Ready to ‘Go International’?
‘Think local, act global” is an interesting opportunity. If you’re successful and you know your business well within your own market, why not consider reaching into new markets? Charities based in developed markets are finding it increasingly difficult to grow...
International Strategy in Action
It is most encouraging to see how many NGOs nowadays are taking a more thoughtful and strategic view of fundraising in new markets, rather than adopting the follow-the-leader approach that characterised the recent past. Consider, for example, the contrasting approaches...
Reaching the Bottom of the Pyramid
India is a study of contrasts — a story of three Indias in one. The Global India often is in the news. The famed IT and other manufacturing industries, the global offshore businesses, an economic growth rate of 9 percent,...
Fundraising in Emerging Markets: Challenges and Opportunities
In the last few years, I have conducted sessions on fundraising at about 20 workshops in 14 “developing” countries — in Latin America, Africa and Asia. I’ve met amazing people and come across many examples of successful local-resource mobilization. There’s...
Responding to the Global Marketplace
In talking about international non-governmental organisations, it’s tempting to treat them as a homogenous group. But they differ widely due to their governance structures: headquarters/branch operations, federations, loose networks and various confederations. Therefore, their approaches to global fundraising management can...
How to Succeed in Social Media
Put down your iPhone, close your Facebook profile and stop Twittering for just a second. I have something to say to you, head to head and heart to heart. Technology is cool. It can be an incredibly effective way to...
The Dynamic Growth in Continental Europe
It’s not just the lure of culture, tapas and vino tinto that is bringing many international NGOs into the Spanish fundraising market, or the Coliseum, pasta and Barolo that draw them to Italy. As the third sector globalises and acts...
List Look
Following is a sampling of new-to-the-market and newly managed lists....
Lancaster Yeshiva Center
Unlike print, online communications can instantly communicate to the world at a relatively low cost. In the past 10 years, organizations with fairly specific audiences (for example, those serving a particular neighborhood, faith or point of view) have been able...
How to Lose Your Major Donors
Let’s pretend for a moment that you are the proud owner of five franchise fast-food restaurants around town. All five of your restaurants — let’s call them Uncle Jeff’s Greaseburgers — faithfully follow the famous Uncle Jeff’s formula. The menu,...
Take a Look Around
This month, as we turn our focus to the international face of fundraising, I’m turning over my column and a large part of the editorial planning for the issue to the charismatic, highly regarded Tony Elischer, who very kindly agreed...
