Pork Roll and Purpose
Pork roll. Man, I hate that stuff. I’ve tried it a few times, but I just can’t get it down. Does it bother me that I can’t find an appreciation for it? Being a true-blue foodie, sure. Can I live...
Trends to Watch in 2009: Clear Mailing Ahead
Postal angst? Here are four mailing trends to watch....
Millennial Philanthropy
Ask any direct-mail fundraiser, and she’ll tell you that the average donor age is approximately 60.* Sixty-year-olds give the most money and make up the bulk of volunteers. They also are most likely to serve on nonprofit boards....
What Goes On in the Mailbox?
When I was new to fundraising, one thing about direct mail really bugged me: response rates. I’d look at the 5 percent to 8 percent response rates that are common and think, “That’s fine, but what about the 92 percent...
How Does Your (Fundraising) Garden Grow?
You’ve almost certainly had the meeting. You know, the one about how to survive the crunch, the crisis, the catastrophe — or whatever you want to call it. The meeting where you probably were uncertain about what to do and...
Relationships 2.0
For fundraisers, the first quarter of the year is as much a time to look back as ahead. It’s a time to find out how year-end appeals tallied up, to assess how winter events performed and perhaps to report back...
Get Your Head Out of … the Sand
Yesterday, the mother of a sick child Googled the name of a devastating disease. She got thousands of results, but the ones that interested her the most were links to your organization’s Web site; two stories from the national media;...
The Great Schlep
For fundraisers, 2008 was a year of change and challenge. Plummeting endowments, budget cuts and other lows added pressure to bring in new money while spending even less than before....
List Look
Following is a sampling of new-to-the-market and newly managed lists....
