It’s Worth It. Really.
The talk at last month's Bridge to Integrated Marketing and Fundraising Conference was all about donor engagement — the making of personal, finely cultivated relationships that are as satisfying for donors as they are for the organizations they support....
A New Look at Multichannel Fundraising
Last month, the Target Marketing Group introduced its latest title, " The Art & Science of Multichannel Fundraising " — a 131-page report on how exactly fundraisers are using all the channels at their disposal today, with nine chapters on...
The Future of Fundraising
I'm going out on a limb to predict the future of fundraising. Here's my take on four key trends that will dramatically change our field in 31 years....
Juggling and the Fine Art of Fundraising
Continuing our four-part series on successful fundraising campaigns from the past year, here are case studies on Stop Hunger Now's Haiti Relief campaign and the Salvation Army's annual Red Kettle Drive....
Hot Copy to Melt Hearts During the Cold Months
If you are among the many nonprofits that raise 40 percent or more of their annual incomes in December, you might already be thinking about your year-end appeals. Indeed, with so much at stake, beginning the process during the hot...
To DRTV or Not to DRTV?
Here are some things to consider when trying to determine if DRTV is the right fit for your nonprofit organization and tips for successful DRTV campaigns....
