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May 2011 Issue

FS0511_Cover
You Might Be Good, but Are You Great?
Below I outline how you can make Jim Collins' "conscious choices" through three practical stages — disciplined people, disciplined thought and disciplined action — to go from a good organization to a great organization....
Have You Heard?
FS will host its second annual virtual conference and expo on May 19. The theme of the show remains the same as last year — Enlightening, Engaging and Empowering Donors — because that's pretty much what it all comes...
10 Foolproof Fundraising Tactics
The economy … well … sucks at the moment! But does that really mean nobody is giving? Nope! Fundraising is alive and well and even thriving. I have 10 tips to help you get your share of the money that's...
The Feminization of Philanthropy
In April, a panel of experts gathered at Spelman to address how women are leveraging this economic power to redefine philanthropy in the 21st century. " Funding the Future: How Women are Shaping Philanthropy " honed in on how women...
Strength Training for Fundraisers
These 12 strategies aren't the only things I'd do to transform my donor-development office. They may not even be the most urgent things I'd do, or even the most important. But they are the things I'd do that I think...
Grab Your Partner!
Since my move from client to agency, I've become something of an unofficial therapist for folks looking for perspectives from "the other side." Here are a few of the questions I've been asked. Any of them sound familiar?...
Multipronged Moxie
The message I heard after year-end 2010 was clear: One-off appeals (whether letters or e-mails) don't work well anymore. These days, the organizations with the most direct-response moxie are the ones that craft engaging campaigns with many touchpoints. Multipronged campaigns...