Web Watch: Relaunching a Grand Old Web Site
Since the 2008 elections, the Republican Party has been revisiting its image with an eye toward appealing to young people and independents. As part of that process, it recently relaunched ?GOP.com, with a new design, updated content, a social-networking component...
ProFile: Hans Wolters
Fundraisers across the globe are facing challenges. No matter where your organization is headquartered or where its work takes hold, the issues generally are the same: acquiring, retaining and engaging donors in an ever-changing societal landscape....
Editor's Note: Welcome, 2010
I don't know a single person who wasn't ready for 2009 to be over. Across the board, my friends, co-workers and professional acquaintances all are looking forward to ?welcoming whatever 2010 has in store. We all know it might not...
Easier Said Than Done: 25 Tips for Better Fundraising Copy
1. Write the call to action before you do anything else. It's very un-Zen to say it, but fundraising is more about the destination than the journey. You're going to arrive a lot more successfully when you know exactly...
To the Point: Get Ready to Rummage
We're calling a new rector for my church. This entails creating a detailed profile of our institution, assessing our ministries, analyzing our finances, and praying and reflecting on our next "calling." It also entails letting some ministries go....
Sector Report: Fundraising 2009-2010
Lynn Edmonds, president, L.W. Robbins Associates Loyal donors are being conservative but holding on. Since the spring, we have seen a slight increase in giving in some audiences but not all. And in certain cases, we have been able...
What's in a Name?
The scenario had become all too common for Christian Children's Fund. Mike Pressendo's young son had chosen to sponsor a Cambodian child through the Christian Children's Fund Web site. But when the Cambodian affiliate — called ChildFund Cambodia — sent...
