Easier Said Than Done : When PC Equals BS
My first leper: I was riding in a cab in crawling traffic from the airport into Calcutta, India, thrilled to be there and mesmerized by the sensory overload I was experiencing....
To the Point : Because I Said So
How are you feeling about that headline? What if I went on to say, “And I wrote a really good book about nonprofit marketing that you should definitely buy. It’s a work of staggering genius.”...
DM Diagnosis : Thank You
I’m beginning to think I’ve been placed on the equivalent of a No Fly List in one nonprofit’s direct-marketing database. Here’s what happened …...
Cover Story : Filling the Void
In fall of 2008, the 25-year-old Food Bank For New York City was facing a crisis. A quickly souring economy was a double-edged sword — making for an increased need among people requiring food assistance, and decreased donations of both...
‘Think Boldly and Have Audacious Goals’
Controversial fundraiser Dan Pallotta believes that in order for charities to do their jobs and do them well, they must operate more like the private sector: Salaries must be comparable to those in business, donations should be spent on advertising,...
ProSpeak : Today’s Challenges, Tomorrow’s Strengths
Working with a variety of nonprofit organizations, we’ve learned that by following a few simple actions, your organization can withstand economic uncertainty and, perhaps, even grow because of it....
List Look
Following is a sampling of new-to-the-market and newly managed lists....
Editor's Note : Little Disasters
Great news! Your organization made it another year without a major disaster. No one spent your endowment funds on gin and Jacuzzis. No one hacked into your donor files, and, as far as you know, your celebrity spokesperson still wears...
