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March 2010

FS March Cover Photo

Advisers’ Choice Series: : What If …

Using scenario planning often seems to involve a lot of effort for which the payoff is inaccurate predictions or, worse still, indulgent fantasies. But even when your predictions don't materialize, they can help improve your organization's 
strategic intelligence....

Current Features

Planned Giving : ‘How Old Are You and Did 
You Know You Could … ?’

Asking questions and educating prospects about ways to make gifts are the hallmark of our jobs as fundraisers. In this article, we list 10 key questions you need to ask donors and prospects in order to begin the cultivation process....

Columns

Easier Said Than Done : Fundraising Urban Legends Debunked

You know about urban legends — those wacko rumors that spread so quickly because they're uniquely compelling. Did you know we have them in the fundraising community?...

To the Point : Online Fundraising in Six Easy Steps

So, this is the year you get serious about online fundraising. Here is my six-point checklist for developing a kick-butt online fundraising program in 2010.
...

Editor's Note : Snow and Strategy

It's snowing again in Philadelphia. If we get the eight to 10 inches that are expected, the total accumulation for the area this winter will be pushing the 80-inch mark. "Snowmageddon" is what we're calling it....

Departments

Brandraising : Blogging for Dollars

Earlier this year, I participated on a panel about blogging for nonprofits at the Ad Council. The room was full of nonprofit people trying to understand what blogging is, if their organizations should be doing it and how it's done....

Pulse : Communication Is King

Communication is a critical aspect to move donors to action in any fundraising campaign, yet many nonprofits admittedly struggle to connect with their key audiences. That was a major finding in a recent survey conducted by Nancy Schwartz, blogger at...

Past Issues of FundRaising Success