Web Watch: Simply Successful
On a typical day, you’ll probably see hundreds — if not thousands — of marketing messages by the time you get to work. You’ll see ads on TV or in the newspaper. See them on billboards and hear them on...
Net Gain: ‘Major’ in Online Relationships
A nonprofit organization’s Web site might not be the point of transaction for six-figure donations, but it can serve as a powerful tool in cultivating major gifts. An effective Web strategy can help build relationships with major donors by identifying...
The Business of Fundraising
The numbers are self evident. More Americans these days are supporting nonprofit causes both financially and with their time than ever before. We are a multi-billion dollar industry that forms a vital component of our nation’s strength. And survey after...
‘I’m not a professional fundraiser’
The Friendship Circle helps families of children with special needs and individuals and families struggling with addiction, isolation and other issues by offering programs and activities that foster relationships between community volunteers — many of whom are teenagers —...
Tech Talk: Top of Mind — and Browser
Nonprofit organizations can create customized, multi-lingual community toolbars that supporters can download to their browsers to increase campaign awareness, encourage community participation and drive fundraising. Toolbars — offered and hosted free of charge by marketing platform Conduit — can...
Knock Their Socks Off
As a fundraiser, you often have to try and influence people: when you’re asking a major donor to help your cause; when you’re trying to get your colleagues to back your plan; when you need to persuade the board...
Cheers and Jeers
In January, I wrote about a frustrating experience I had in trying to join the monthly giving program of a major nonprofit organization. Not long after the issue mailed, I got a warm message from Kenny Allen, Internet direct-marketing specialist...
Weather Is Fine ... Wish You Would Give
Nonprofit organizations face numerous challenges in today’s competitive environment, including limited operating budgets, particularly for marketing, and a flood of organizations vying for the public’s charitable dollars. Donors are extremely selective with their contributions and might only donate to...
Social Engagement
Mergers, acquisitions, spin-offs — all pretty common buzzwords in the for-profit world. But, increasingly, savvy nonprofits are realizing the benefits of looking outside themselves and introducing a variety of new ventures under the umbrella of their firmly established brand....
The Force Can Be With You
Long before 9/11, firefighters and police officers were considered heroes. And they should be. Consider these statistics from the National Volunteer Fire Council:...
