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April 2010 Issue

FS Cover April 2010
Cover Story : Giving Voice
Imagine thousands of people in 135 countries around the world, all raising their cell phones in the air at the same time and then simultaneously placing phone calls to world leaders to make a point about climate change....
On Any Given Day
The day's take was a little smaller than average, just seven pieces. Two stood out from the rest for the sole reason they were not white — one a No. 9, closed-face, ivory outer with a gold foil-embossed corner...
Text Giving: A Tool, Not a Miracle
I'm not the most handy guy around, so, for the safety of my family, I don't have a lot of power tools. But a while back, I got a drill. I needed to make small, round holes in some things,...
Debating Text-to-Give
After the devastating earthquake in Haiti earlier this year, more and more people are texting to give. If it brings in donations from people who wouldn't otherwise give or from folks who then will go on to give larger contributions...
More on Mobile
FundRaising Success : How would you define where the fundraising sector in the United States is in regard to mobile giving? Jim Killion: Mobile giving is in its infancy, but with the dramatic results achieved by the Red Cross...
ProFile: Kory Christianson
Fundraising is, by its nature, a selfless endeavor. The work is all about raising money to help others, and any good fundraiser knows the efforts are all about the donors and the missions. So when fundraisers acknowledge one of their...
Homer Simpson for Nonprofits
For too long, nonprofit marketers and fundraisers have decided how to communicate based on thinking grounded in direct marketing and economics. The problem with this approach is that it assumes people are coolly logical and make their decisions about supporting...