State of the Sector
Editor’s Note: What’s changed in the fundraising landscape over the past year, and what’s ahead for fundraisers in 2008? To find out, we hosted a virtual roundtable with four fundraising professionals whose names you probably know....
Viral Marketing and the Basics
The Web 2.0 phenomenon has empowered organizations to more easily employ viral-marketing tactics. Constituents can forward messages, advocate and become virtual marketers on behalf of their favorite organizations. But sometimes we can get caught up in the technology frenzy and...
The Better Newsletter
Ask donors what they want from nonprofits, and they’ll seldom say, “Appeal letters.” Even more rarely do they say they want e-mails. And do they ever ask for telemarketing calls? But many donors do want newsletters. A newsletter can improve...
Holiday Wishes
I consider myself blessed. Deeply, and in many ways — not the least of which is the fact that I love what I do. (Not at this particular moment, however, as we slog through production of the gnarly bear that...
Do You YouTube?
When you think of YouTube, perhaps it’s the do-it-yourself entertainment of lonelygirl15 or the mysteriously faceless Pachelbel’s “Canon” guitar whiz that comes to mind....
Lessons Learned
The University of California, San Diego is a public university with an enrollment of 27,500 students. It recently announced that it surpassed its seven-year, $1 billion fundraising goal — and did it with more than a month to spare. The...
More, More, More!
What day is it? In the span of only a few weeks, I received four wall calendars, a personalized pocket planner, a checkbook-sized calendar and a wallet-sized booklet calendar. Not unusual at first glance. But that’s just the beginning! Two...
2008 Annual Fundraising Resource Guide
Ah, the Post-it® note. Great little tool for remembering all the important stuff. Jot down the name and number of that fundraising agency you’d like to connect with, and stick it on your wall, your computer or the side of...
