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October 2014

FundRaising Success October 2014 Cover

And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence

Announcing the FundRaising Success 2014 Gold Awards for Fundraising Excellence. The 2014 Campaign of the Year Award winner relied heavily on powerful, consistent messaging across multiple channels....

Current Features

So, You've Got a Lot of Facebook Friends. Now What?

Are you spending a lot of time on social media for your nonprofit and just kind of hoping it pays off? When it comes to converting social-media friends to donors, people often get it wrong....

10-Point Peer-to-Peer Event Checklist

Peer-to-peer fundraising events continue to grow in popularity across the nonprofit sector, and the most common form is the run/walk/ride event. They’re a great way to raise awareness, raise money, and actively engage participants and supporters. Plus, the participants and...

The Heart of Peer-to-Peer Fundraising Operations

As peer-to-peer fundraising continues to establish itself as a major pillar in the nonprofit sector, fundraisers must make sure they provide the best experience for their participants and volunteer fundraisers. And that starts with the website....

Columns

Ice Bucket Challenge Was a Hot Idea

Did you take the ALS Ice Bucket Challenge? Even if you didn’t, I’ll bet you at least talked about it. Sure, the crazy-viral, social-media-based fundraiser has its critics. But come on! It was creative. It was fun. It was engaging....

3 Tweaks to Get Your Fundraising Back on Track

It can be awful doing the work, even having actual meetings with major donors, and still not have the fundraising results you expect. Here are three tweaks I find help my coaching clients get back on track to reaching their...

Departments

1 Email to Steal, 1 Email to Learn From

Make sure your emails are counted among those few that survive the first and drastic purge of the day. Surprise me, involve me in a way that makes sense — and watch me grow into a donor who sticks with...

Faces in Philanthropy: October 2014

People on the move in the nonprofit world for October 2014....

'Big Data' Is Actually About the Small Data

The term "Big Data" gets tossed around an awful lot these days, no matter if you're talking the business sector or nonprofit fundraising sector. But "big data is really about the small data," said David Acup, managing director of interactive...

Fall's Changing Colors

I’m not sure the fundraising sector was tossing around the term peer-to-peer in 1991. But it seems that the first time one person handed another person a pink ribbon, P2P took root. It has since grown into a huge and...