To the Point: Keep Your Year-end E-mails Off the ‘Naughty’ List
I have a really good piece of advice for you. Send a fundraising e-mail the week between Christmas and New Year’s Eve. Dec. 30 and 31 are the biggest online days of the year, in my experience. All those generous...
Editor’s Note: Hope Mongers
Gloom and doom. Gloom and doom. Ho … ho … ho. Gloom and doom. What an odd time of year — especially this year. As of this writing, Halloween has just passed and the pumpkins aren’t even soggy on the...
ListLook
21st Century Investor Postal List: Target 46,399 subscribers to a newsletter on how to become wealthy by investing in companies that are changing the way the world works. Price: $190/M. Call: MetaResponse Group, 954.360.0644; or visit www.metaresponse.com. 3-N-1 Direct —...
Pulse: Shopping for a Better World
Just in time for the holiday online shopping rush, aGoodCause.com allows shoppers to make donations to their favorite charities while they shop. Already, organizations including Action Against Hunger; The Parkinson’s Institute; ASPCA; SOS Children’s Villages; and The Climate Group, the...
ProSpeak: Unsteady Times, Great Opportunity
Despite a troubling economic climate, our nation is still blessed with incredible wealth, and many donors are still positioned and willing to make incredible gifts. Here are 10 ways to navigate rough waters. 1. Maintain positive, mission-focused leadership. Donors will...
Reader Panel Poll
Q: What is the best advice you’ve ever gotten in regard to fundraising? “Treat all donors with the same level of respect whether they give you a nickel or a million dollars because it’s the right thing to do and...
Columnist confesses: 'I Read the National Enquirer!'
Yes, I read the National Enquirer. And yes, I consider it required reading for fundraisers who are serious about motivating people to join in their good causes. I hope today to show you why. But first, let me clear the...
Sending Feathers, Making Friends
I don’t remember if my first impression was visual or tactile, but I do know I shoved aside that day’s mailbox loot to concentrate on the captivating pink baronial. Rough in texture and squishy, the outer envelope looked like a...
2009 Annual Fundraising Resource Guide
Man, it’s crazy out there. Can you say information overload? How many marketing images flash before the typical consumer’s eyes on any given day? Like a trillion? OK, maybe not that many. But lots. How we manage to sort through...
