The Little Mailing That Did
The Vermont Foodbank is the only food bank in the state of Vermont. For years, CEO Deborah Flateman says, it had relied on volunteers to produce its acquisition and renewal mailings in-house. The pieces themselves were inexpensive, consisting mostly...
Underwear Enclosed… No, Really
It’s not every day someone sends you underwear. Out of the hundreds and hundreds of fundraising packages I receive annually, this one from the Southwest Indian Children’s Fund is a hands-down standout. I have bins full of T-shirts and...
The Young and the Restless
Someone 20 years old, or 30 or 40 — even 50 — might never become a direct-mail donor. He or she probably will give online from the beginning. And there’s evidence that online donors might act quite differently than their...
Donor Power!
Two events caught my attention recently because of their implications for all of fundraising. The first was a direct-mail appeal letter that provided solid clues about donor trust. The second was publication of a new book about who gives in...
What’s Your Point?
Many nonprofit organizations define online success by its effectiveness in augmenting their offline fundraising. Certainly a level of praise is justified for such efforts, but to truly realize the full potential of the Internet we must go beyond mere...
A Driving Force
The Maryland School for the Blind is a private, nonprofit school located in Baltimore that serves children from infancy to age 21 who are blind, visually impaired and multiply disabled. It also provides support services such as Braille textbooks,...
Goodbye, Hello
Come back with me, if you will, to a time very early in my career with FundRaising Success . I had been editor for about five minutes. Then-Associate Editor Paul Barbagallo and I were meandering around one of our...
Badge Brigade
In early December 2006, Network for Good launched the beta version of its Charity Badge fundraising widget, which allows individuals to raise awareness and money for a cause on their personal blogs, social-networking sites or Web pages....
Is It in the Stars?
Wouldn’t it be grand to have a celebrity spokesperson for your charitable organization! Just imagine what that famous face could do: generate support for your capital campaign, recruit a legion of new volunteers, raise the profile of your organization or...
Channel Integration: From Ordeal to Ideal
Savvy nonprofits have seen both the vision and value of multi-channel fundraising and are actively using multiple mediums to support their fundraising efforts. The process of integrating channels — that is, working to ensure all mediums used in a campaign...
And The Winners Are ...
Please join us in congratulating the winners of our annual Fundraising Pofessionals of the Year Awards, as well as thanking them for their hard work and dedication. And if you think we missed someone, make a note for next year...
International Relief Efforts
Following is a sampling of lists available to reach potential donors to international relief efforts....
