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December 2014

FundRaising Success November/December 2014 Cover

2015 Fundraising Resource Guide

Here’s to your continued success and growth in 2015 and beyond. And here’s to finding the right partners to help you along the way with the 2015 Fundraising Resource Guide.
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Current Features

Read This in the Next 5 Minutes!!!

You might think infomercials are corny and campy. Maybe so. But they’re also gems of direct response. Let’s take a look at the role the demo plays in an infomercial, and then we’ll see how to apply it to fundraising....

Does Your Message Fit Into a Tweet?

What strategies do you adopt to re-educate your support base, while continuing to attract the new — and younger — benefactors that represent your future?  In the spirit of today’s 140-character, headline-news world, here’s my top 10 list.
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Columns

The Latest Lowdown on Government Money

Does your organization receive government funding? Or are you at least considering it? The federal government is increasingly stepping away from providing human services like elder care, and instead it is calling for nonprofits to take up the services slack....

Looking Ahead to 2015 and Beyond

In the nonprofit fundraising world, here are some of the trends we’ll be watching for and responding to in 2015....

Departments

Grant These 6 Donor Wishes for More Loyalty

To get the best results from fundraising appeals, every element of a message must be as donor-centered as possible. Donors (and prospects) want at least six things from their interactions with you....

Faces in Philanthropy: November/December 2014

People on the move in the nonprofit world for November/December 2014....

'Execution of Tricks' Isn't Enough to Grow Giving

“As a profession, we have at some point really fallen into the trap of execution of tricks. We don’t always think through who is this donor, what are we helping donors accomplish,” says
legendary fundraising consultant Robert Hartsook....

Everyday Heroes (Times 2)

As we close out 2014 and head into what is considered the warmest, kindest, most spiritual and “giving-est” time of the year, I leave you with these thoughts. Not all heroes wear capes, and we have no idea what the...