Web Bonus: List Look
Following is a sampling of lists available to reach parents as potential donors....
Big Ideas for Smaller Nonprofits
I extend my deepest apologies to all of you over the age of 40 who now will have that stupid “Brady Bunch” song stuck in your heads all week. (If you’re younger and have no idea how it goes,...
Case Study: The Home for Little Wanderers
Most larger nonprofit organizations have an aggressive major-donor program in place. Once a donor — whether connected with the organization via direct mail, the Internet, special events or other medium — reaches a certain giving level, the major-gifts folks take...
Is It Time to Grow?
At some point, smaller organizations have to decide whether to stay small or grow. In order to grow, there usually needs to be an increased investment in development. But how can you tell if that time is now? Here’s...
The Pursuit of Brand Happiness
Not long ago, a few companies realized something profound about the human spirit in its pursuit of meaning and purpose. Then they quietly began to reinvent their reason for being in order to bring “meaning” to the lives of the...
Fairway to Fundraising: Charity Golf Tournaments
Like any charity event, a golf tournament has the potential to raise a good deal of money for a nonprofit organization. Community members and local companies alike often are eager to participate with charitable contributions and other support. But...
Golf Tournaments: Case in Point
When the Arby’s Foundation first approached Big Brothers Big Sisters of the Bluegrass, based in Lexington, Ky., about becoming a part of the Arby’s Charity Tour, the organization was skeptical and worried that the event would be too much work...
Web Watch: Anxiety-Free Interaction
Those of us over the age of 14 with busy lives are, perhaps, just catching up with the latest in user-based interactive Web sites. Sites like Wikipedia, MySpace and YouTube rely on heavy traffic and participation from Web visitors to...
Now You’ve Read It All: Think Small
Today, our nation and our world face a lot of “big picture” problems. Global warming is melting our polar ice caps. Major wars rage in Iraq, Afghanistan and numerous other spots around the world. The fear of terrorism is...
Donor Focus: Parents — It’s Not Child’s Play
Today’s parents are busier than ever. We know they juggle jobs and PTA meetings, dog walking, laundry, chaperoning and play dates. So, how do you get your cause onto this congested radar? Appeal to the one thing all parents have...
5-Minute Interview: ‘Don’t Forget to Ask’
Bard College is a four-year liberal arts and sciences institution nestled on two historic riverfront estates in New York’s Hudson Valley. Founded in 1860, the college today experiences the common challenges faced by most higher-education institutions striving to expand...
One Good Idea: Virtual Gifting
You probably know Facebook as a social-networking site that allows people to connect with friends, co-workers and classmates; upload photographs; share links and videos; and join community networks that mirror their interests. But Facebook now is stepping into the...
Time to Grow?
When I interviewed for my job here four years ago, I came in kind of blindly. I knew the parent company — North American Publishing Co. — produced trade publications, but I didn’t know what sort of magazine, specifically, NAPCO...
Briefings: Blogspot
“If you expect me to take action I’ve never taken before, it seems to me that you need to do something that hasn’t been done before. It might not feel safe, but if you do the safe thing, I guarantee...
Briefings: Soundoff
What are some unique ways your organization has used red-carpet or local celebrities to increase its visibility? — FS Advisor, Feb. 20 A nightmare experience with an A-list actor still haunts me. We hired him to give the keynote at...
