A Look Inside the Outside
Sure, e-philanthropy is hot, but most nonprofit organizations still rely on direct mail as their fundraising workhorses. And the outer envelope is the wrapper for your all-important ask. It’s the first thing recipients see, feel and interact with. As...
Secrets of the Small Shop
When you’re raising money in a “small shop,” as public broadcasting operations often are, you’ve got to know how to make the most efficient and economical use of your precious resources....
Talking Back
Letters to the Editor...
Too Easy to Ignore?
KidsPeace serves adolescent and pre-adolescent children with behavioral and mental-health needs....
Honoring a Fundraising Pioneer
The nonprofit industry lost a true pioneer when Don Kuhn passed away last November. He was 83. I didn’t really know Don; I spoke with him a few times, usually at DMA Nonprofit Federation conferences. But I know his work...
Lessons From Abroad
I ’ve had the privilege of working for international fundraisers for the past few years. And that’s given me the advantage of seeing great ideas born and developed around the globe. Until then, my view of new techniques was...
Tales of Nudists and Onions
All of us are aware of behemoth associations such as the NRA or AARP. Huge groups such as these wield major power in the halls of government and hold great sway over vast legions of donors and supporters....
Create a Social CRM Experience
The main fundraising-related goal of all nonprofit organizations should be to create a great giving experience for donors....
StealSmart
In 2006, online fundraising is like a precocious adolescent: It’s maturing, its promise is becoming clear, and it’s asserting its own unique personality within the family. Most importantly, it’s entering a growth spurt. According to the Pew Center for Internet...
A Look Inside the Outside
Sure, e-philanthropy is hot, but most nonprofit organizations still rely on direct mail as their fundraising workhorses. And the outer envelope is the wrapper for your all-important ask. It’s the first thing recipients see, feel and interact with. As...
Fundraising Unleashed!
If there were to be crowned a Richard Simmons of nonprofit fundraising in the United States, ASPCA Senior Vice President of Development and Communications Jo Sullivan just might fill those sequined short-shorts....
Too Easy to Ignore?
KidsPeace is an organization that serves adolescent and pre-adolescent children with behavioral and mental-health needs....
Faith-Based Fundraising Relies Heavily on Heartstrings
While most faith-based organizations focus on social service, community development or health case, etc., the mission of the National Catholic Development Conference is fundraising itself — fundraising done in an ethical, professional way to benefit the organizations that operate within...
A Premium Symbol
A changing of the guard can be a good time to revamp your direct-mail packages. When Covenant House International brought a new president on board in fall 2003, it needed to change its acquisition packages, which contained a letter...
