The American Cancer Society has decided to halt direct mail acquisition and direct mail conversion, and ACS will be sharing its experience with Angie Moore and
FundRaising Success....
Current Features
Here are the 12 principles of fundraising that Pamela Barden thinks are most important.
...
Major-gift prospects requires the critical first meeting, which can be facilitated by a door-opener or “access person.” With strong collaboration and information sharing between fundraisers and prospect researchers, the latter can play an essential role in identifying access people....
Columns
Two critically important accounting issues for fundraisers are joint cost allocation of fundraising costs and long-term return on investment (ROI) vs. campaign-specific ROI....
Departments
This article describes the causes of donor abandonment and how to reduce it. Included is a 20-question, self-scored survey to help nonprofits identify and locate problems in their donation processes. Based on the results, simple donation page design changes can...
Not many organizations have been brazen enough to try to substantially reduce their direct-mail output. But the American Cancer Society is doing just that. The organization embarked recently on a huge, bold move to halt direct-mail acquisition and conversion efforts...
