Giving 2.0
Late last month, FundRaising Success launched its second e-strategy guide, Giving 2.0, a twice-monthly (for now) e-letter that offers insight, tips and advice on the most cutting-edge tactics that fundraisers are (or should be) using to meet their goals....
Planned-Giving Donors Need Love Too
We all know how important recognition is — it’s an opportunity to acknowledge, thank and celebrate donors for their trust in, and commitment to, your organization’s mission. But recognition of planned-giving donors often won’t happen through conventional donor-recognition channels. That...
Gloom and Doom are Downers
A few months ago, I saw a full-spread, anti-slave labor ad that featured shackled hands, one on each side of the two pages. Attaching them was a strip of paper that formed a chain holding the pages together. It was...
How Much Asking is Too Much?
To hear some fundraisers talk, you might think donors are so fragile they have to be handled with exaggerated care lest they disappear in a puff of acrid smoke. To avoid that, you walk around on tiptoes, not daring to...
Nevada Cancer Institute
This month, we’re looking at the Web site for the Nevada Cancer Institute , the only comprehensive cancer center in Nevada. The site for the Nevada Cancer Institute, which opened its doors in 2005, touts its high-quality, state-of-the-art treatment and...
Hitting the Wall
Reverse graffiti. It’s not exactly fundraising, but it is getting one homelessness charity’s message out and about on the streets — and walls — around London. London-based Crisis is raising awareness with its ballsy reverse graffiti campaign and, after all,...
List Look
Following is a sampling of new-to-the-market and newly managed lists....
More Than Just a Warm Fuzzy
With just the click of a mouse, shoppers can buy nearly any product online — from groceries to cars, from insurance policies to home loans. And potential donors can form intimate relationships with the nonprofit organizations of their choices —...
Innovation. Integration. Immediacy = Online Success for HRC
In 2004, when President Bush was preparing for a press conference to address the Federal Marriage Amendment, which would define marriage solely as a union between a man and a woman and take the power to allow or disallow gay...
Meet Our Award Winners!
Last month, FundRaising Success named the winners of our 2008 Fundraising Professionals of the Year Awards. Take some time now to learn a little more about them and their perspectives on fundraising. Fundraising Professional of the Year Michelle Speas Vice...
