Easier Said Than Done : 25 Random Things About Fundraising
If fundraising were a person, and he or she was on Facebook, I’d tag her/him with the nasty “25 Random Things” meme. We’d learn some surprising things about fundraising. But since fundraising itself is a mute nonentity, I’ve taken the...
Editor's Note : Way to Go!
I love, love, LOVE this comment we received from a reader who responded to Kimberly Seville’s April installment of DM Diagnosis, where she talked about the importance of organizations sending out timely thank-yous to donors....
To the Point : Spread the Word!
A few weeks ago, I received an e-mail from Campaign for Tobacco-Free Kids. The ask was simple: Please click here or on the image above, watch the video and then click on “Share” to add the video to your Facebook,...
Pulse : When Fundraising Gets Personal
Every fundraiser has his or her tried-and-true bag of tricks. But in this day of donors seeking to be more actively involved with the charities they support, it might be time to bury those bags and try a fresh approach....
Special Report: Fundraising 101 — Acquisition
The second installment in our year-long series on fundraising basics focuses on acquisition....
10 Temptations to Avoid in Acquisition Packages
Temptation No. 1: Starting the project by writing the letter. Here’s what’s happening: You’ve been assigned to create an acquisition package. You’re up for it because you have a great idea. You feel really good about that idea. You...
The Trinket Dilemma: Considering the Pros and Cons of Premium Incentives
Sugarcoat it all you want, but offering premiums in an acquisition campaign is, essentially, bribery. And pretty unsubtle bribery at that. You’re saying to a prospect, “Look, I’m afraid you don’t care enough about my organization’s work to support it...
The Five Basic Steps to Acquiring Donors Online
Sure, raising money online is a bit more complicated than renting a mailing list and testing various packages on the names to see what works and what doesn’t. For starters, in the spam-challenged online world, you need donors’ permission to...
