List Look
A Walk Down The Aisle: Target 136,214 couples of all ages and backgrounds who recently have gotten married. Price: $80/M. Call: ListSolutions, 866.516.8794; e-mail info@listsolutions.com; or visit www.listsolutions.com American Mail Responders — Children’s Books Reading: Target more than 12.5 million...
City Stories
It’s no secret in the nonprofit fundraising world that the days of donors writing checks and then forgetting about their charities of choice until the same time the following year are coming to an end. Donors increasingly are reaching out...
E-mail Appends: The Good, the Bad and the Realistic
As with any new industry, the early days of online fundraising were filled with both success and failure. Some organizations quickly found a new stream of revenue … while others found themselves struggling to get out of that black hole...
Gather Ye Data — Just Be Sure to Use It Well
Earlier this year, I gave myself a whisper-thin, featherweight notebook computer for my birthday. I am giddy in love with this skinny beauty and its elegant performance, heart and soul. I know now why the brand has a cult following....
(Web) Reality Check
Who knew that a visit to an association’s Web site could result in such an existential conundrum? I recently received an e-mail from one of the many fundraising blogs I subscribe to, alerting me to the fact that a new...
Don’t Be the Hippie Car of Nonprofits
Some time ago, while driving in my home base of Washington, D.C., I stopped at a red light next to a Honda Civic of a certain age. An old age. The hatchback and bumper were covered top to bottom with...
Fire Your Marketing Department
Your marketing department, if you have one, is destroying you. I realize that’s an extraordinary claim for me to make, given that I know nothing about your particular marketing department. It’s not the people in your marketing department. No doubt,...
Fundraising Forum: DRTV
Editor’s Note: Direct-response television isn’t for every nonprofit organization, but with the proper planning and execution, it can be a solid source of income. Here, three professionals talk about their experiences with both long- and short-form DRTV....
