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August 2014

FundRaising Success August 2014 Cover Image

Big Data, Crowdfunding and the Fundraising Technology Craze

Learn how liberal arts institution Vassar College executed a crowdfunding campaign for its annual fund and how JDRF cleaned up its donor database management to enhance targeting and fundraising....

Current Features

Big-Data Insights

With the help of WealthEngine, JDRF has cleaned up its big-data business processes and enhanced its fundraising. Here, Megan Martin, former director of data analysis at JDRF (now at American Cancer Society), and Sally Boucher, director of research at WealthEngine,...

Real-World Fundraising Tactics for Membership Organizations

‘I already paid my dues. Why am I being asked for a donation?” For membership organizations, this can be a feared response from members. However, a well-crafted case for support and creative approaches to fundraising can help change your membership’s...

Columns

How to Deal With Objections

Objections are simply signals of something deeper. Embrace them and look for the real meaning. That meaning will lead you to the place you need to be in your relationship with the donor....

#TBTFundraising: Rekindle Your Passion

Many of our fundraising successes of the past can teach us about good donor communication today. The personalization, the passion, the inserts, the simplicity and the basics are never old-fashioned when it comes to good fundraising....

Departments

Faces in Philanthropy: August 2014

Check out people on the move in the nonprofit fundraising industry for the month of August....

6 Ways to Give Your Readers a Helpful Hand

Most readers are willing to grant you a certain amount of verisimilitude, but you’ve got to meet them halfway. Here are six ways to give your readers a helpful hand.
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Finding Your Direct-Mail Donors — Online

Most of the donors in our databases were acquired offline — through direct mail, events or other means. How do we target them with relevant online display ads to encourage them to take action online? Or donate online or offline?...

Motivating Donors to Give — and Give Happily

I have scary news for you: Brand Experts are looking for you. These slick professionals from the commercial world see your organization the way a hungry lion sees an overweight, three-legged zebra. They’re salivating at the prospect of creating a...

A Heavy Responsibility

Last month, the American Red Cross was under the microscope again, this time for questions surrounding how it raised funds for Hurricane Sandy relief and, subsequently, how it spent those funds. I did an admittedly unscientific poll of more than...