Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 

July 2014

FundRaising Success July 2014 Cover

Donor-Advised Funds: The Source Fundraisers Can't Afford to Ignore

No matter your take on them, donor-advised funds are a funding source fundraisers of all sizes and missions cannot afford to ignore....

Current Features

7 Ways to Use Verbal Images to Pull Donors Into Your Appeal

You can use verbal images to make just about every part of your offer and your fundraising appeal more compelling for donors, keeping in mind that the images should be based in fact and not just made-up. A verbal image...

Spelling Out the Steps to a Powerful Annual Appeal

Creating an annual appeal letter is business as usual for many nonprofit organizations. The challenge is that as the fiscal year draws to a close, nearly every nonprofit is seeking financial support at the same time. For supporters, this translates...

Columns

Tear Down the Silos!

There are different types of silos that can harm your nonprofit organization. Do any of the following sound familiar?...

Do You Ask on the First Date?

Your nonprofit needs you to have the courage to fundraise. I’m surprised how often I need to remind fundraisers that their job is to raise funds. That is true for CEOs and executive directors too. Here’s hoping these two approaches...

Departments

What If Mark Twain Was Your MGO?

If Mark Twain was your major-gifts officer (MGO), he might amble into your office, lean his surprisingly slight frame against the doorway (he was just 5 feet 8 inches), brush a fleck of cigar ash from the collar of his...

It's Not Too Early to Think About Year-End

Summer is finally here, and all I can think about is November and December. Winter is, coincidentally, the hottest time of year for those of us in direct marketing....

Faces in Philanthropy: July 2014

People on the move in the fundraising sector, July 2014....

3 Ways to Enhance Your Email Performance

Mobile email open rates continue to climb, and there are major impacts of this trend on your nonprofit. Here are three things this trend will drive your nonprofit to address should you want to continue to use email to engage...

Gold Awards Time!

The submission period for the 2014 Gold Awards for Fundraising Excellence is now officially open. Gold Awards time is one of our favorite times of year around here. We get to peruse some of the most creative and compelling fundraising...