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April 2014

FundRaising Success April 2014 Cover

Pulling Power

See how MSPCA-Angell uses direct-mail fundraising to retain donors and how the League of Women Voters uses direct-mail fundraising for acquiring new supporters.
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Current Features

5 Unusual Direct-Mail Techniques to Try

Here are five unusual direct-mail techniques that really push the envelope a bit — the icing on the cake that may be worth a little extra investment. I love these because they are so out of the ordinary and can...

7 Steps to Succeed With Crowdfunding in 2014

Here are seven steps to succeed with crowdfunding in 2014 gleaned from a meetup on crowdfunding.
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Columns

5 Follow-Ups for Better Online Donor Retention

In the spirit of improving donor retention rates in 2014, here are five no-brainer follow-up techniques to help you retain new online donors....

Retention? Enough Already!

We get it — retention rates as a whole could be better, and increasing retention is an easy sell. Who doesn’t want to increase their retention? We read about it. We talk about it. We watch people wring their hands...

Departments

Faces in Philanthropy: April 2014

People on the move in the nonprofit fundraising world for April 2014....

3 Prewriting Steps You Probably Skip

No matter how skillful we become, it’s a good idea to dust off these prewriting skills because sooner or later they’ll come in handy....

Mobile Madness

If your organization’s messages aren’t getting read, your constituents aren’t engaging. And if they aren’t engaging, they probably aren’t donating. Our quick check of nonprofit emails in our inboxes suggests that the vast majority are not mobile-friendly....

Blog Chat: Are You Confused About QR Codes?

Last month in her Navigating Off the Napkin blog for FundRaising Success, data maven Angie Moore confessed to being completely confused by QR (quick response) codes. Moore … and a lot of other people, if we’re being honest. Following are...

Embracing the Shift

The future of fundraising belongs to those organizations that refuse to stagnate, that opt for evolution over revolution, and are willing to embrace the shift. A shift in the fundraising paradigm that fine-tunes your efforts and your attitudes....