Young Donors and Other Mythical Creatures
That's right — even if you're in your 40s or 50s, you are a rare young donor. (Enjoy this last chance of being thought of as a young anything!) If you're under 40, well, statistically you don't quite exist. Charitable...
Slam Dunk or Snake Oil?
Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does...
Listen and Learn
I've been warning my daughter about the dangers of drinking and driving since, well, conception. She's 24 now and still doesn't drive, but when she does I think she'll know what and what not to do behind the wheel....
Fundraising Lessons Learned From Haiti
The response from donors following January's earthquake in Haiti came in fast and furious — to the tune of tens of millions of dollars flooding in through every channel imaginable. From online donations to mobile text-to-give to traditional mail, the...
Get Past the First Date With Donors
It was a great first date. Your messages were spot-on; he was interested in what you had to say; there was an immediate connection. You're off to a great start. Now what? Nonprofits of all shapes and sizes struggle with...
Cover Story : Know Your Mission, Grow Your Mission
No matter what cause you raise money for, you know what the across-the-board challenges are. The economic downturn. More and more competition for donor dollars. Rising mail costs. The delicate balance between old and new strategies. Figuring out how much...
