Cover Story : Cows and Chickens and Naked Celebs! (Oh My!)
People for the Ethical Treatment of Animals. PETA. Its approach to getting people’s attention is bold, ballsy, bewitching — and often includes ads that feature celebrities in their birthday suits....
ProSpeak : Fundraising and the Economy
Whenever the economy enters a recession, parts of the fundraising industry and much of the commercial industry enter “crisis mode.” The two most vulnerable giving channels are probably 1) corporate donors, sponsors and partners (particularly among corporations hit hardest by...
Special Report : Fundraising 101 Direct Mail
We’ve dedicated four issues in 2009 to our Fundraising 101 series, which we hope will offer a solid look at some of the more fundamental issues involved in nonprofit fundraising. We start this month with a look at direct...
That’s Super, Man
If a kitten mews forlornly in Trenton, does a PETA employee in Sacramento hear it and come to its rescue?...
To the Point : What Can *YOU* Learn From Obama?
At the end of this month, we will witness one of the biggest transformations in our country’s history when Barack Obama steps in as the first black president of the United States. Obama’s election represents a sea change for our...
Easier Said Than Done : Face Hard Times Without Fear
If you’ve checked your 401(k) balance lately, you might have tasted that metallic tang in the back of your mouth that signals raw, animal fear. It’s not a nice feeling. It’s a feeling that can make you want to...
