editor’snote : Thank You!
One thousand, six hundred and twenty-five. That's the number I blurted out months ago, off the top of my head, when folks on the ad side of things here at FundRaising Success asked me how many people I thought would...
tothepoint : Online Fundraising Changes to Make Now
1. CHANGE TO MAKE: Get online if you aren't already I t's 2010, and I hope you're online. If you're with the times, you're collecting donations on your website with a well-crafted, compelling and consistently branded donation page. You...
easiersaidthandone : The Curse of Too Much Mail
The details vary, but every now and then you'll get a message from a donor that goes something like this: A liens from the Quador Galaxy are taking over America and trying to socialize my Medicare. Unless you take...
Innovation + Integration = Impact
Tom Harrison: Many people talk about integrated marketing or multichannel marketing, but when you dig deeper you find out they mean direct mail and outbound telemarketing. Kyla Shawyer: There was a time when Operation Smile was using very few...
Aaaaand … Action!
Online video is one of the best ways to tell your nonprofit's story. When done right, it can forge powerful connections between your organization and your supporters — but only when it stands out from the competition, in three minutes...
Books: Making Relationships Last
The thrill of the hunt is over. All the self-help guides that helped accomplish the feat are tossed aside. Now what? Is it time to slovenly settle into the relationship, with partners taking each other for granted?...
