Dreaming of a Green Christmas
Christmas in July isn’t the newest marketing idea thought up to boost cash flow for organizations whose donation streams drop when temperatures rise. It is, however, highly effective....
They're Out There
As a fundraiser, you might be asking yourself, “What am I thankful for this Thanksgiving?” Well, here’s one suggestion for what you should be thankful for, even if you don’t know it yet. One of my colleagues calls them...
List Look: Beauty-industry Professionals
Following is a sampling of lists available to reach beauty-industry professionals as potential donors....
Turn Doubters Into Believers
I’m confident that few of my colleagues who’ve been in the business over the past two decades will disagree when I say that potential donors are far more skeptical about fundraising solicitations than they were 20 years ago. The...
Put Your Web Site to Work
Nonprofit organizations are facing more competition for support every day. Many are turning to the Internet to better differentiate their organizations, increase fundraising and operate more efficiently. By leveraging their Web sites, organizations will have the opportunity to build stronger...
Bringing the Noise
YouthNoise is an online, youth-based social network that aims to bring young people ages 16 to 22 together to form a network for social change. Its unique mission, as it appears on its Web site at www.YouthNoise.com, is “to inspire...
That's the Ticket!
An online platform called Tickets-for-Charity works with musicians and sports teams to offer fans access to some of the best seats for events in exchange for a donation to charity. Through www.Tickets-for-Charity.com , music and sports enthusiasts can buy tickets...
A Mammoth Mess
In August 2005, New Orleans’ Audubon Nature Institute was on the verge of beginning a $100 million capital campaign. Philadelphia-based development, marketing and management consultants Schultz & Williams had just finished a feasibility study for the organization, and all signs...
Get Fresh!
New donors are the lifeblood of nonprofit organizations. However, the challenge of finding, engaging and retaining them has only increased....
Return to Sender
“Not a known member.” “Undeliverable.” “Deleted.” These e-alternatives to the old postal pain-in-the-neck message “Return to Sender” can be annoying at best. At worst, they can signal a sad state of affairs in your e-mail files that can waste...
Passion Translates
Global fundraising is a rich and complex tapestry, and the United States, like it or not, is a relatively isolated part of it. U.S. fundraisers have direct mail down pretty pat, of course, and are latching on to e-mail and...
