — shared by Cliff Perlman, partner at the...

The Omnichannel Nonprofit

In today's environment, a nonprofit organization must be more than just a multichannel marketer — it must operate as an omnichannel nonprofit.
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25 Nonprofit Website Musts

To best serve your multiple constituencies it's vital that your site functions as more than a simple online brochure. Here are 25 nonprofits website musts.
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Columns

Fundraising Connection : Beware the Survey

The discussion around Present Self/Future Self is not new nor hard to understand. But the discipline and insight to realize when we are collecting and/or relying on Present Self information is hard. ...

TechTalk : Why Silver Surfers Use Phablets

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I...

LegalMatters : Sweepstakes: Legal Considerations and Best Practices

To get a handle on the key legal matters and more in regard to running nonprofit sweepstakes, I spoke with Marla Altberg, CEO of sweepstakes administration and management company Ventura Associates International....

Departments

Corner Office : Big Data and Analytics for Nonprofits

Data has long been at the heart of direct marketing. In the nonprofit world, data allowed us to rent lists of people who had shown a propensity toward giving to causes similar to ours. On the cultivation side, data permitted...

Firsthand Tales of Creativity and Success: The PCAND Magnet

Jane Nelson-Halverson, owner of Dakota Promotions & Printing, shared a favorite promotion she did for Prevent Child Abuse North Dakota. Through creative use of found artwork and effective networking within her community, she was able to complete a great fundraising...

Comings & Goings March 2015

Check out people on the move in the nonprofit sector for March 2015.
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Infographic: The Value of Peer-to-Peer Fundraising for Nonprofits

DoJiggy released this accompanying infographic, "The Value of Peer-to-Peer Fundraising for Non-profits." The infographic notes that peer-to-peer fundraising events open up a much larger audience, as your supporters and participants reach out to their own personal networks that may or...

Survey Says ... The Next 10 Years in Digital Fundraising

Here are some key findings from CharityDynamics' report on the survey, The Next 10 Years in Digital Fundraising....

Your Supporters Are Your Investors

Whether nonprofit or for-profit, the people whom you reach are critical to your success. How do you give them that feeling of being connected and satisfied with their experience with you?...

Nonprofit Imitates For-profit?

More and more, you hear about how nonprofit organizations either are or should run more like for-profit businesses than they have traditionally. It's a hot topic in the nonprofit sector today, and the conversation continues to pick up steam, particularly...