What’s Hot, What’s Not: 2009 Edition
The fundraising landscape is always changing and forcing nonprofits to work even harder to keep up with what’s hot in the market. Keeping track of new trends can be a full-time job in its own right, and knowing how to...
Pulse : FollowUp: “We Are Not Afraid to Say ‘Leprosy’”
In his Easier Said Than Done column in April, Jeff Brooks recalled his experience working with a leprosy charity that didn’t want to talk about leprosy. He pointedly said, “How many people have leprosy right now because we couldn’t bring...
To the Point : The Great Debate: Which Channel Is Best?
There’s a lot of debate in the blogosphere and elsewhere these days regarding the efficacy of different fundraising and marketing channels. It goes something like this: “Is direct mail dying?” “Will social media kill e-mail?” “Will mobile rule the marketing...
Cover Story : New Media … Same Strategy
Profiles, tweets, widgets, avatars, oh my! Social networking has created a wild new world. Given that newness, it’s easy for organizations to get caught up in the notion that they need to reinvent the wheel when it comes to engaging...
Easier Said Than Done : Three Laws of Fundraising Dynamics
We’ve been hard at work here at Easier Said Than Done Laboratories on the holy grail of fundraising — a new Unified Theory of Fundraising. I’m happy to announce some breakthrough discoveries: Three Laws of Fundraising Dynamics that will give...
Web Watch : Recovery.gov
President Obama is a stellar communicator, something even most people who disagree with his policies will admit. It goes beyond his abilities as a speechmaker. His campaign featured a message of change. And the message never wavered over two years,...
There Must Be 50 Ways …
Remember the story of the boy in Holland who noticed a hole in the dike? Fearing a leak could flood the entire town, he shoved his finger into the hole, potentially avoiding a major disaster....
Editor's Note : Margelina Redux
Margelina, my long-lost Second Life avatar, has a friend! Her name is TinaLouise Serendipity. I created her because I couldn’t remember Margelina’s password. So they’re more like stepsisters and, actually, they have yet to meet. ...
Book Review : ‘Fundraising When Money Is Tight’
There’s no denying that the recession is adversely affecting most, if not all, nonprofit organizations — whether they care to admit it or not. Donors are harder to come by, dollars are being spread thinner and fundraisers are feeling the...
