List Look
Following is a sampling of new-to-the-market and newly managed lists. #1 Golf Investors Mailing List: Target more than 1 million wealthy investors who love to golf and make financial investments. Price: $100/M. Call: Crowley Marketing, 800.488.4852; or visit www.crowleymarketinginc.com 1TM...
A Tradition of Giving
Isaac H. Taylor and his bank account were devoted to Israel. His donations, funneled through the Jewish National Fund, helped pay for numerous projects there, including the planting of thousands of trees and the construction of Yad Kennedy, a memorial...
In Fundraising, Your English Teacher Gets an ‘F’
OK, I admit it: I used to be an English teacher. I’m not ashamed — maybe just a little sheepish. If I helped a few people enjoy language, think more clearly or discover the power of revising their own writing...
Dear Marketing Maven …
Back by popular demand, Marketing Maven is here to answer your questions about fundraising and other life challenges....
What Is This Multichannel of Which You Speak?
On a cold and windy Wednesday afternoon a few months ago, I became a rabid online activist. Curious about the current state of multichannel marketing and integration efforts, and, more specifically, about what nonprofit organizations are doing to convert online...
Coming Clean
Let me preface this by saying that I’ve been told that I’m too hard on myself (and, unfortunately, on everyone around me — but that’s another story). I hope you’ll agree (with the first part, anyway) when I fess up...
Web to the Max
The Web is fast-paced and dynamic. Blogs, YouTube, social media, RSS feeds and online communities are changing the way nonprofit organizations engage their constituencies. But it takes time and resources to maintain an organization’s Web site — let alone implement...
Case Study: Crisis in Kenya
When violence erupted in Kenya in late December 2007 following disputed national election results, relief organization Medical Assistance Programs International quickly launched a multipronged response. The MAP relief team rushed emergency blankets, food, lifesaving medicines and basic health care to...
Social Media: Marketing Myths and Universal Truths
Editor’s Note: This article originally appeared in the May issue of FS sister publication eM+C. It’s written for for-profit e-marketers, but the information is equally applicable to nonprofits looking to increase their presence and fundraising power online....
Leading the Charge
John Melia is a no-nonsense kind of guy. He’s got what seems at first to be the naïve determination of a child building sand castles at water’s edge, not quite cognizant of the fact that the surf could swoop in...
Tips From John Melia, Wounded Warrior Project
1. Recruit community evangelists. “You have to find people out there in the community who are going to talk about your cause. You have to build broad-based community support for your mission. And you have to have people that become...
Wounded Warrior Project History
As told by John Melia: I was a Marine in the early ’90s, and I was injured in a Marine Corps helicopter crash that killed four of my friends and injured 14 of us. So my experience coming home as...
