Fundraising 101 : 10 Things You Need to Know About Reactivating Lapsed Donors
The more you know about your lapsed donors — their characteristics, interests and relationships to your organization — the better prepared you are to recapture these donors or, more importantly, prevent them from lapsing in the first place. Prevention is...
Fundraising 101 : 10 Things You Need to Know About Planned Giving
Face it, no one likes to talk about death — especially not his or her own. And to talk about planned giving, you have to acknowledge the fact that a "planned" gift is one that will be given to a...
Fundraising 101 : 10 Things You Need to Know About Capital Campaigns
Launching a capital campaign, even in the best of times, is something that requires a good deal of courage and conviction. If you've ever been through one, you know what we're talking about! Given the current financial situation, it's not...
Fundraising 101 : 10 Things You Need to Know About Creating a Monthly Giving Program
There’s the economy and the impact it’s having on fundraising revenue, but that’s not why monthly giving (or sustainer) programs should be an essential part of any successful fundraising plan....
Editor's Note : Fundraiser’s Nightmare
I've had a craptastic couple of weeks, thank you very much. So imagine my delight when I opened my mailbox to find a small envelope addressed to me in actual handwriting. How sweet that one of my dear friends would...
To the Point : Is Your Boss Facebook-phobic?
So you've done your homework, and you're convinced that your organization should dabble in social networking. You're not alone — according to ThePort Network, Common Knowledge and NTEN, 74.1 percent of nonprofits have a presence on Facebook, and 30.6 percent...
Easier Said Than Done : Secrets for Maximizing Your Net Revenue
Why is it that great wisdom always seems to be wrapped in paradox? Why can't the saints and sages just give us clear, non- contradictory instructions that we can follow like a checklist? I don't know. But in a premature bid...
Op-Ed : Blending the Art and the Science
Direct-response fundraising is the perfect playground. It's a blending of both art (something I highly value but readily admit to having no proclivity for) and science (Data! Testing! Measurability!). Direct response feeds both sides of the brain and provides continual...
Pulse : Overcoming Social-Media Fears
For many fundraising professionals, the world of social media is an intimidating place. They know it's the wave of the future, but many are reluctant to dive in. I spoke recently with Terry Barber and Doug Broward, vice president and...
Cover Story : Fundraising 101 — Special Campaigns
The third installment in our year-long series on fundraising basics focuses on special campaigns. In this multi-feature special report:...
DM Diagnosis : What’s Not to Love?
Everyone hates premiums. Everyone thinks the only donor worth investing in is a high-value, "quality" donor who "gives because of our fine mission and who we are." And those everyones make a compelling argument. Even donor focus group participants say...
